26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

Click here to find out how to add a new income stream to your life

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!

Dez.

20 Apr

Facebook ads for nearly free?!

 

When someone posts a sales page claiming that they've got Facebook ads for near zero cost, I'm interested.

Now we both know there are scammers out there, but the *one* place on the internet where you can't scam people easily is the Warrior Forum.

Spence has produced is a superb product – and I'll be using it over the next few weeks in my Facebook marketing and advertising strategy.

Be warned though – $10 for an information product may deceive you into thinking the content is rubbish. You'd be sadly wrong if you were of that opinion, as the Warrior Forum special offer area is where you can get some incredible bargains.

And $0.00 Clicks from Facebook Ads?? Proof Inside – High Quality U.S. Traffic! is definitely one such bargain.

Once I've applied what's in the course, I'll do a follow-up post on this blog, and give you a sneak-peak into some the the strategies I'm using at the moment for lead generation and sales.

 

UPDATE UPDATE: This has become the WSO of the day!!! (WSO = Warrior Special Offer)

Dez.

28 Mar

Social Media? How About Mobile Marketing?

I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.

The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.

You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.

If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.

Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.

So, then, what's all the fuss about QR codes?

Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).

And it had a QR code attached to the shop window.

So why would a place advertising Real Estate do that then?

Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.

So what does that mean for you, if you run a business?

Obviously, a big opportunity.

With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.

And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.

And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?

You have got those, right?

 

If not, maybe we should have a conversation, (or Tweet or text!).

I'll be detailing more ideas that you can steal from this site soon, so stay tuned!

Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.

 

References

1. http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

2. http://mghus.com/qr-code-survey-results

07 Dec

Social Media Marketing Machines Review

Click here to find out more about Social Media Marketing Machines 

 

Social Media Marketing Machines is Mike Koenigs’ latest offering for anyone online wanting to take advantage of the social media explosion that is currently taking place.

Over the last 4 years, Mike Koenigs has been helping:

  • Small businesses
  • Authors
  • Experts
  • Speakers
  • Coaches
  • Entrepreneurs

…to get noticed and get results online.

His line-up includes celebreties like:

  • Paula Abdul
  • Tony Robbins
  • David Bach
  • Dan Kennedy
  • Brian Tracey
  • Harvey MacKay
  • (and many more)

    One question which comes up almost incessantly from his clients is:

    "Do you know someone who can manage my Social Media & Video Marketing & DO IT FOR ME?"

    Mike’s speciality has been to AUTOMATE systems to help increase the efficiency with which his clients can make money using less time.

    And Social Media Marketing Machines represents the pinnacle of this achievement.

    According to Mike Koenigs, 46% of businesses don’t have a website or social media presence of any kind.

    Here are some more striking statistics:

    60% of businesses are planning on spending the same amount of money on advertisting as last year,

    and 1 in 4 plan to spend even more – on ONLINE MARKETING.

    Specifically, SOCIAL MEDIA MARKETING.

    With thousands of customers in over 70 countries, Traffic Geyser’s automated content and media distribution system and tools are being used by many to great effect.

    And Social Media Marketing Machines is designed to help people with any level of skill to generate income – either for their business, if they have one, or to help train up newbies to the point where they can earn a good supplemental income providing services for businesses.

    Between 2004 and 2010, the job opportunities in the USA for College graduates has dropped dramatically from 75% around 40%, and that figure is still declining rapidly.

    Social Media Marketing Machines represents a genuine opportunity for anyone – including unemployed or poorly paid graduates, to find a genuine source of income.

    Reason? The growth in Social Media Marketing opportunites during this same period has grown by 300%.

    This represents a real gap , a gap which Social Media Marketing Machines aims to plug, and not just for youngsters.

    Ex-corporate employees who have real skills can also benefit from the training programme too.

    Mike reveals the key secret in the presentation, that the real secret to making money through social media is through the follow-up, through the creation of your own TRIBE: regular, paying customers with whom you stay in touch through as many channels of communication as possible.

    That’s what will sustain your businesses, whilst others fail.

    Social media simply requires FOLLOW-UP, at least several times over.

    But here’s the problem:

    50% of people who *do* follow-up, quit after the first follow-up.

    Another 40% quit before the 5th contact.

    And nearly 3 out of 5 leads are never even followed up at all.

    But nearly 80% of sales happen on or after the 5th contact.

    The reason for this, is that many businesses are still stuck in the old paradigm of chasing new leads for immediate sales… but this is 6 to 7 times more expensive than following up with someone who knows you, or has bought from you already.

    According to Mike, last year, businesses that kept just 5% of their customers increased their profits by 95%.

    What if you could be part of the solution to small businesses that are struggling (and failing) to keep up with the incredible and rapid expansion of social media?

    Well, you can be. Mike Koenigs is currently releasing some videos showing you how it’s all done. Click on the image below to find out more.

    Click here to find out more about Social Media Marketing Machines

     

04 Oct

Welcome to the Mad Web Scientist!

Part 1

 

Part 2

Notes of Local Video Marketing Training Videos

  • As usual, it’s a very good idea to leave your preconceptions behind: video marketing allows for creativity in what you do, as I exemplify by the social media savvy ice cream van example.
  • You don’t need a significant budget; a flip camera of Kodak Zi8 will be more than adequate in terms of producing good quality films in daylight conditions
  • One of the keys to success in video marketing is the ability to integrate your videos with social media platforms like Faceboo, and syndicate your content to many different locations.
  • In order to maximize the chance of your video getting seen, make sure you take advantage of using keywords with postcodes in the title, as this will attract buyers.

 

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