Welcome to the Mad Web Scientist!

 Mike Maloney’s visit to the Annual International Banking Forum proved to be a real eye-opener. 

His informal meeting with Moscow-based gold dealer Ivan Zhiznevskiy shows thst something is a-miss with one of the Russian mints that produce gold coins. 

The video above shows the presence of flaws and blemishes on the surface of several gold coins produced by the St Petersburg mint, and even more striking is the bank’s response (where the dealer bought the coins):

"You must keep the coins in a protective atmosphere, otherwise they will corrode".

Now, since when did gold start to corrode?

And more than that, since when did gold coins start to change colour.

Unless of course, they’re not pure gold.

But that sort of thing only happens in times of great economic stress, so, no problem, right?

Obviously you get my point.

Whilst other banks might not be so blatant about the fraud that is endemic in the world economies, you will no doubt be aware that we are living in a time of unprecedented wealth transfer.

It’s time to get educated and act: before long, the average middle-income earner will no longer exist. Pure gold or not pure gold. 

 

Carbon Copy PRO was formed in 2007 by Jay Kubassek and Aaron Parkinson and has matured into a premier  online educational system that has members  in 195 countries and over 40+ languages.

CCP has empowered over ten thousand business owners since its original inception.

But what does CCPRO do, and why is it so unique?

In short, CCPRO combines the following in a single, integrated system:

  • Cutting-edge training
  • Live bi-annual events
  • Leadership development
  • On-going entoring
  • Branding services 
  • In-house Wiki.
  • A back-end virtual office
  • A call center
  • Affiliate scheme,
  • Web-based tools
  • In-house outsourcing
  • Sales & marketing training
  • Internet Law & legal services
  • And much more…

…all for a very cost-effective monthly membership.
 

To find out more about this timely online marketing community, fill in the form opposite, or visit Premier Marketing Training now.

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Disclaimer: This is NOT an official CarbonCopyPRO marketing website and the opinions and views expressed on this website are the website owner’s ONLY. CarbonCopyPRO has not verified any of the information supplied on this page and takes no responsibility for this website.

Summary of video

  • Incentivization only improves performance for simple tasks that have a simple series of procedures to reach the desired outcome.
  • Many of these procedures are increasingly being performed by computers
  • For high-level activities,

    when the outcome is incentivized.

  • Therefore, for businesses (in fact, any institution where there are people working on complex, high-level tasks) performing complex skills and working on creative solutions to challenges, another model is needed, otherwise the business suffers.
  • Cutting edge companies who realise this are now working on more effective ways to enhance performance, which enhance the following core outcomes:
    • Autonomy
    • Mastery
    • Purpose
  • Autonomy
  • is enhanced through creative time-out (eg, Google engineers are allowed 20% of their work-time for working on their own projects, which have produced Google News, Gmail, & Orchid, to name but a few)

So Where Does This Leave Performance-related Pay

In my view: On the scrap heap. Incentivization doesn’t work for the complex decisions and high-level thinking that are now the norm not the exception, for the majority of the workforce in any organisation.

For this large majority, performance-related pay harms the desired-outcome of enhanced productivity.

So why is still the default position for many businesses? Perhaps the answer is because in those organisations, they haven’t heard or realised that the "default" paradigm (expressed or just assumed) doesn’t work any more.

So why does this ‘default’ position exist at all?

At heart, every business, every organisation, every individual, has within them, a belief about how things are, whether or not they have been articulated.

In my next post, I’ll unpack more of why this is the case, and, if you don’t like the way things are, what you can do to change this "default future".

 

Picture this: you’re cooking some food, listening to your favourite music radio station, when suddenly your serene (or maybe excited!) state of mind is interrupted by the jingle of your latest pet-hate and cheesy ad from some local company trying to corner the competitive carpet market. 

How do you feel now? 

Annoyed. Angry, even. 

Or, if you’re the take-action type, you’ll re-tune somewhere else until the yukky ads have gone away. 

That is, unless the new radio station is also mid-way through it’s 5-15 minute session of disruptive, annoying and irrelevant ads. 

Someday someone is going to create some kind of software which automatically scans for new radio stations when the ads appear. 

But that will probably be made illegal. 

Or, we’ll have the increasingly familiar scenario of a premium version of your favourite TV channel or radio station which is ad-free. 

Now that presents an interesting question: 

If people are willing to pay money to have ad-free content, why hasn’t the penny dropped for business owners? 

In other words: 

Why do businesses still pay for disruptive, non-targetted and annoying ads with a conversion ratio of no better than 0.1%?? 

That’s an aweful lot of money going into someone else’s bank account… 

Maybe one reason is that businesses think that they have to demonstate that they’re a big player now, by splashing out $20k+ on some magazine or radio ads, so that people start thinking they’re worth listening to. 

But that’s a dangerous game to play in an uncertain economy. 

So what’s the alternative to Interruptive Advertising?

The answer is on your lips I’ll bet: 

Social media. Viral video. Blogging, etc. 

Now, I’m going to focus on viral video. 

I’m not saying that the others aren’t important. Far from it. In fact, you might be getting this content through Facebook, Twitter, a blog post somewhere, or by the time it reaches you, it might even be a video or podcast. 

But if I had to pick between all the so-called Web 2.0 (or is it Web 3.0 by now 🙂 ) properties, I would choose video every time. 

Why so? 

The simple answer is this: out of all the different ways of communicating remotely, video is the only one which stands the best chance of really engaging the with viewer in a cross-sensory manner. 

The day someone invents real-time smell production out of your TV, computer or mobile phone screen is the day I’ll be proved wrong. 

Did you know that around 30% of all your brain function is given over to visual processing? 

That’s a huge amount. And I haven’t added in audio yet, either. 

So video, done in the right way, has the best chance of engaging the viewer with an experience that will produce a lasting and potentially very positive effect. 

Ok, you might be saying, everybody knows that already. It’s obvious. 

That’s why the title has the word VIRAL in it. 

Viral videos are, by definition, almost unstoppable. I say almost, because eventually, if you have a viral video, it might get overrun by someone else’s in the same niche. 

But I’m getting ahead of myself. 

What exactly do I mean by viral video?


As I’ve already said, viral videos are almost unstoppable, and they contain some, or all, of the following 7 features: 

7 key ingredients of Viral Videos

  • Compelling/Emotive 
  • Incredible/Unbelievable 
  • On the edge 
  • Funny 
  • Contemporary 
  • Disturbing 
  • Memorable 

..in essence, viral videos tell a story that is disruptive in nature. 

They put a new twist in the viewer’s mind by either exposing the shortcomings of their existing pre-suppositions about what should happen next. 

And in so doing, they become memorable, and compelling enough so that the viewer just *has* to pass it on to someone else… 

But, you might argue, if viral videos are disruptive, surely then they’re just the same as the annoyingly interruptive ads we all hate? 

Nope. Reason? 

The answer to why viral videos are not annoying, is this: the way they spread isn’t by broadcasting them one-to-many, like traditional advertising does. 

Instead, the content is shared in a many-to-many manner. 

That’s why, if your video is a good one, it will be unstoppable, because you’ve given up the right to control the distribution. 

Ok then, so if viral videos are so powerful, why don’t businesses use them all the time, instead of relying on traditional and expensive advertising methods. 

Well, the truth is, is that making a video go viral is not a guaranteed given. 

But…. 

It’s much,much easier to make a video go viral than it used to be. 

The main reason is that the internet is so much more interconnected today than it was 10 or even 5 years ago. 

Since YouTube, Facebook & Twitter came centre-stage as the de-facto trio of social media services, there has been an incredible explosion of new social networks, micro-blogging platforms, video sharing sites, and media distribution services that, in their totality, are completely revolutionizing the way we communicate, shop, make decisions and form relationships. 

This interconnectivity, whilst overwhelming and scary for some, presents the human race with the most amazing opportunity that’s ever been available in our entire history. 

But now I’m running ahead of myself. 

I’m looking at the role of viral video as a method of connecting businesses with potential customers. But of course, I’m happy to admit that this is only (and perhaps thankfully) a tiny segment of the whole picture as far as viral video is concerned. 

Let me finish this exploration by giving you my top strategies for creating viral video. 

(By the way, before I go any further. Let me make it clear that I’m not a viral video guru, just someone who is learning the craft and sharing my observations plus the experiences of others). 

 

Top Tips For Creating Viral Videos

– Research high volume trending topics and brainstorm how you might segue into a popular trending ‘meme’ 

– Use the same tags that other high-view videos have used 

– Brainstorm ideas for videos which combine factors such as humour, unexpected twists, and shocking juxtaposition of ideas 

– Use distribution tools such as Traffic Geyser to spread your video across many syndication sites 

– Combine eye-grabbing headlines with strong mid-point images (the mid-point of your video is the default image that YouTube and other syndication sites will display as the ‘still’ for the video) 

– Employ white-hat SEO techniques such as video RSS feed mashups, pinging and embedding your video on relevant high-traffic blogs, forums and article sites (some do allow video embedding). 

Want to chat more about Viral Video and how to use it in your business? Come and join me on the Viral Video Marketing Facebook group now.

 

 

Before I tell you the answer to this question, a story:

For about a week, my wireless access at home has been behaving very strangely. I normally browse the web via wireless when at home – it’s just way quicker: videos load faster, workflow is better, I don’t have to think about monthly 3G data caps…you know all the usual reasons.

Anyway, for as long as I can remember, my wireless connection has been fine. Then about a week ago, I got a new mobile phone, and could I connect to the web via my wireless route? Nope.

So I tried my old phone. Same problem.

Since then, I’ve tried everything. (Well, nearly everything 🙂 ).

I fiddled with the settings on my router. I repositioned the router’s aerial. I’ll spare you the rest of the details, as it’s all way too nerdy for this post (& we’ve both got better things to do with our lives after all).

And then, tonight, I got it working.

It was a simple solution: a newly-installed wireless TV repeater I’d set up around the house was having a fight with my wireless router. And the router was losing.

So how did I figure it all out, and why didn’t I give up?

Second answer first: I didn’t give up, because I’d seen it working before (this is the second-most important lesson of this blog post).

And finally, then, how did I figure it?

Simple: I tested everything. And that’s the same most overlooked thing that it’s so easy not to bother with in marketing.

Online marketing isn’t successful so much because of great design, buzz, traffic or brand. Though, all these things are required.

The bottom line is, are you testing what you are doing?

I know, it’s not glamorous. Tell me about it.

Staring at numbers, looking at traffic going from one part of your sales funnel to another…these, and more, aren’t exactly the sexist things to be focusing on in your marketing.

But if you do focus on getting this bit right, then you can move way ahead of the competition.

Remember, as Avinash Kaushik says (read "Web Analytics, an Hour a Day"), so aptly says to the PR/advertising execs:

"Your opinion doesn’t matter. What the data says does." (my paraphrase).

So there you go.

Always Be Closing?

Yes.

But also:

Always Be Testing.

>>If you want to find out how to take your online marketing to the next level click on this link: Free Marketing Lessons now.

Swimming With The Sharks

Swimming with the Sharks – Part 1

Swimming with the Sharks – Part 2

Jonathan Miller is not only smart, he’s also an entrepreneur who has incredible belief and certainty that what he’s got is worth at least $1million.

Now, this is despite the derision he receives from already-made-it millionaires (and billionaires for that matter).

What else can we say about him?

  • He’s smart – he has a background in Venture Capitalist deals, and he’s not going to be pushed by the self-confident prodding of his interviewers
  • He’s fearless in the face of opposition. This guy has got GUTS, and lots of them. When the other sharks bear their teeth in the room, he bares his back
  • He doesn’t back down in the face of offers which he knows aren’t in his company’s best interests, even when those offers seem lucrative (ie, he doesn’t sell out just for a quick buck)
  • He goes on the offensive when attacked for what he believes in
  • He is motivated by what he knows will bring him ultimate satisfaction, and it’s not money. This is absolutely crucial, as many business owners short-sell themselves on what they could achieve if they’d only stuck to their "big why"
  • He knows how to negotiate and do a deal. Notice how he ends up negotiating a very good result with the one shark left in the pack, because he senses that this shark will bite his bait, and wants what he has got to offer.

Here’s a recent update on Jonathan’s business:

(Block your ears for the 15 second interruption infomercial from a double-glazing (yes, really!!!!) company at the beginning of the video!)

 

 

 

 

 

 

 

Visit Element Bars to order your custom-made element bar now.

What do you think about Jonathan Miller? Is he an entrepreneur worth $1million, or is he just delusional with an unfounded faith in himself? Add your comment here.

 

The Google Switch Report

Click Here to get your copy of the Google Switch Report

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The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.

Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.

Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.

Well, now it is.

Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.

These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.

The 136 page report is split into two distinct halves:

Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:

why sitting in a cafe all day long led to a real breakthrough in Jim's business
how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer

and much more, some of which is helter-skelter stuff.

Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.

In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get 82 leads in a single day.

The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.

Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.

The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.

I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.

For more information: visit my PPC Supremacy Reviewwebsite.

Let me take you back a bit, to when I was about 7 years old.

My parents lived in a pretty village (that goes back to Roman times, so I’m told), which had all sorts of fun things for kids to explore: woodland, streams to fish for minnows, and most importantly a huge green open space where we could go bike riding.

Now I remember when I first tried mastering the bike riding bit: I was somewhere between 6 and 7 years of age, and I was falling off the bike quite a lot.

You can see where I’m going here, I hope.

Every day when I arrived back home during that summer, it was with a fresh graze on one knee or the other…the scabs never had time to heal up: I’d just keep getting new cuts every day from falling off.

But my mum never complained. She never said "well, I think you should just give up…you’re just not meant to ride a bike".

Nope. All she did was dab my cuts with TCP (I can still remember the stinging even now!).

Now, for some reason, it seems as if something weird often happens in school:

when we don’t get it first or second time around, the teachers give up on us.

Don’t get me wrong: I’m not blaming teachers here (I have come from that profession myself, and I’m not into shooting myself in the foot – it’s just far too painful).

All I’m saying is that there something seems to go wrong with the learning system, to the extent that some kids end up hating school because it keeps telling them they are failures.

Does that ring a bell with you?

So, what if this, or something similar from other important people in your life, happened to you?

How are you going to shake off some of the incorrect thoughts you have rattling around your head about who you are, and what you can and can’t achieve in life?

I’m not going to claim that a single blog post alone is going to make that massive shift for you.

But if you are struggling with your past, I do want you to re-consider my bike story for a moment.

What if you could decide, today, that the next time you fall off your ‘bike’ – whatever that now is, in your adult life – instead of criticising yourself for failing, you just dust the grit out of your knees, get back on, and get on with learning to balance effectively, so you can cycle better?

To increase the chance that you might think in this manner, remember the following: your past actions do not have to determine your future ones.

The past is the past. It has gone. The past does not determine your future.

As human beings, I believe that we often confuse the past with the future. By using the trends of the past, in our minds, we then say to ourselves: “Ah! This is what happened before, when I tried this, so I should expect the same outcome again the next time I try…..”

It’s a reasonable assumption. BUT – it’s also a limiting belief.

The future does not have to look like the past.

When I learned to cycle, all I did was keep failing my way to success.

And in many, many cases, it’s possible to change the way you think about yourself, resulting in the possibility of a very different outcome in the future.

The reason for me banging on about this so much in this article is because I see so many people stuck when they don’t have to be.

Leave the past in the past, and don’t let what has happened before determine the way things can be from now on.

Please do add your comments and thoughts below!

 

As you might know by now, I’m part of a community of online marketers who are committed to mastering the changes necessary to become successful in business.

I was recently listening to a call from one of the top marketers in this community, and she made the following statement during the call:

 

"Write down the top 20 qualities of the type of person you want to work with".

So, here it is. As you read down this list, if you’re saying "yes" to these, then click on my picture at the end of this post, fill in your name, email address & phone number, and I’ll give you a call.

20 Qualities of People Who I Want to Work With

  1. Self-motivated
  2. Committed to self-mastery and personal development
  3. Primary focus is on making a difference in the world, rather than being motivated by a large bank balance
  4. Hungry for change
  5. Not afraid of failing forward
  6. Understands that success is a process
  7. Plays a bigger game than just self-interest
  8. Is other-centered more than self-centered
  9. Places a high value on other people
  10. Is willing to forgive even when it hurts
  11. Understands the importance of masterminding with others
  12. Seeks out to learn new skills
  13. Is committed to leadership through serving and by example
  14. Wants the best outcome in any situation, even when it’s a challenge
  15. Understands the great value of human relationships
  16. Is courageous, and is able to face into the wind of challenges and ride with the wind of success
  17. Invests time in people
  18. Understands that money is just a vehicle to bring change, and not an end in itself
  19. Loves working with others, but is committed to accountability to self
  20. Always begins with the end in mind.

Click here to add your 20!

Aim for at least 5 if you’re busy 🙂

 

Blog Entry Summary:

  • Google Wave is a very powerful collaboration & project development/management tool
  • It is so next-gen that most people still won’t adopt it
  • You can embed Google Wave on your blog as a powerful, interactive & real-time method of conversing with your visitors

So, do you think Google Wave will ever become mainstream, or is its natural evolution Google Buzz?

Please add your comments below (just make sure you follow the house rules, otherwise I reserve the right to remove your post).

 

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