28 Mar

Social Media? How About Mobile Marketing?

I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.

The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.

You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.

If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.

Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.

So, then, what's all the fuss about QR codes?

Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).

And it had a QR code attached to the shop window.

So why would a place advertising Real Estate do that then?

Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.

So what does that mean for you, if you run a business?

Obviously, a big opportunity.

With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.

And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.

And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?

You have got those, right?


If not, maybe we should have a conversation, (or Tweet or text!).

I'll be detailing more ideas that you can steal from this site soon, so stay tuned!

Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.



1. http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

2. http://mghus.com/qr-code-survey-results

07 Dec

Social Media Marketing Machines Review

Click here to find out more about Social Media Marketing Machines 


Social Media Marketing Machines is Mike Koenigs’ latest offering for anyone online wanting to take advantage of the social media explosion that is currently taking place.

Over the last 4 years, Mike Koenigs has been helping:

  • Small businesses
  • Authors
  • Experts
  • Speakers
  • Coaches
  • Entrepreneurs

…to get noticed and get results online.

His line-up includes celebreties like:

  • Paula Abdul
  • Tony Robbins
  • David Bach
  • Dan Kennedy
  • Brian Tracey
  • Harvey MacKay
  • (and many more)

    One question which comes up almost incessantly from his clients is:

    "Do you know someone who can manage my Social Media & Video Marketing & DO IT FOR ME?"

    Mike’s speciality has been to AUTOMATE systems to help increase the efficiency with which his clients can make money using less time.

    And Social Media Marketing Machines represents the pinnacle of this achievement.

    According to Mike Koenigs, 46% of businesses don’t have a website or social media presence of any kind.

    Here are some more striking statistics:

    60% of businesses are planning on spending the same amount of money on advertisting as last year,

    and 1 in 4 plan to spend even more – on ONLINE MARKETING.


    With thousands of customers in over 70 countries, Traffic Geyser’s automated content and media distribution system and tools are being used by many to great effect.

    And Social Media Marketing Machines is designed to help people with any level of skill to generate income – either for their business, if they have one, or to help train up newbies to the point where they can earn a good supplemental income providing services for businesses.

    Between 2004 and 2010, the job opportunities in the USA for College graduates has dropped dramatically from 75% around 40%, and that figure is still declining rapidly.

    Social Media Marketing Machines represents a genuine opportunity for anyone – including unemployed or poorly paid graduates, to find a genuine source of income.

    Reason? The growth in Social Media Marketing opportunites during this same period has grown by 300%.

    This represents a real gap , a gap which Social Media Marketing Machines aims to plug, and not just for youngsters.

    Ex-corporate employees who have real skills can also benefit from the training programme too.

    Mike reveals the key secret in the presentation, that the real secret to making money through social media is through the follow-up, through the creation of your own TRIBE: regular, paying customers with whom you stay in touch through as many channels of communication as possible.

    That’s what will sustain your businesses, whilst others fail.

    Social media simply requires FOLLOW-UP, at least several times over.

    But here’s the problem:

    50% of people who *do* follow-up, quit after the first follow-up.

    Another 40% quit before the 5th contact.

    And nearly 3 out of 5 leads are never even followed up at all.

    But nearly 80% of sales happen on or after the 5th contact.

    The reason for this, is that many businesses are still stuck in the old paradigm of chasing new leads for immediate sales… but this is 6 to 7 times more expensive than following up with someone who knows you, or has bought from you already.

    According to Mike, last year, businesses that kept just 5% of their customers increased their profits by 95%.

    What if you could be part of the solution to small businesses that are struggling (and failing) to keep up with the incredible and rapid expansion of social media?

    Well, you can be. Mike Koenigs is currently releasing some videos showing you how it’s all done. Click on the image below to find out more.

    Click here to find out more about Social Media Marketing Machines


04 Oct

Welcome to the Mad Web Scientist!

Part 1


Part 2

Notes of Local Video Marketing Training Videos

  • As usual, it’s a very good idea to leave your preconceptions behind: video marketing allows for creativity in what you do, as I exemplify by the social media savvy ice cream van example.
  • You don’t need a significant budget; a flip camera of Kodak Zi8 will be more than adequate in terms of producing good quality films in daylight conditions
  • One of the keys to success in video marketing is the ability to integrate your videos with social media platforms like Faceboo, and syndicate your content to many different locations.
  • In order to maximize the chance of your video getting seen, make sure you take advantage of using keywords with postcodes in the title, as this will attract buyers.


Discover Little Known Web Video Secrets That Guarantee Maximum Market Share
Attract New Business With Web Video:

Sign up here: Free Web Video Marketing Webinar

01 Apr

Make The Goal of Your Business to Be Awesome

Chris Pearson is a great model of what business should be like: he is using his skills to help others. Not only that, but he is willing to put himself out there and let other people know what’s happening. You can read more about Chris at his Blog here.

What I love about the video about is what he says (5:30 onwards) about Twitter (& yes, I’m an avid Twitter user, so I’m not shooting down what it offers, by any means!):

“The bottom line is, if you keep getting capital to the tune of $200 million, it’s much harder to make that money back- it becomes more and more of a speculative thing where you’re hoping to get bought out by one of the few players with billions dollars. And that’s a bogus play. Why can’t your goal with your business be to..make your business awesome and not rely on a buyout down the road?  What’s so bad about that – I don’t know….

He pulls no punches with what he says next – but you’ll have to watch the rest of the video to find out! What I particularly like about his diatribe, is that I passionately believe in the same model of doing business: aim for just offering a solution to your clients that is simply the best that it can be. And don’t be afraid to put yourself out there to promote it, because it’s no use waiting for an angel investor to come along and discover your talent. You are the best person to do that.

So, a big round of applause to Mr Pearson for ‘doing the thing’.

By the way – in case you are wondering how I know about Chris, it’s because I buy his stuff. In particular, the Thesis framework theme that this website runs on. Thesis is incredibly flexible, and customizable compared to the bucket-load of themes I’ve used before, that I’m now using it exclusively on web development projects for local businesses. Click on the image below to take a peak at what Thesis can offer. And yes, that is an affiliate link.

Thesis: An Elegant & Customizable Theme Framework for WordPress. Once you've got Thesis, you won't want any other theme.

22 Mar

Dan Zarella & The Science of ReTweets

Dan Zarella from Hubspot recently presented a superb study he has completed on the Science of ReTweets, and how they can be usefully be applied in a marketing context. He gathered data from over 100,000,000 (yes, that really is 100 million!) tweets and found some interesting and startling patterns.

What follows is a pithy summary of his webinar – if you are busy, you can access his slides at the end of this article.

So, what is the Science of ReTweets, and why is it so important to know about it from a marketing perspective?

The simple answer is this: if you know how to maximize the reTweeting of your posts, then your message is far more likely to reach the widest possible audience. Dan is a marketer himself, however, and he shares more in the webinar about how you can take advantage of the knowledge he has gained to turn such a process into the raving fans your business needs as its lifeblood.

What follows  are some highlights from Dan’s webinar – but I highly recommend that you watch the webinar in full if you want to take things further, as I’m just giving you some of the cream of what Dan shared – and you should grab the milk as well, for a more complete “diet”.

I deliberately haven’t reproduced all 28 findings, as that wouldn’t be fair on Dan’s hard work, or HubSpot, who had to pay significantly to get this data.  Instead, you should watch the webinar, or at least look at the slides below.

Finally, when you’ve done that, I highly recommend that you download HubSpot’s free guide here: The Twitter for Business Marketing Kit. (That’s not an affiliate link by the way, though I really ought to become an affiliate, as they are a terrific company).

1) What is The Most ReTweeted Time?

3-7pm EST, with a peak at around 5pm EST.

2) Which is the most Re-Tweet Day?

Friday afternoons.

3) What is the Best Type of Content to ReTweet?


4) What is the Most Popular URL Shortner?


5) What are the 10 Most ReTweeted Words?

  1. you
  2. twitter
  3. please
  4. retweet
  5. post
  6. blog
  7. social
  8. free
  9. media
  10. help

(Dan produced data on the top 20 – you’ll have to flick through the slides below to see the rest!).

Top-Tips Summary of things you can do to encourage ReTweets

(you can read the original article here).

  • Run a contest If you have some sort of contest or incentive, you can help stimulate more retweets.
  • Use words like “Pls RT”, “Please RT” or “Please ReTweet” in your original tweet.
  • Tweet about Twitter Yes, this still works.
  • Include a Link. ReTweets contain links far more often than Tweets in general.
  • Create value, don’t chit chat.
  • Tweet headlines. Headline-type language seems to be ReTweeted more often.
  • Post in the afternoon.
  • Post on Fridays.
  • Dan Zarella’s webinar in slide format:

    15 Feb

    No Need to Preach to the Converted…


    The message of the above video is surely that with the advent of the MIT (Media Interwoven Trio) of Facebook, YouTube & Twitter (not fogetting the hundreds of socialbookmarking sites!!), there has never been a time in history when the people of the planet are so inextricably interconnected.

    Socialnomicsaff link, subtitled " How social media transforms the way we live and do business" contains a message that every business needs to get hold of in this time of economic uncertainty.

    If you run a business, and you don’t yet have a Facebook Fan page, Twitter account or YouTube channel, then you are missing out on a huge swathe of potential customers. You owe it to yourself to get online as soon as possible. Your savvy competitors might just get there before you otherwise.

    Don’t believe that this is scaremongering hype either. Comcast, (US-based) after all, has seen a massive rise in popularity since it decided to meet customers on Twitter.

    If you run an offline business, you should be there too.

    Time to get a move on!

    23 Jan

    / Quick Twitter Test…"

    1:25:52 PM: Quotes to Feed the Soul: 1. Get comfortable being uncomfortable

    1:26:14 PM: 2. If you want something different to happen, you have to do something different.

    1:26:29 PM: 3. When others slack off, you increase you game.

    1:26:47 PM: Blog update: / Quick Twitter Test…” http://tinyurl.com/ybq48gs

    1:26:58 PM: 4. Create your goals, then stay focused until you achieve them.

    1:27:18 PM: 5. Don’t just work alone, find others to share your vision.

    1:27:35 PM: 6. Find the biggest why that gets you out of bed every day.

    1:27:54 PM: 7. If you want to be *really* successful, double your rate of failure.

    1:28:38 PM: Check out http:/nowskip.to/365success for more quotes to feed your soul…

    13 Aug

    Internet Marketing 101: How to use Social Media

    If you’ve just started up in internet marketing, you might feel an adrenaline rush when you stumble across Twitter, or Facebook.

    The scenario goes something like this:

    “Hmmm, I could send loads of links to my offers using Twitter or Facebook. Hmmm, if I get 10,000 followers on Twitter in 90 days (or maybe 30) using an automated Twitter marketing software tool, then if only 0.1% of them buy my stuff, I’ll make loads of $$$$$”.

    OK, I admit, I’ve had that thought.

    But after a while, when you connect with others who are doing the same thing…the result is just lots of un-read Tweets (or worse, being banned from Twitter or Facebook).

    And nobody is really listening. To you. Or to each other.

    That’s not good for anyone.

    The whole point about social media is that it’s meant to be social..conversational.

    Does that mean that you shouldn’t send out scheduled comments at all?

    I’m not saying that. I am saying that you should interact with people. Get to know them. Talk to them via Facebook chat, or Skype, or even meet them in person if they live in the same town/city as you.

    Don’t just machine gun out endless affiliate links or opportunities.

    No-one’s listening.


    For more information about the correct way to use social media, Google:

    “Perry Belcher Social Media”.

    Perry is funny, forthright, one of the biggest laughs I’ve bumped into on the internet & he’s genuine, loud, humble and not afraid to admit his mistakes.

    Perry understands how social media should be used. And how it shouldn’t be used.