Making Your Voice Heard

With various product launches coming thick & fast in recent times,you might be wondering how to go about launching your own product. Well, there are no hard and fast rules, but there are some patterns & techniques that are likely to be more successful than others, for sure.

Launching your own product isn’t just about being organised – there’s a massive element of marketing psychology that needs to be adhered to in order to maximise the chance of getting your product to rise above the noise of other voices constantly shouting for your customers’ attention.

An example of this, is the very honest email I got recently from Gauher Chaudhry, author of Pay Per Click Formula 2.0, in which he says:

When I launched Pay Per Click Formula 2.0 about 6 weeks ago, I
included a backend one-time offer during the selling process and
made an additional $150,000 in sales.

But I *really* wish that I had the LaunchTree course in my hand
before I launched because I believe I could have made an
additional $200,000 during my launch.

I must say, I’d just purchased PPC Classroom 2.0 at the time of Gauhe’s launch of his product, and I was genuinly struck by the difference between his marketing & Anik’s (author of PPC Classroom). I’m sure both products are equally brilliant, but I did feel at the time that Gauher had missed a trick or two.

Maybe he was just too busy to be able to go any further than he did – which takes us neatly on what to do to.

Here’s some tips I’ve found useful:

  • Effective promotion is about engaging the right people in the right place in the right way at the right time.
  • Plan as much of the product pre-launch phase in meticulous detail as you can, down to an estimate of how many people you want to have on your mailing list before you start the pre-launch (generally, a mailing list of no less than 5000 is desirable), how long you want the pre-launch phase to last, strategies for how you’ll generate traffic to your website, and so on.
  • Try to find effective ways of social proofing – in The Launch Tree pre-launch videos, for example, if you study them carefully, you’ll see all the classic social proofing (via interviews with Internet Marketing leaders like Frank Kern etc) which makes it a no-brainer to believe that the product will be top quality.
  • Always be thinking of AIDA – Attention, Interest, Desire, Action. I won’t say more here, but Googling AIDA will give you bucket loads more tips on how to achieve this with your product.
  • Don’t forget to try & realistically set a financial & time budget for the 4 phases of your product: pre-launch, launch, post-launch, and sustain phases

There’s obviously a lot more to it than I’ve sketched above, and at some point I’l be blogging on what methods I’ll have used when my first product reaches the market place 🙂

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Back in October of last year I posted an article about Robert Kiyosaki, and his recommendations for surviving the global economic recession:

“He believes that this is actually a time more serious than just a recession: a global depression is on its way, and we’re all going to have to face some very stark choices. I know what I’m going to do. How about you?”

Well, here we all are, and this is only the beginning. Things are going to get tough. VERY tough. If you’re in paid employment at the moment and you haven’t thought of a Plan B, GET ONE. Your town, village, city, region, will be unrecognizable in five years or less. OK, that’s a shocker what I’ve just written I know.

But we can’t bury our heads any longer. The roller coaster ride has only just begun.

Watch Robert Kiyosaki & John Seiferth talk about what’s happening. It’s blunt and a harsh wake-up call. But we need to hear it.

If you’re not sure what they mean when they talk about the ‘right hand side’ of the graph, buy Robert Kiyosaki’s book, Rich Dad2: The CashFlow Quadrant.

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