26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

Click here to find out how to add a new income stream to your life

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!


01 Jan

Welcome to the Mad Web Scientist!


The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.

So how was the idea really born?

For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?

But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!

For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.

And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.

So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).

And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.

It promises to be an exciting journey, and I look forward to travelling with you




14 Feb

The Millionaire Mindset


Click here now to go to the videos: http://dezfutak.com/holygrailsuccess

I love the stories that Tony Robbins, Frank Kern and John Reese tell in the videos I mention in the above clip.

All three come from humble beginnings:

Tony was a janitor

Frank sold cash machines for shops

John worked in a video store.

If they looked at their circumstances they would have never had every reason to think that they were never going to aspire to anything great.

So what changed?

Very simple: Mindset.

They all worked on what goes on between their ears.

And they didn’t give up until their dreams were realized.

Their hidden secret?


They knew that if they just kept going, sooner or later their visions would happen.

By the way, it doesn’t take a rocket scientist to figure out how big the vision had to be be: BIG.

It seems that we all too easily believe the lie that life’s knocks are meant to help us rid ourselves of child-like dreams.

Whereas, in fact, life’s knocks are meant to help us find the diamonds in the tonne of coal that surrounds them in each one of us.

And the knocks must continue until the diamonds are found.

If you don’t relish the prospect of the pain that you have to go through to get to that point, then maybe that’s because you’ve let others, or even yourself, shape a small vision or no vision mindset.

But what if you chose to embrace the pain?

What if you decided to accept that the inevitable pains of this life are there to focus your attention on what really matters.

I’m hungry to find the diamonds. Sure, I don’t like the pain. It hurts.

But for every bruise to my ego, I see more clearly the diamonds being slowly revealed.

And when I glimpse at the diamonds, I see the most amazing colors, patterns and almost unimaginable pictures of what like could be like.

So I’ve decided to keep going until all the coal is gone and just the diamonds remain.

That’s the journey that Frank, Tony and John have travelled on, and now they no longer have to clean toilets, sell cash machines or work in video stores.

Don’t get me wrong, there are plenty of good people who do these things.

But there are few who reach the summits of their lives, stopping short of the high views that life can bring to those who are hungry.

How about you?

11 Jan

Have You Got Six Appeal?

For anyone that’s been around for a while, you have almost certainly heard of the legendary rise of Gary Vaynerchuk. If not, just use Google.com or even better – search.twitter.com.

Gary definitely has what I call SIX APPEAL.

So, what is Six Appeal, and why would you want it?

Well, here it is in a nutshell:

Six Essential Qualities That Are Guaranteed to Get Others to Follow You And Buy Your Stuff.

So, what are these six essential qualities?

You know the first three:

  • Know you
  • Like you
  • Trust you

It’s almost become a mantra that personal branding mentors, network marketers and home business owners soothingly send themselves to sleep with every night, and wake up feeling refreshed in the morning.

Seriously a minute: we all know there is nothing new in the KLT formula above. It’s not new to the world of direct sales or marketing. It’s fundamental to the way societies hold together: everyone wants to be known, liked and trusted, and/or be part of a community which reflects and shares those values.

What about the other three keys to Six Appeal?

As usual, someone (OK, it was me) always likes to come up with a simple "It’s as easy as A,B,C" system to help you remember this sort of thing, so here it is:

People want to follow others who are:

  • Able
  • Bold
  • Clever

Now before you shoot me down here, let me qualify where I’m going:

Able – someone who has a high degree of skill or experience in a particular field, in other words an expert. Gary clearly knew a lot about wine when he launched his web-business. Score 1.

Bold – someone who is not afraid to take risks and try things others have never done before. http://tv.winelibrary.com was an unheard of and untried phenomenon before Gary got there. Score 2.

Clever – someone who is able to creatively put together ideas and thoughts to make something new, brilliant, or incredibly useful. Or some combination of all of those, or more. Score 3 Gary.


So, by my definition, Gary Vaynerchuk scores 6/6. So he DEFINITELY has Six Appeal.

Hey – but what if you don’t like him? Well, not everybody like his raw language. But that’s who he is. Raw. Uncut. Not afraid. Gary. Himself.

So, if you’re an aspiring entrepreneur who is trying to carve out a niche, gain a following, become a leader in your own right, take a leaf ouf of WineLibrary.tv ‘s founder.

Don’t just be liked, known and trusted. Add the other three ingredients to the mix, because when you have something of great value to others, you’ll have the A, B, C as well as the K, L, T.

Right, I’m off to study Hungarian basket weaving like nobody has ever done it before. <joke>.