02 Jul

The Google Switch Report

Click Here to get your copy of the Google Switch Report


The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.

Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.

Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.

Well, now it is.

Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.

These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.

The 136 page report is split into two distinct halves:

Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:

why sitting in a cafe all day long led to a real breakthrough in Jim's business
how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer

and much more, some of which is helter-skelter stuff.

Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.

In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get 82 leads in a single day.

The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.

Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.

The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.

I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.

For more information: visit my PPC Supremacy Reviewwebsite.

18 Jun

Google Wonder Wheel

  • Google Wonder Wheel (GWW) provides a slick, graphical overview of how keywords link, along with relative search volume. If you’re used to trawling through long lists, GWW provides a refreshing and powerful alternative. A teriffic tool for keyword research and analysis.
  • If you want to know more about how to do market research for your particular niche without having to spend huge amounts on specialized software tools, I’ll be running a free, 7-part mini-course called Internet Marketing101 – soon. Sign up below & be the first to get the inside scoop.

Yes Please! Send me details of when Internet Marketing101 comes out!

In the mini-course, you’ll find out:

  • how to set up Google Adwords, Yahoo & Microsoft Paid Search
  • how to decide between using PPC & PPV
  • why long-tail Keyword research can save you thousands of dollars
  • how to set up an affiliate acount
  • 18 ways you can tailor your advertising campaigns
  • what’s the best free resource you can use for generating long-tail keywords (hint: it’s not Google!)
  • about a simple trick to use Amazon to help pay for your Google adwords campaigns (and I know no-one else is doing this!)
  • how to use twitter, facebook & youtube properly (and find out how I nearly got it all horribly wrong!)
  • why you should invest more in your own personal development much more than in your technical skills
  • where to find the best outsourcing
  • My rolodex of key free & paid resources that I use in my internet marketing

…I’ll be delivering the content over a period of a few months, as time allows – I’ve got a business to run!

But I want to make the mini-course something that you can tap into anytime, and it will contain video how-to’s and more, which will be your’s to download & keep/pass on to others as you see fit. The only thing you won’t be able to do is sell it to anyone else, as I’m making it free of charge.

Why am I willing to do this?

The simple answer is obvious to anyone who’s been around in the internet marketing world for a while: if you benefit/like from what I have to offer, you might just gossip about me to your friends – and that’s what networking is all about :)

I could charge for the mini-course, but to be honest, I’d rather offer something for free, and get lots of feedback from my users, which is worth way more than a few hundred dollars.

If the course is very successful, I might make into a paid course down the line.

Fill in the form below & I’ll email you the first session as soon as it’s done:


05 Jun

Google Quality Score & Cost-per-Click De-mystified

Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.

Key Components to your website:

These all affect your quality score

  • Relevant, original content
  • Be easily navigable
  • Quick load time
  • Minimum pop-ups or pop-unders
  • Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend to use the visitor’s personal information
Google Quality Score

Google Quality Score

Adrank & Cost-per Click

Google determines your ad rank according to the Quality Score x your maximum bid; the higher the product of these two numbers, the better you ad rank and the higher up you’ll be in the paid advertising rankings.

Plus, you won’t have to pay so much to get in the number one slot. In fact, if your quality score goes up as a result of you tweaking your pages (as per the above checklist), then you could end up paying less for the number one slot compared to the person below you.

Cost per Click(2)

Your CPC = Your Competitor's Ad rank below you/Your QS

In other words, it really pays (literally!) to follow the Google adwords training on what makes a good quality score: When I first started Search Engine or PPC marketing, I was aware of the need to have a good quality score, but I didn’t really have enough experience or knowledge to know how to get my Quality Score higher, so I wasted lots of money.

If you’re starting out in Search Engine Marketing, Pay per click advertising, or affiliate marketing, John Reese’s new course is an ideal companion to the free stuff that Google provides – click the image below to find out more.

Build the ultimate moneymaking online business!

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21 Feb

A change to Google Adwords display URL policy

As of 24 February 2009, Google has refined it’s policy regarding domain names within a single Adgroup. This will mean for example, that the following are OK:

  • adwords.google.com
  • www.google.com

But the following domains in the same Adgroup don’t comply with the  new policy:

  • www.google.com
  • www.google.info

So, if you (like I’ve been doing!) split-test your Ads with different domains to see how this affects your CTR (Click-Through-Rate), you’ll have to think of an alternative method. Probably the easiest thing to do would be to (as Google recommends), create different AdGroups with the different Top-level Domain, but using the same keywords & match-types.

I guess this is going to be a hassle for some, but if you’re using something like SpeedPPC, you should be able to make the adjustment very rapidly.  I’ve only been using the software for a couple of weeks in the PPC campaigns I’m cranking out, but it makes a massive difference to how quickly you can get a test campaign up & running, no matter what Google decides to throw at us!  I’ll be reviewing SpeedPPC in due course, but just to say for now – it’s well worth the investment in terms of the time it saves & the efficiency with which you can create targeted campaigns, and that’s just scratching the surface of what it can do for your PPC marketing. Click here for more info about SpeedPPC.