If you’re new to internet or network marketing, you might be amongst those who’ve started purely for financial reasons.

You might be in a situation of immanent or recent redundancy, or you might just be fed up living from pay check to pay check.

If that’s you, then perhaps the last thing on your mind right now is how you can use your money to help others, and that’s very reasonable.

But let’s project forwards in time, to say 6 months or a year from now. Depending on the business you’ve started, and your own financial thermostat, you could be earning 5 or perhaps even 6 figures per month. At the moment, this might seem like pure fantasy, and I’ll get into why it might seem like that another time.

For now, let’s imagine that you’ve been able to give up your day job, and money is no longer a worry. What do you do now?

It’s no great secret that we all need to have a bigger purpose in life. Most of us who’ve been around for a while know that. But what if you’ve not found a purpose, other than to have financial freedom? What do you do now? Do you simply aim to earn even more money? Will that help you find your purpose?

Clearly no. It’s easy to see that now. But if you put off thinking about it for too long, you could become amongst those who never discover a meaningful purpose, or mission, in life. Having a mission might sound strange, but really I’m just talking about having a goal that’s bigger than you – something that will excite you and create a sense of fulfilment in you that grows as you put your time and effort into it.

If you make money itself to be your primary purpose or mission – perhaps so that you can gain status or recognition from others – then you’ll be very likely to be in for a nasty shock down the line sometime. Money itself can never produce a sense of worth. In fact, the opposite can be true: the more money you have, the more meaningless your life can easily seem, if you’re not careful.

At first, this might seem a strange end-point to reach, especially if you come from a difficult financial situation, or a poor background.

But it’s important to think about now. One reason why this undesirable outcome can can occur is because money ultimately brings financial and personal independence. But that’s all it does. Wealth, on the other hand, brings freedom – freedom to you, and to people around you.

Robert Kiyosaki (of Rich Dad, Poor Dad fame), is well known for his pithy saying: “Money flows. It has velocity”.

It’s where the money flows to that is important.

Your wealth is really what’s inside you – inside your thinking, in how you deal with people, in what you think about life. It’s not how much money you have.

That’s why you need to think about a bigger purpose – something higher to aim for, that’s bigger than you. It’s fundamental to how human relationships flourish. Your true wealth can only really be measured by how many lives you positively affect, not how much money there is in your bank account.

You might be scoffing at this, perhaps thinking “It’s OK for him, he doesn’t know what it’s like being broke”. Well, as I write this, I do. I know all too well what it’s like. I’ve been there. I know what it’s like to wake up in the middle of the night suddenly, wondering whether or not I’ve gone over my over-draught limit on my bank account yet again.

Or hoping that the economy won’t affect my job.

What I’m saying is this: if you’ve haven’t done this yet, start thinking about bigger dreams than just the personal ones. Yes, think about the fun things you’d like to do with your new-found financial independence – plan on having fun, and lots of it (you’ve almost certainly got some catch-up time here!). But also think about something outside of your own personal or family relationships too.

The bigger your dream, the more wealth you’ll have to offer others.

That’s where real fulfilment happens.

Don’t wait until you have financial independence to start thinking about these things. By then it might be too difficult to change the direction things seem to be moving in.

I’m not saying you have to have your gameplan mapped out in minute detail now – after all, you’ve possibly got genuinely pressing circumstances dominating your thinking right now.

All I’m saying is: start giving your mission or purpose some consideration now. It’ll help you keep going when you get setbacks and difficulties like nothing else can, and more importantly, it will be an important part of the groundwork for ultimate fulfilment for you & others in the times ahead.

Avinash Kaushik, of “Web Analytics: An Hour a Day” fame, has recently produced an outstanding video for Google business around the hot topic of what internet marketers can do to enhance their Google rankings. Of course, what we don’t know is how Bing (Microsoft’s relatively new Search Engine) will fit into the advice given in the video…please do comment with your results.

Watch the video here:

The IM Report Card is a brilliant concept – it gives anyone with direct experience of internet marketing products a chance to share their experiences, good & bad, of a product that they’ve bought/used.

It aims to become THE place of effective peer-review in the Internet-Marketing Community, and it’s aims in that respect are commendable.

What’s more interesting, is that the owners will also *pay* the reviewers money, which is a good way of encouraging people to bother to review. All submissions are monitored for spammy links, and are reviewed prior to publication.

Here’s an article I’ve just finished about Global Domains International, with whom I’m a member:


Little Disclaimer: I can only speak from personal experience here, so please don’t take what I say as ‘gospel’.

I’ve been using GDI for a couple of months now, in ‘set-and-forget’ mode.

I found out about them through an affiliate link on Twitter.

If you’re new to website building, and don’t mind paying a little over the odds for a basic webhosting/design service, then I think GDI is great value – the GUI-based interface is a real God-send for anyone new to designing web pages.

For myself, I didn’t personally ‘warm’ to the web-building interface, as I’m the sort of guy who likes building things from the ground up.

Having said that, I didn’t join GDI for the web-building tools; I joined it to earn some money.

I’m currently working on a few businesses, one of them being affiliate marketing, and so one way I’m promoting GDI is through a very simple banner ad on my blog.

I’m not expecting it generate significant income initially, but once traffic grows significantly to my blog, I’m sure that some people will like what GDI offers, particularly in the niche that the blog focuses on.

The other way I’m promoting GDI is again incidental – through Kimbal Roundy’s Spider Web Marketing System, which he’s imminently releasing in it’s version 2.0 form, using social media.

Undoubtedly Kimbal uses GDI & other affiliate schemes to earn himself money, and I think he’s a very clever guy (& all the best to him for creating SWS 2.0).

In the long run, I expect to earn the most using GDI through Kimbal’s system, as it’s a very powerful lead generation product that he’s created.

If you’re not doing either of the above, or promoting it through other methods that the GDI trainers recommend, I would say that unless you totally focus on GDI completely, you’ll be disappointed with the results.

But in truth, you shouldn’t expect to gain much in any niche/business model unless you put massive action into it, so noone should be complaining that GDI doesn’t match up to their expectations.

To anyone out there who’s just starting out using the internet to make money – don’t be angry with the marketing, just learn about it, and learn from it…..monitor your own emotional response when you see good marketing & learn why it’s so effective in drawing you in.

In time, you’ll have the principles firmly established in what you do. Remember, good marketing is all about AIDAS (Attention/Interest/Desire/Action/Satisfaction). The GDI marketing is amongst the best I’ve seen.

But I’m not cross with them for drawing me in – I went into GDI with my eyes open. I’m not disappointed. Remember too that there is a *lot* of training available to help you if you want it.

I’m busy developing my primary businesses, so I haven’t availed myself of that training – but it’s there if I ever want/need it.

So, if you are a GDI member, take the advice from the few reviewers here who have stuck it out, some of whom *are* earning good money.

And if you’re thinking about joining them, but haven’t yet made up your mind, make sure you realize that you *will* have to work hard at it initially – and as one other reviewer said – be prepared to think outside the box a little bit & find you’re own unique angle.

That’s one of the key ingredients for any *really* successful marketer, whatever you’re promoting/creating.

All the best,

Dez.
http://dezfutak.com.


Interested in The IM Report Card? Click Here to find out more

.

Google Wonder Wheel

  • Google Wonder Wheel (GWW) provides a slick, graphical overview of how keywords link, along with relative search volume. If you’re used to trawling through long lists, GWW provides a refreshing and powerful alternative. A teriffic tool for keyword research and analysis.
  • If you want to know more about how to do market research for your particular niche without having to spend huge amounts on specialized software tools, I’ll be running a free, 7-part mini-course called Internet Marketing101 – soon. Sign up below & be the first to get the inside scoop.

Yes Please! Send me details of when Internet Marketing101 comes out!

In the mini-course, you’ll find out:

  • how to set up Google Adwords, Yahoo & Microsoft Paid Search
  • how to decide between using PPC & PPV
  • why long-tail Keyword research can save you thousands of dollars
  • how to set up an affiliate acount
  • 18 ways you can tailor your advertising campaigns
  • what’s the best free resource you can use for generating long-tail keywords (hint: it’s not Google!)
  • about a simple trick to use Amazon to help pay for your Google adwords campaigns (and I know no-one else is doing this!)
  • how to use twitter, facebook & youtube properly (and find out how I nearly got it all horribly wrong!)
  • why you should invest more in your own personal development much more than in your technical skills
  • where to find the best outsourcing
  • My rolodex of key free & paid resources that I use in my internet marketing

…I’ll be delivering the content over a period of a few months, as time allows – I’ve got a business to run!

But I want to make the mini-course something that you can tap into anytime, and it will contain video how-to’s and more, which will be your’s to download & keep/pass on to others as you see fit. The only thing you won’t be able to do is sell it to anyone else, as I’m making it free of charge.

Why am I willing to do this?

The simple answer is obvious to anyone who’s been around in the internet marketing world for a while: if you benefit/like from what I have to offer, you might just gossip about me to your friends – and that’s what networking is all about 🙂

I could charge for the mini-course, but to be honest, I’d rather offer something for free, and get lots of feedback from my users, which is worth way more than a few hundred dollars.

If the course is very successful, I might make into a paid course down the line.

Fill in the form below & I’ll email you the first session as soon as it’s done:

%CODE1%

Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.

Key Components to your website:

These all affect your quality score

  • Relevant, original content
  • Be easily navigable
  • Quick load time
  • Minimum pop-ups or pop-unders
  • Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend to use the visitor’s personal information

Google Quality Score

Google Quality Score

Adrank & Cost-per Click

Google determines your ad rank according to the Quality Score x your maximum bid; the higher the product of these two numbers, the better you ad rank and the higher up you’ll be in the paid advertising rankings.

Plus, you won’t have to pay so much to get in the number one slot. In fact, if your quality score goes up as a result of you tweaking your pages (as per the above checklist), then you could end up paying less for the number one slot compared to the person below you.

Cost per Click(2)

Your CPC = Your Competitor's Ad rank below you/Your QS

In other words, it really pays (literally!) to follow the Google adwords training on what makes a good quality score: When I first started Search Engine or PPC marketing, I was aware of the need to have a good quality score, but I didn’t really have enough experience or knowledge to know how to get my Quality Score higher, so I wasted lots of money.

If you’re starting out in Search Engine Marketing, Pay per click advertising, or affiliate marketing, John Reese’s new course is an ideal companion to the free stuff that Google provides – click the image below to find out more.

Build the ultimate moneymaking online business!
Reblog this post [with Zemanta]

Making Your Voice Heard

With various product launches coming thick & fast in recent times,you might be wondering how to go about launching your own product. Well, there are no hard and fast rules, but there are some patterns & techniques that are likely to be more successful than others, for sure.

Launching your own product isn’t just about being organised – there’s a massive element of marketing psychology that needs to be adhered to in order to maximise the chance of getting your product to rise above the noise of other voices constantly shouting for your customers’ attention.

An example of this, is the very honest email I got recently from Gauher Chaudhry, author of Pay Per Click Formula 2.0, in which he says:

When I launched Pay Per Click Formula 2.0 about 6 weeks ago, I
included a backend one-time offer during the selling process and
made an additional $150,000 in sales.

But I *really* wish that I had the LaunchTree course in my hand
before I launched because I believe I could have made an
additional $200,000 during my launch.

I must say, I’d just purchased PPC Classroom 2.0 at the time of Gauhe’s launch of his product, and I was genuinly struck by the difference between his marketing & Anik’s (author of PPC Classroom). I’m sure both products are equally brilliant, but I did feel at the time that Gauher had missed a trick or two.

Maybe he was just too busy to be able to go any further than he did – which takes us neatly on what to do to.

Here’s some tips I’ve found useful:

  • Effective promotion is about engaging the right people in the right place in the right way at the right time.
  • Plan as much of the product pre-launch phase in meticulous detail as you can, down to an estimate of how many people you want to have on your mailing list before you start the pre-launch (generally, a mailing list of no less than 5000 is desirable), how long you want the pre-launch phase to last, strategies for how you’ll generate traffic to your website, and so on.
  • Try to find effective ways of social proofing – in The Launch Tree pre-launch videos, for example, if you study them carefully, you’ll see all the classic social proofing (via interviews with Internet Marketing leaders like Frank Kern etc) which makes it a no-brainer to believe that the product will be top quality.
  • Always be thinking of AIDA – Attention, Interest, Desire, Action. I won’t say more here, but Googling AIDA will give you bucket loads more tips on how to achieve this with your product.
  • Don’t forget to try & realistically set a financial & time budget for the 4 phases of your product: pre-launch, launch, post-launch, and sustain phases

There’s obviously a lot more to it than I’ve sketched above, and at some point I’l be blogging on what methods I’ll have used when my first product reaches the market place 🙂

Reblog this post [with Zemanta]

The 80-20 Principle

If you’ve been marketing online for a while (or you’ve been working in MLM & been on some courses), you’ll almost certainly have come across the 80/20 rule, which goes along the lines of:

“80% of your productivity/sales/insert_here comes from 20% of your time/customers/insert_here”.

The Pareto principle, as it should be correctly called, is an observation first observed by the Italian economist of the same name:

80% of Italy’s wealth was owned by 20% of the population.

….since then, it’s almost become a way of life for many internet markets, business people, life coaching skills, you name it, everyone quotes it and aspires to it, in one form or another.

On the whole, there’s a lot to be said for the idea, and you can apply this pithy maxim to all sorts of new contexts in genuinly meaningful ways.

From an internet marketing perspective, how does the principle apply?

Rather than plagiarising another marketer’s words, here’s what I read from Fabian Tan’s blog:

I concentrate like a lion on the 20% of tasks that bring in 80% of profits/results. I start every day by making a list of the ‘20% activities’ (the vital few) and the ‘80% activities’ (the trivial many), and then I decide how much time I’m going to spend on each of these tasks.

20% activities usually refer to important activities like a new project, product creation, your core marketing activities, joint ventures etc.

80% activities are more low value maintenance activities like checking your email, building a big social marketing list (though for some this will be a 20% activity, it depends on your business plan), chatting on IM etc.

This doesn’t mean you can’t spend anytime on Twitter or replying to emails. You can set up a time at the start of the day, in the middle of the day or at the end of the day for stuff like that. Typically, these are less important activities that shouldn’t take precedence over profitable activities like marketing, advertising and product creation. Those activities should have your undivided attention when you are working on them.

Focus on what matters! Right now, if you are spending more time on unprofitable activities, simply ‘flip it over’ and start spending more time on activities that will actually make some money, and you will almost immediately start making more profits.

You can see the rest of his comments by clicking here.

So, time for me to stop blogging, and get on with my product creation & marketing 🙂

Reblog this post [with Zemanta]

Back in October of last year I posted an article about Robert Kiyosaki, and his recommendations for surviving the global economic recession:

“He believes that this is actually a time more serious than just a recession: a global depression is on its way, and we’re all going to have to face some very stark choices. I know what I’m going to do. How about you?”

Well, here we all are, and this is only the beginning. Things are going to get tough. VERY tough. If you’re in paid employment at the moment and you haven’t thought of a Plan B, GET ONE. Your town, village, city, region, will be unrecognizable in five years or less. OK, that’s a shocker what I’ve just written I know.

But we can’t bury our heads any longer. The roller coaster ride has only just begun.

Watch Robert Kiyosaki & John Seiferth talk about what’s happening. It’s blunt and a harsh wake-up call. But we need to hear it.

If you’re not sure what they mean when they talk about the ‘right hand side’ of the graph, buy Robert Kiyosaki’s book, Rich Dad2: The CashFlow Quadrant.

Reblog this post [with Zemanta]