26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!

Dez.

20 Apr

Facebook ads for nearly free?!

 

When someone posts a sales page claiming that they've got Facebook ads for near zero cost, I'm interested.

Now we both know there are scammers out there, but the *one* place on the internet where you can't scam people easily is the Warrior Forum.

Spence has produced is a superb product – and I'll be using it over the next few weeks in my Facebook marketing and advertising strategy.

Be warned though – $10 for an information product may deceive you into thinking the content is rubbish. You'd be sadly wrong if you were of that opinion, as the Warrior Forum special offer area is where you can get some incredible bargains.

And $0.00 Clicks from Facebook Ads?? Proof Inside – High Quality U.S. Traffic! is definitely one such bargain.

Once I've applied what's in the course, I'll do a follow-up post on this blog, and give you a sneak-peak into some the the strategies I'm using at the moment for lead generation and sales.

 

UPDATE UPDATE: This has become the WSO of the day!!! (WSO = Warrior Special Offer)

Dez.

28 Mar

Social Media? How About Mobile Marketing?

I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.

The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.

You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.

If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.

Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.

So, then, what's all the fuss about QR codes?

Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).

And it had a QR code attached to the shop window.

So why would a place advertising Real Estate do that then?

Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.

So what does that mean for you, if you run a business?

Obviously, a big opportunity.

With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.

And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.

And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?

You have got those, right?

 

If not, maybe we should have a conversation, (or Tweet or text!).

I'll be detailing more ideas that you can steal from this site soon, so stay tuned!

Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.

 

References

1. http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

2. http://mghus.com/qr-code-survey-results

07 Dec

Social Media Marketing Machines Review

Click here to find out more about Social Media Marketing Machines 

 

Social Media Marketing Machines is Mike Koenigs’ latest offering for anyone online wanting to take advantage of the social media explosion that is currently taking place.

Over the last 4 years, Mike Koenigs has been helping:

  • Small businesses
  • Authors
  • Experts
  • Speakers
  • Coaches
  • Entrepreneurs

…to get noticed and get results online.

His line-up includes celebreties like:

  • Paula Abdul
  • Tony Robbins
  • David Bach
  • Dan Kennedy
  • Brian Tracey
  • Harvey MacKay
  • (and many more)

    One question which comes up almost incessantly from his clients is:

    "Do you know someone who can manage my Social Media & Video Marketing & DO IT FOR ME?"

    Mike’s speciality has been to AUTOMATE systems to help increase the efficiency with which his clients can make money using less time.

    And Social Media Marketing Machines represents the pinnacle of this achievement.

    According to Mike Koenigs, 46% of businesses don’t have a website or social media presence of any kind.

    Here are some more striking statistics:

    60% of businesses are planning on spending the same amount of money on advertisting as last year,

    and 1 in 4 plan to spend even more – on ONLINE MARKETING.

    Specifically, SOCIAL MEDIA MARKETING.

    With thousands of customers in over 70 countries, Traffic Geyser’s automated content and media distribution system and tools are being used by many to great effect.

    And Social Media Marketing Machines is designed to help people with any level of skill to generate income – either for their business, if they have one, or to help train up newbies to the point where they can earn a good supplemental income providing services for businesses.

    Between 2004 and 2010, the job opportunities in the USA for College graduates has dropped dramatically from 75% around 40%, and that figure is still declining rapidly.

    Social Media Marketing Machines represents a genuine opportunity for anyone – including unemployed or poorly paid graduates, to find a genuine source of income.

    Reason? The growth in Social Media Marketing opportunites during this same period has grown by 300%.

    This represents a real gap , a gap which Social Media Marketing Machines aims to plug, and not just for youngsters.

    Ex-corporate employees who have real skills can also benefit from the training programme too.

    Mike reveals the key secret in the presentation, that the real secret to making money through social media is through the follow-up, through the creation of your own TRIBE: regular, paying customers with whom you stay in touch through as many channels of communication as possible.

    That’s what will sustain your businesses, whilst others fail.

    Social media simply requires FOLLOW-UP, at least several times over.

    But here’s the problem:

    50% of people who *do* follow-up, quit after the first follow-up.

    Another 40% quit before the 5th contact.

    And nearly 3 out of 5 leads are never even followed up at all.

    But nearly 80% of sales happen on or after the 5th contact.

    The reason for this, is that many businesses are still stuck in the old paradigm of chasing new leads for immediate sales… but this is 6 to 7 times more expensive than following up with someone who knows you, or has bought from you already.

    According to Mike, last year, businesses that kept just 5% of their customers increased their profits by 95%.

    What if you could be part of the solution to small businesses that are struggling (and failing) to keep up with the incredible and rapid expansion of social media?

    Well, you can be. Mike Koenigs is currently releasing some videos showing you how it’s all done. Click on the image below to find out more.

    Click here to find out more about Social Media Marketing Machines

     

04 Oct

Welcome to the Mad Web Scientist!

Part 1

 

Part 2

Notes of Local Video Marketing Training Videos

  • As usual, it’s a very good idea to leave your preconceptions behind: video marketing allows for creativity in what you do, as I exemplify by the social media savvy ice cream van example.
  • You don’t need a significant budget; a flip camera of Kodak Zi8 will be more than adequate in terms of producing good quality films in daylight conditions
  • One of the keys to success in video marketing is the ability to integrate your videos with social media platforms like Faceboo, and syndicate your content to many different locations.
  • In order to maximize the chance of your video getting seen, make sure you take advantage of using keywords with postcodes in the title, as this will attract buyers.

 

Discover Little Known Web Video Secrets That Guarantee Maximum Market Share
Attract New Business With Web Video:

Sign up here: Free Web Video Marketing Webinar

24 Feb

Implications of the Yahoo Twitter Partnership

If you’re a social media news watcher, you will know about the recent Yahoo Twitter Partnership. In essense, here’s what’s happening – either right now, or very soon:

    * People will be able to access their personal Twitter feeds across Yahoo!’s many products and properties, including the homepage, Yahoo! Mail, Yahoo! Sports, and others, letting them check in more easily on what’s happening with the people and things they care about while on Yahoo!.
    *

      People will be able to update their Twitter status and share content from Yahoo! in their Twitter stream, so they can easily share their Yahoo! experiences with their friends and followers on Twitter.
    *

      Yahoo! Search and Yahoo! media properties like News, Finance, Entertainment, and Sports will include real-time public Twitter updates across a variety of topics. Yahoo! Search users will immediately see real-time Twitter results today; go to Yahoo! and try it out.

The Yahoo press release goes on to say that the partnership:

"…lets people bring together and unify their activity from their many social experiences across the Web. Because of these connections, anyone with a Yahoo! ID can update multiple social networks simultaneously and stay in touch with the people and information that matter most at every moment of the day."

In other words, what you might already do with Posterous, PixelPipe, Ping.fm or many of the other communication mashup tools, as a Yahoo user, you can now do under the Yahoo umbrella instead.

The REAL purpose behind this partnership, however is revealed here:

"…This will drive deeper user engagement, and create new and compelling opportunities for developers, advertisers, and publishers."

In other words, Yahoo is developing an integrated and demographically targeted advertising platform, which uses Twitter as part of the Social Media mix. If you’re thinking that this is beginning to sound a bit like FaceBook, then you’re right.

No doubt Yahoo wants a slice of the revenue from the advertising cake which FaceBook currently dominates, and ultimately it would want to position itself at the top of the pile in terms of the go-to place for this kind of close integration between companies and clients.

The major challenge for Yahoo will be to be roll this out across the complete "socialosphere" to the extent that their services become sufficiently embedded that they eventually become the natural place for businesses to gravitate towards.

Yahoo is under no illusions that FaceBook and other big players present it with a challenge, but the partnership with Twitter is but one of many integrations Yahoo seeks to play its part in the communication revolution that is now in full swing.
 

15 Feb

No Need to Preach to the Converted…

%CODE1%

The message of the above video is surely that with the advent of the MIT (Media Interwoven Trio) of Facebook, YouTube & Twitter (not fogetting the hundreds of socialbookmarking sites!!), there has never been a time in history when the people of the planet are so inextricably interconnected.

Socialnomicsaff link, subtitled " How social media transforms the way we live and do business" contains a message that every business needs to get hold of in this time of economic uncertainty.

If you run a business, and you don’t yet have a Facebook Fan page, Twitter account or YouTube channel, then you are missing out on a huge swathe of potential customers. You owe it to yourself to get online as soon as possible. Your savvy competitors might just get there before you otherwise.

Don’t believe that this is scaremongering hype either. Comcast, (US-based) after all, has seen a massive rise in popularity since it decided to meet customers on Twitter.

If you run an offline business, you should be there too.

Time to get a move on!

13 Aug

Internet Marketing 101: How to use Social Media

If you’ve just started up in internet marketing, you might feel an adrenaline rush when you stumble across Twitter, or Facebook.

The scenario goes something like this:

“Hmmm, I could send loads of links to my offers using Twitter or Facebook. Hmmm, if I get 10,000 followers on Twitter in 90 days (or maybe 30) using an automated Twitter marketing software tool, then if only 0.1% of them buy my stuff, I’ll make loads of $$$$$”.

OK, I admit, I’ve had that thought.

But after a while, when you connect with others who are doing the same thing…the result is just lots of un-read Tweets (or worse, being banned from Twitter or Facebook).

And nobody is really listening. To you. Or to each other.

That’s not good for anyone.

The whole point about social media is that it’s meant to be social..conversational.

Does that mean that you shouldn’t send out scheduled comments at all?

I’m not saying that. I am saying that you should interact with people. Get to know them. Talk to them via Facebook chat, or Skype, or even meet them in person if they live in the same town/city as you.

Don’t just machine gun out endless affiliate links or opportunities.

No-one’s listening.

OK?

For more information about the correct way to use social media, Google:

“Perry Belcher Social Media”.

Perry is funny, forthright, one of the biggest laughs I’ve bumped into on the internet & he’s genuine, loud, humble and not afraid to admit his mistakes.

Perry understands how social media should be used. And how it shouldn’t be used.