07 Sep

Paypal.me – what a simple innovation



The best innovations are sometimes both simple to grasp, elegant in the solution they create, and almost always obvious in retrospect.

PayPal’s “Paypal.me” idea ticks all 3 checkboxes, providing individuals, startups and solopreneurs alike with a quick and easy way to invoice for services, creating payment links “on the fly” like this:


for example.

Simple to grasp, elegant and super-quick to set up.

There are so many ways this can be used; here’s some quick ideas:

  • You’re a business growth consultant who charges £120/hour, offering some freemium content on a Google Hangout or Periscope to a targeted group. At timely moments during the valuable free group session, explain that for one on one sessions, viewers can take advantage of a 30 minute “special” where you’re offering to help them move forward, at a 50% discount: http://paypal.me/yourname/30. Or perhaps instead, if they want to take the next step, you could send them to http://paypal.me/yourname/1 for a £1/$1 trial for a 15 minute session.
  • You’re out with some business friends & the group decides to go for an impromptu Italian meal – but you’ve accidentally left your credit cards at home. Since there’s no charge to receive money if it’s from friends, most of the group have already grabbed their own personalised Paypal.me link, and the leader sends you his Paypal.me link for your share of the meal via text.
  • You’ve just introduced a new B2B service and you’re with a prospective client who really seems to want to trial the system today, but you’re not entirely sure they’re being serious. You could create a Paypal.me link “on the fly” as you’re talking with them as way of checking where they’re at: “Tell you what, let me text you a trial link where you can run with our full system for 30 days, and then you’ll be in a much better place to see if this is really a good fit for your business”.

…this is obviously just the tip of a very large iceberg in terms of how Paypal.me could be used.

But you can already see that with a bit of preparation on your part, you can leverage Paypal.me in all sorts of creative ways to help with better cashflow, give new clients a low risk way to get on-board, and a whole bunch more.

How about a tip jar for Bloggers, with a WordPress plugin that gives the reader an Ajax-based dropdown where they select the amount they want to tip and then pay via Paypal.me in just a few clicks)?

Or maybe something similar to the above for a yard sale, or even you’re own Etsy-style “pay what you reckon” e-commerce page, where visitors can choose from a range of prices?

What ideas can you come up with that will help your business using Paypal.me?

22 Nov

Offline Snatcher – How to Find & Grab Hot Offline Leads Using YouTube


So how can Offline Snatcher help Me?

Quick Answer: Because this is a method that really does help you find offline clients very easily.

See the next section below to find out more.

So, what's in Offline Snatcher, then? Tell me more!

Module 1: The Offline Snatcher Blueprint

– Learn this simple blueprint to finding the leads (works in UK, USA, Canada, Australia, Sweden & Spain) 

– Discover how you can prize out:

*The FRESHEST leads (these are the HOTTEST businesses)

*Leads with the fattest marketing budgets

*Businesses sorted via category

*Businesses sorted via Location

Module 2: Setting Up Your Freemium Service(s)

*Step by step instructions of suggested services to offer businesses

*Out-tasking strategies and recommendations

*Details of other services you can offer

Module 3: Closing The Deal

*Simple techniques you can use to increase the closing rate:

*The “Fight for the food” method

*The “S.M.S.” method (not mobile messaging !)

*The “Expert media” method

*The “Fight for the food” method

Module 4: Upsell Strategies

*What services to combine to increase your profit margin

*Simple ideas on the Sales Funnel

(great for beginners, but experienced markters will already be doing these)

*The ONE service you MUST be offering businesses right now (and it's not Fanpages, though I do talk about them too  )



Originally Posted by ShaneWilliams View Post

When you were generous enough to allow me a sneak peek into this, I was expecting it to have some content for sure, but nothing like this.

You have a great teaching style and make it super simple for anyone of any level to jump on this.

The mods are packed and I LOVE the summary section you provide below each video….makes for very easy access when you need to go back and review.

Thanks for all the relative links you provide, and especially your Closing The Deal and Upsell Strategiessections!

I'm not going to go into major detail because there's no reason to spill this method. It is wise investment for anyone involved in offline at all.

The proceeds are going to a much needed cause. You are a super guy for looking out for your fellow neighbors on this planet.

Way to go Dez….you hit a homer with this one


Originally Posted by DaveOffen View Post
You can tell who is genuinely working "in the trenches". If you take a look at some of Dez's posts in othersWSO's you will see that he ask searching questions of the product owners, and lots of little tips n tricks in other posts.

And, if you know someone is walking the walk, you can be sure that the strategies shared are tried and tested.

And these strategies are VERY cool. Not only are the leads Red Hot, but they'rereally FRESH too!

So couple the lead gen strategies with Dez's follow up training and you're on a sure fire winner.

Apparently this is Dez's first WSO… It's put together beautifully, like a seasoned pro.

Awesome job mate!

Originally Posted by defaultuser View Post
Hey Dez!

Wow. I have been bursting at the seams in excitement to talk about this course. We know by now that all great ideas are simple ones.

This idea is not just brilliant, but quite simple and to be honest, elegant.

And profit going to charity to boot?

Get on this, help the needy, use the information, and make some money.

Sounds like a great idea to me!

Originally Posted by John Trader View Post
Super-simple method for finding hot leads in offline business. I mean really simple, easy to implement and easy to follow through. That's the first video in module 1. If you're an experienced marketer, you could stop right there and be good to go — and have another very effective leads-gen method to add to your client-getting arsenal. But that's the course's *starting* point… The course is 4 complete modules

After you learn the basic Offline Snatcher Blueprint, Dez shares detailed strategies to less experienced marketers or simply marketers who want an over-the-shoulder view of someone who's already "doing it." How to avoid cold calling the business, how to approach, services to offer, outsourcing ideas… Some of this will be familiar but overall a very useful WSO. Information provided for US, UK, Australian and many other markets. 

*there was a slight glitch on the background audio for a couple of the videos but in a brief chat with Dez he noted that he was already aware of it and would be uploading the fix momentarily. (Fantastic customer service, BTW.)
If you're an offline marketer who wants to add more clients to your business, you will find useful strategies and practical hands-on steps to follow. His course is a recommend.

22 Sep

Super Easy Tube Traffic Review

Super Easy Tube Traffic is a great introduction on how to use YouTube to create content that is of value to others for the purposes of branding and promotion.

In Super Easy Tube Traffic, Zane Miller overviews every major step required to get going with YouTube, from keyword research, to channel optimization, right through to social bookmarking and even how best to use outsourcing.

I've been using YouTube as one of my lead generation strategies for over 2 years, but Zane shares some golden nuggets in this course which I know you will either not have heard of before, or you're not yet implementing with maximal effect.
Zane Miller really is an expert in YouTube – his nickname is the The YouTube Sherpa – and not without good cause, as he has built an entire business around creating great content and sharing it on the world's most popular video sharing site.

Great content which capture your audience has always been at the heart of what YouTube is about, and that's exactly where Zane is coming from. Rather than gaming the system, Zane shows you how to leverage YouTube to your best advantage, without coming across as spammy or false.

Super Easy Tube Traffic is a terrific introduction to YouTube and something that you will undoubtedly come back to again and again as your experience grows.
07 Sep

How to Overcome Obstacles and Turn Them into Summits

If you know me well, you'll be aware that I can be like a Rottweiler when it comes to solving challenges. Now this has obvious benefits but there are some hidden traps that can easily sabotage my progress unless I'm being self-aware.


Click here to listen to this post

I don't know if it's a "man thing" or just personality (probably a mixture of both), but sometimes the old stubborn, stiff-faced focus can dominate my energy when I'm trying to overcome something.

Let me share with you a story that happened yesterday and show you something that happened in me which was new, and I trust something that you can potentially learn from in your business (and life) – especially if you're prone to becoming stubbornly defiant in the face of challenges.

So here's the story:

I was working on a coding challenge (one of my hats is in web development), and I tried my normal approach of changing something, then a different thing, then another different thing, one step at a time, to see if I could fix the problem.

Well, after 6 hours of on & off trying this approach, nothing worked.

I was frustrated, and angry with myself for having been so stubborn.

And then I sat back, and took the top down view that should've occurred five hours earlier.

I asked myself a question:

"Is there another way I can look at this problem that will help me to move things forward?"

A simple question.

I went downstairs (I work from home), had a cup if tea.

I stopped.

Only for 5 minutes.

And then the new approach came.

And it worked.

5 minutes to save 5 hours.

That's all it took.

There's a book with this phrase as its title (and I haven't read it yet):

Questions Are the Answers.

Quick side story: I met a guy a couple of years back at a bar in Las Vegas (and we were both totally sober by the way: I'm tee-total & he drank water) whose company is a competitor of Facebook, and he told me that he attributed his success to "ASQ's": he just Asks Short Questions. Lots of them.

We stayed up 'til 4:30am in the morning, chatting, getting to know one another. All because he asked short questions.

Back to the main story:

So, what did I learn yesterday?

1) Don't be stubborn (ha!! – requires practice to break old habits & develop new & better ones)

2) If you are working on a problem or challenge, don't spend more than an hour on it. Some would say, and I'm working towards this: "If you can't see the solution to a problem after 15 minutes of solid effort, stop and begin to ask questions".

Sometimes the solution that emerge will involve others becoming involved in some way. Other times you will see a new strategy that was hitherto hidden.

3) Allow yourself time to stop, change your physical location. Talk to someone. Exercise. Just do something different.

If it's a small challenge, the solution might emerge that quickly.

At least, that's what happened yesterday.

Mountain Climbing

Just after supper last night, I exhaled an enormous breath of exhilaration, turned to my wife and said:

"I feel like I've just climbed a mountain: it was hard work, but now I'm at the summit and the view is amazing."

Just one peak among the myriad we should all be aiming to climb.

So, if you're still shaking off the "stubborn man" mentality, I encourage you to begin a different mental process.

It will be challenging, and hard work (any change is). But the sense of reward will be significant, and will effect everything.

Start asking yourself questions. Give yourself time to look down on your challenges, and you will see change.

It's exciting and rewarding.

Podcast of this post


26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!


20 Jul

Mark Hoverson's Info Marketing Blueprint Review & Bonus

Click on the following link to get more info about Mark Hoverson's Info Marketing Blueprint


Mark Hoverson's Information Marketing Blueprint is a step-by-step, in-depth guide to how to create compelling information marketing products that will not only help put money in your bank account, but will also brand you in your niche as a leader.

The Info Marketing Blueprint is not the first attempt by a savvy online trainer to help coach a new breed of information marketing experts, but what he has produced in his Info Marketing Blueprint is an outstanding example of how to unpack, step-by-step what is required in order for anyone with any skill to leverage it online, and lay the foundation for creating an online marketing publishing empire.

The Info Marketing Blueprint is much more than just a step-by-step guide however – at every stage along the way, Mark addresses common limiting beliefs, mindset issues and misunderstandings that he has encountered throughout his business life, and even if you are a seasoned business owner, you will certainly benefit from the seeds of wisdom that he educes through the wisdom he shares borne out of his experience as a business coach and trainer.

The Information Marketing Blueprint deals with every level of creating and marketing an information product, right through to how to create effective and compelling video sales letters, training ans sales webinars, and much more.

Lastly, Mark Hoverson has pitched his training program at a very affordable level, because he is truly passionate in his desire to assist struggling business owners and marketers to get out of the poverty trap and poor cashflow that dogs so many potentially outstanding people.

Visit http://Dezfutak.com/infomark/  to find out more about his training program now.

20 Apr

Facebook ads for nearly free?!


When someone posts a sales page claiming that they've got Facebook ads for near zero cost, I'm interested.

Now we both know there are scammers out there, but the *one* place on the internet where you can't scam people easily is the Warrior Forum.

Spence has produced is a superb product – and I'll be using it over the next few weeks in my Facebook marketing and advertising strategy.

Be warned though – $10 for an information product may deceive you into thinking the content is rubbish. You'd be sadly wrong if you were of that opinion, as the Warrior Forum special offer area is where you can get some incredible bargains.

And $0.00 Clicks from Facebook Ads?? Proof Inside – High Quality U.S. Traffic! is definitely one such bargain.

Once I've applied what's in the course, I'll do a follow-up post on this blog, and give you a sneak-peak into some the the strategies I'm using at the moment for lead generation and sales.


UPDATE UPDATE: This has become the WSO of the day!!! (WSO = Warrior Special Offer)


28 Mar

Social Media? How About Mobile Marketing?

I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.

The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.

You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.

If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.

Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.

So, then, what's all the fuss about QR codes?

Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).

And it had a QR code attached to the shop window.

So why would a place advertising Real Estate do that then?

Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.

So what does that mean for you, if you run a business?

Obviously, a big opportunity.

With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.

And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.

And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?

You have got those, right?


If not, maybe we should have a conversation, (or Tweet or text!).

I'll be detailing more ideas that you can steal from this site soon, so stay tuned!

Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.



1. http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

2. http://mghus.com/qr-code-survey-results

13 Feb

The Five C's of Great Leadership

Martin Luther King Jr’s legacy lives on, many generations over since his life and untimely death.

In this brief article, I outline the 5 C’s of Great Leadership, adapted from the svelt read "The Next Generation Leader" by Andy Stanley, and inspired by a recent "Wakeup" call given by John F Jackson, VP of Leadership Development at CarbonCopyPRO. 



Confidence has its basis in an assurance of who you are – your identity. Martin Luther King Jr’s faith ensured that he knew who he was – his identity was thoroughly and completely wrapped up and made sure by his faith in God. You may not be in that same position – but every great leader (famous and infamous alike) has always had a sense of a higher calling on their life – some external reference point from which they were able to gauge themselves, that gave them a solid relational grounding with their own humanity and with others. 


Courage is key to leadership – it’s the ability to take the risk when others would shrink back from taking the risk.

Compare for a minute King Saul’s response to his inauguration as king (he hid!!) with David the Shepherd boy’s fearless courage in the face of the real opposition in the character of Goliath, and you’ll see two distinct reactions to the call and challenge to be courageous in the face of great uncertainty.

Great leaders give courage in others as a consequence of their actions.

They can cause a hitherto timid and uncertain team to rally around their cause as a consequence of their inspiring courage.


A great leader will develop and communicate clearly what their vision is to others to such an extent that they will foster trust in the team that they lead – even when the exact methods for achieving the goals set out in that vision may not yet be apparent. 


You own experience can only get you so far – being coachable and teachable are essential for a leader to grow in areas of their life that would otherwise remain dormant. Coaching is essential to real growth for any leader, and is often responsible for breakthrough developments in personal self-awareness and its consequent positive influence on the relationships involved. 


Character can only be developed by constant doing & reviewing in the context of the above four steps. Talent should never be seen as the master of a leader’s developing character, but should be subservient to the leader’s ability to harness and ring-fence what talent’s potential for over-reaching.

If you’d like to get more information on leadership, visit the Leadership Development page on this site – and please do add your insights below to extend these brief reflections!




01 Jan

Welcome to the Mad Web Scientist!


The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.

So how was the idea really born?

For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?

But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!

For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.

And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.

So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).

And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.

It promises to be an exciting journey, and I look forward to travelling with you