The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.
So how was the idea really born?
For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?
But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!
For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.
And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.
So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).
And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.
For anyone that’s been around for a while, you have almost certainly heard of the legendary rise of Gary Vaynerchuk. If not, just use Google.com or even better – search.twitter.com.
Gary definitely has what I call SIX APPEAL.
So, what is Six Appeal, and why would you want it?
Well, here it is in a nutshell:
Six Essential Qualities That Are Guaranteed to Get Others to Follow You And Buy Your Stuff.
So, what are these six essential qualities?
You know the first three:
It’s almost become a mantra that personal branding mentors, network marketers and home business owners soothingly send themselves to sleep with every night, and wake up feeling refreshed in the morning.
Seriously a minute: we all know there is nothing new in the KLT formula above. It’s not new to the world of direct sales or marketing. It’s fundamental to the way societies hold together: everyone wants to be known, liked and trusted, and/or be part of a community which reflects and shares those values.
What about the other three keys to Six Appeal?
As usual, someone (OK, it was me) always likes to come up with a simple "It’s as easy as A,B,C" system to help you remember this sort of thing, so here it is:
People want to follow others who are:
Now before you shoot me down here, let me qualify where I’m going:
Able – someone who has a high degree of skill or experience in a particular field, in other words an expert. Gary clearly knew a lot about wine when he launched his web-business. Score 1.
Bold – someone who is not afraid to take risks and try things others have never done before. http://tv.winelibrary.com was an unheard of and untried phenomenon before Gary got there. Score 2.
Clever – someone who is able to creatively put together ideas and thoughts to make something new, brilliant, or incredibly useful. Or some combination of all of those, or more. Score 3 Gary.
So, by my definition, Gary Vaynerchuk scores 6/6. So he DEFINITELY has Six Appeal.
Hey – but what if you don’t like him? Well, not everybody like his raw language. But that’s who he is. Raw. Uncut. Not afraid. Gary. Himself.
So, if you’re an aspiring entrepreneur who is trying to carve out a niche, gain a following, become a leader in your own right, take a leaf ouf of WineLibrary.tv ‘s founder.
Don’t just be liked, known and trusted. Add the other three ingredients to the mix, because when you have something of great value to others, you’ll have the A, B, C as well as the K, L, T.
Right, I’m off to study Hungarian basket weaving like nobody has ever done it before. <joke>.