02 Nov

Blekko Review: Intelligent Search For The Socially Connected World

I’ve just been playing around with a very cool new search engine called Blekko.

It’s currently in Beta, but it has a lot of very cool functionality that, although you can find within Google if you try looking hard enough, it’s very easy to use.

Namely, Blekko (rhymes with Gekko??!) allows you to create your own slashtags and save them.

Also, you can delete searches as spam…something that is appearing within Google, I agree.

But one thing that Blekko gives you very easily that Google doesn’t is a very accessible and comprehensive analytics functionality, so you can look at inbound links, compate websites’ SEO, and so on.

Now again, Google does offer this via its own Analytics engine, and I agree with you if you tell me that Google’s offering is more detailed and flexible, but you can’t do market research so quickly, and much of the analytics intelligence isn’t easily available to the end user in the way that it is with Blekko.

So from my perspective as a marketer, I’m pretty much sold out on Blekko being a terrific marketing tool that I can use to help me when I’m seeking to understand marketing.

Probably the best thing I like about Blekko, and it’s something that is touted quite strongly in the demo video on the company’s website, is that being able to actively search for just certain categories is a snitch with the new search engine.

Foe example, if I want information about the Nokia N900, I can specify:

n900 /tech – for technology information

OR

n900 /shopping – if I want to buy one

(Actually, I’m only guessing about the shopping slashtag, but it’s pretty certain that it’s going to be an option!).

In case you haven’t watch the video above, do make sure you do, as it overviews much of what I’ve written here.

So is Blekko yet another example of a technological game-changer? I think so.

What say you (comment below!)

 

m4s0n501