26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!


01 Jan

Welcome to the Mad Web Scientist!


The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.

So how was the idea really born?

For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?

But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!

For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.

And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.

So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).

And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.

It promises to be an exciting journey, and I look forward to travelling with you




14 Feb

The Millionaire Mindset


Click here now to go to the videos: http://dezfutak.com/holygrailsuccess

I love the stories that Tony Robbins, Frank Kern and John Reese tell in the videos I mention in the above clip.

All three come from humble beginnings:

Tony was a janitor

Frank sold cash machines for shops

John worked in a video store.

If they looked at their circumstances they would have never had every reason to think that they were never going to aspire to anything great.

So what changed?

Very simple: Mindset.

They all worked on what goes on between their ears.

And they didn’t give up until their dreams were realized.

Their hidden secret?


They knew that if they just kept going, sooner or later their visions would happen.

By the way, it doesn’t take a rocket scientist to figure out how big the vision had to be be: BIG.

It seems that we all too easily believe the lie that life’s knocks are meant to help us rid ourselves of child-like dreams.

Whereas, in fact, life’s knocks are meant to help us find the diamonds in the tonne of coal that surrounds them in each one of us.

And the knocks must continue until the diamonds are found.

If you don’t relish the prospect of the pain that you have to go through to get to that point, then maybe that’s because you’ve let others, or even yourself, shape a small vision or no vision mindset.

But what if you chose to embrace the pain?

What if you decided to accept that the inevitable pains of this life are there to focus your attention on what really matters.

I’m hungry to find the diamonds. Sure, I don’t like the pain. It hurts.

But for every bruise to my ego, I see more clearly the diamonds being slowly revealed.

And when I glimpse at the diamonds, I see the most amazing colors, patterns and almost unimaginable pictures of what like could be like.

So I’ve decided to keep going until all the coal is gone and just the diamonds remain.

That’s the journey that Frank, Tony and John have travelled on, and now they no longer have to clean toilets, sell cash machines or work in video stores.

Don’t get me wrong, there are plenty of good people who do these things.

But there are few who reach the summits of their lives, stopping short of the high views that life can bring to those who are hungry.

How about you?

11 Jan

Have You Got Six Appeal?

For anyone that’s been around for a while, you have almost certainly heard of the legendary rise of Gary Vaynerchuk. If not, just use Google.com or even better – search.twitter.com.

Gary definitely has what I call SIX APPEAL.

So, what is Six Appeal, and why would you want it?

Well, here it is in a nutshell:

Six Essential Qualities That Are Guaranteed to Get Others to Follow You And Buy Your Stuff.

So, what are these six essential qualities?

You know the first three:

  • Know you
  • Like you
  • Trust you

It’s almost become a mantra that personal branding mentors, network marketers and home business owners soothingly send themselves to sleep with every night, and wake up feeling refreshed in the morning.

Seriously a minute: we all know there is nothing new in the KLT formula above. It’s not new to the world of direct sales or marketing. It’s fundamental to the way societies hold together: everyone wants to be known, liked and trusted, and/or be part of a community which reflects and shares those values.

What about the other three keys to Six Appeal?

As usual, someone (OK, it was me) always likes to come up with a simple "It’s as easy as A,B,C" system to help you remember this sort of thing, so here it is:

People want to follow others who are:

  • Able
  • Bold
  • Clever

Now before you shoot me down here, let me qualify where I’m going:

Able – someone who has a high degree of skill or experience in a particular field, in other words an expert. Gary clearly knew a lot about wine when he launched his web-business. Score 1.

Bold – someone who is not afraid to take risks and try things others have never done before. http://tv.winelibrary.com was an unheard of and untried phenomenon before Gary got there. Score 2.

Clever – someone who is able to creatively put together ideas and thoughts to make something new, brilliant, or incredibly useful. Or some combination of all of those, or more. Score 3 Gary.


So, by my definition, Gary Vaynerchuk scores 6/6. So he DEFINITELY has Six Appeal.

Hey – but what if you don’t like him? Well, not everybody like his raw language. But that’s who he is. Raw. Uncut. Not afraid. Gary. Himself.

So, if you’re an aspiring entrepreneur who is trying to carve out a niche, gain a following, become a leader in your own right, take a leaf ouf of WineLibrary.tv ‘s founder.

Don’t just be liked, known and trusted. Add the other three ingredients to the mix, because when you have something of great value to others, you’ll have the A, B, C as well as the K, L, T.

Right, I’m off to study Hungarian basket weaving like nobody has ever done it before. <joke>.



25 Dec

Things Ain't always What They Seem…

Here’s a funny story.

I was staying in an inn with family for a short trip to see relatives recently. We got to our room late at night, so in the morning I was dog tired from the journey and lack of sleep.

So I decided to take a shower to get the blood flowing again. I pulled back the shower curtain and noticed that it was an electric shower, with it’s own heater.

Now I don’t know about you, but when I see electric showers, I always groan inwardly: “Aw no, it’s gonna be a dribble…that ain’t gonna wake me up!”.

From the title of this post, you’ve probably already guessed where I’m heading with what I’m about to tell you next.

I was wrong. Dead wrong. In fact, I was so completely wrong, I ended up laughing to myself as I got blasted by the jet of hot water that blasted my tired head.

It was one of the best showers I’ve had.

Here’s the funniest thing though: the following place we stayed, also in the same chain of inns, the shower looked the part. Big cubicle. Large shower head. But the water just dribbled out.

I know you’re thinking that I must be exaggerating here. But I’m not. It was as if the message was being drummed home to me like nobody’s business:

Don’t be fooled by how things look. 99 times out of a hundred you may be right. But you don’t know that your past experience will be a good enough guide for what happens today.

So don’t use past experience to pre-judge the way things will pan out with what’s happening to you now. Otherwise you’ll miss out on possibly what could be pretty amazing.

Dez .

Posted by Wordmobi

27 Jul

You're just going to have to figure out what it wants. What is its motivation?

If you’ve been involved in your own business, offline or online, you’ll know what the title is about.

Dr. Lazarus of Tev'Meck - a deep thinker if there ever was one

Dr. Lazarus of Tev'Meck - a deep thinker if there ever was one

The phrase is forever etched into my mind when it’s mentioned by Sir Alexander Dane (played by Alan Rickman) in the film Galaxy Quest,

Jason Nesmith on the run in Galaxy Quest

Jason Nesmith on the run in Galaxy Quest

when he’s trying to help the main hero of the film (Jason Nesmith) escape a nasty rock monster that’s out to get him:
Sir Alexander Dane: You’re just going to have to figure out what it wants. What is its motivation?

Jason Nesmith: It’s a rock monster.
It doesn’t have any motivation!!

Sir Alexander Dane: See, that’s your problem, Jason. You were never serious about the craft!

Perhaps the take away here is the motivation that drives us to do things.

I for one have had my fair share of excitement at the prospect of suddenly having lots of zeros in my bank account (with other numbers in front, I hasten to add!!!)…but that emotion can wear off quickly.

Especially when I find out what I have to do to get the zeros.

A case in point has been the recent hype surrounding Donald Trump’s new network marketing venture – the real possibility of gaining substantial amounts of money without too much effort, if you started before Mr Trump appeared on Oprah’s show.

I nearly signed up – but my stomach churned when I found out that the idea was to market a range of health pills, and eventually a whole host of other miscellaneous products. It’s not that I don’t believe in preventative medicine or network marketing – I do (& have nearly joined Usana on several occasions).

It’s just that in the case of the Trump Network, it’s not something that motivates me. I don’t want to promote a range of products which I don’t particularly want to use myself.

I am involved in network marketing, as well as internet marketing, and have my eye on one or two other marketing systems (hint: Google ‘GPT’!)….but I know that to really succeed, I have to be motivated.

Interestingly, Timothy Ferriss of The Four Hour Work Week has recently blogged about clearly laying out your worst case scenarios as a way of inoculating yourself againt their all too-often stifling effect of enabling you to fulfill your vision.

And there’s the key here – my motivatation is defined by my vision of what I ultimately want to achieve. It’s not enough to be motivated by money, or to be goaded by goals.

I need to have a deeper sense of where I want to go, and the practical sense to overcome the perceived obstacles that would try & prevent me from even starting.

Galaxy Quest’s rock monster just wanted to be free from the disruptive vibrations created by Jason Nesmith’s presence (honestly – it’s in the outtakes of the DVD!!).

Whilst I don’t possess Dr Lazarus’s powers, I do know that once I’ve figured out what I want, what my core motivations are, I’ll be in a much stronger position to survive the assailing rock monsters in my mind, to be set free.

PS: Yes, I’m a BIG fan of Galaxy Quest :)

06 Apr

Twitter is Dead! Long Live Flutter!

Whatever next? Pico Blogging????!

Twitter: Hi, I’m up nice & early this morning – time for a jog!

Flutter: Hi, nice morning jog

Pligor: HNMJ!

Pligor stands for Pico Blogging. There’s no ‘B’ because that would make it too long. I just made that up, in case you didn’t realize. HNSTLY!

By the way, I’ve come across a great Twitter tool, called, wait for it, Humming Bird Pro!! Sometimes reality is stranger than fiction. But anyway, HummingBird Pro looks like a great management tool to not only save you time, but it puts Twitter on marketing steroids.

I know alot of people really get irritated by others pitching them on Twitter – and it’s a fine balance to achieve, between being friendly & letting others know what you’re up to, and just talking at people. Whilst HummingBird Pro won’t make any difference in that respect, it does answer a call amongst many marketers to help them use Twitter to the best effect, without taking over your life (any Facebook addicts around?!).

Have a look at HummingBird Pro – and let me know if you end up using it.