22 Nov

Offline Snatcher – How to Find & Grab Hot Offline Leads Using YouTube


So how can Offline Snatcher help Me?

Quick Answer: Because this is a method that really does help you find offline clients very easily.

See the next section below to find out more.

So, what's in Offline Snatcher, then? Tell me more!

Module 1: The Offline Snatcher Blueprint

– Learn this simple blueprint to finding the leads (works in UK, USA, Canada, Australia, Sweden & Spain) 

– Discover how you can prize out:

*The FRESHEST leads (these are the HOTTEST businesses)

*Leads with the fattest marketing budgets

*Businesses sorted via category

*Businesses sorted via Location

Module 2: Setting Up Your Freemium Service(s)

*Step by step instructions of suggested services to offer businesses

*Out-tasking strategies and recommendations

*Details of other services you can offer

Module 3: Closing The Deal

*Simple techniques you can use to increase the closing rate:

*The “Fight for the food” method

*The “S.M.S.” method (not mobile messaging !)

*The “Expert media” method

*The “Fight for the food” method

Module 4: Upsell Strategies

*What services to combine to increase your profit margin

*Simple ideas on the Sales Funnel

(great for beginners, but experienced markters will already be doing these)

*The ONE service you MUST be offering businesses right now (and it's not Fanpages, though I do talk about them too  )



Originally Posted by ShaneWilliams View Post

When you were generous enough to allow me a sneak peek into this, I was expecting it to have some content for sure, but nothing like this.

You have a great teaching style and make it super simple for anyone of any level to jump on this.

The mods are packed and I LOVE the summary section you provide below each video….makes for very easy access when you need to go back and review.

Thanks for all the relative links you provide, and especially your Closing The Deal and Upsell Strategiessections!

I'm not going to go into major detail because there's no reason to spill this method. It is wise investment for anyone involved in offline at all.

The proceeds are going to a much needed cause. You are a super guy for looking out for your fellow neighbors on this planet.

Way to go Dez….you hit a homer with this one


Originally Posted by DaveOffen View Post
You can tell who is genuinely working "in the trenches". If you take a look at some of Dez's posts in othersWSO's you will see that he ask searching questions of the product owners, and lots of little tips n tricks in other posts.

And, if you know someone is walking the walk, you can be sure that the strategies shared are tried and tested.

And these strategies are VERY cool. Not only are the leads Red Hot, but they'rereally FRESH too!

So couple the lead gen strategies with Dez's follow up training and you're on a sure fire winner.

Apparently this is Dez's first WSO… It's put together beautifully, like a seasoned pro.

Awesome job mate!

Originally Posted by defaultuser View Post
Hey Dez!

Wow. I have been bursting at the seams in excitement to talk about this course. We know by now that all great ideas are simple ones.

This idea is not just brilliant, but quite simple and to be honest, elegant.

And profit going to charity to boot?

Get on this, help the needy, use the information, and make some money.

Sounds like a great idea to me!

Originally Posted by John Trader View Post
Super-simple method for finding hot leads in offline business. I mean really simple, easy to implement and easy to follow through. That's the first video in module 1. If you're an experienced marketer, you could stop right there and be good to go — and have another very effective leads-gen method to add to your client-getting arsenal. But that's the course's *starting* point… The course is 4 complete modules

After you learn the basic Offline Snatcher Blueprint, Dez shares detailed strategies to less experienced marketers or simply marketers who want an over-the-shoulder view of someone who's already "doing it." How to avoid cold calling the business, how to approach, services to offer, outsourcing ideas… Some of this will be familiar but overall a very useful WSO. Information provided for US, UK, Australian and many other markets. 

*there was a slight glitch on the background audio for a couple of the videos but in a brief chat with Dez he noted that he was already aware of it and would be uploading the fix momentarily. (Fantastic customer service, BTW.)
If you're an offline marketer who wants to add more clients to your business, you will find useful strategies and practical hands-on steps to follow. His course is a recommend.

22 Sep

Super Easy Tube Traffic Review

Super Easy Tube Traffic is a great introduction on how to use YouTube to create content that is of value to others for the purposes of branding and promotion.

In Super Easy Tube Traffic, Zane Miller overviews every major step required to get going with YouTube, from keyword research, to channel optimization, right through to social bookmarking and even how best to use outsourcing.

I've been using YouTube as one of my lead generation strategies for over 2 years, but Zane shares some golden nuggets in this course which I know you will either not have heard of before, or you're not yet implementing with maximal effect.
Zane Miller really is an expert in YouTube – his nickname is the The YouTube Sherpa – and not without good cause, as he has built an entire business around creating great content and sharing it on the world's most popular video sharing site.

Great content which capture your audience has always been at the heart of what YouTube is about, and that's exactly where Zane is coming from. Rather than gaming the system, Zane shows you how to leverage YouTube to your best advantage, without coming across as spammy or false.

Super Easy Tube Traffic is a terrific introduction to YouTube and something that you will undoubtedly come back to again and again as your experience grows.
26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!


07 Apr

How are You Branding You? (Google Will Tell You)

I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this:

"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"

So how do you brand your business online?

The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.

Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.

How do you want your business or personal presence to be perceived by others?

Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.

In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.

I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.

Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.

Every business must now seriously consider how it wants to be known.

Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.

So how do you go about leveraging these online technologies?

Here are a few simple ways to leverage your existing content:

  • Use Ping.fm to join together your social media accounts
  • You can also use Pixelpipe to perform a similar function
  • Join up your Twitter, Facebook & LinkedIn accounts to cross post
  • Use SocialOomph to time the release of blog posts and Tweets
  • Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations

There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.

In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.

So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.

But you can't just sit by and hope. You've got to act. And now would be as good a time as any…

28 Mar

Social Media? How About Mobile Marketing?

I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.

The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.

You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.

If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.

Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.

So, then, what's all the fuss about QR codes?

Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).

And it had a QR code attached to the shop window.

So why would a place advertising Real Estate do that then?

Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.

So what does that mean for you, if you run a business?

Obviously, a big opportunity.

With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.

And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.

And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?

You have got those, right?


If not, maybe we should have a conversation, (or Tweet or text!).

I'll be detailing more ideas that you can steal from this site soon, so stay tuned!

Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.



1. http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

2. http://mghus.com/qr-code-survey-results

01 Jan

Welcome to the Mad Web Scientist!


The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.

So how was the idea really born?

For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?

But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!

For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.

And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.

So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).

And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.

It promises to be an exciting journey, and I look forward to travelling with you




07 Dec

Social Media Marketing Machines Review

Click here to find out more about Social Media Marketing Machines 


Social Media Marketing Machines is Mike Koenigs’ latest offering for anyone online wanting to take advantage of the social media explosion that is currently taking place.

Over the last 4 years, Mike Koenigs has been helping:

  • Small businesses
  • Authors
  • Experts
  • Speakers
  • Coaches
  • Entrepreneurs

…to get noticed and get results online.

His line-up includes celebreties like:

  • Paula Abdul
  • Tony Robbins
  • David Bach
  • Dan Kennedy
  • Brian Tracey
  • Harvey MacKay
  • (and many more)

    One question which comes up almost incessantly from his clients is:

    "Do you know someone who can manage my Social Media & Video Marketing & DO IT FOR ME?"

    Mike’s speciality has been to AUTOMATE systems to help increase the efficiency with which his clients can make money using less time.

    And Social Media Marketing Machines represents the pinnacle of this achievement.

    According to Mike Koenigs, 46% of businesses don’t have a website or social media presence of any kind.

    Here are some more striking statistics:

    60% of businesses are planning on spending the same amount of money on advertisting as last year,

    and 1 in 4 plan to spend even more – on ONLINE MARKETING.


    With thousands of customers in over 70 countries, Traffic Geyser’s automated content and media distribution system and tools are being used by many to great effect.

    And Social Media Marketing Machines is designed to help people with any level of skill to generate income – either for their business, if they have one, or to help train up newbies to the point where they can earn a good supplemental income providing services for businesses.

    Between 2004 and 2010, the job opportunities in the USA for College graduates has dropped dramatically from 75% around 40%, and that figure is still declining rapidly.

    Social Media Marketing Machines represents a genuine opportunity for anyone – including unemployed or poorly paid graduates, to find a genuine source of income.

    Reason? The growth in Social Media Marketing opportunites during this same period has grown by 300%.

    This represents a real gap , a gap which Social Media Marketing Machines aims to plug, and not just for youngsters.

    Ex-corporate employees who have real skills can also benefit from the training programme too.

    Mike reveals the key secret in the presentation, that the real secret to making money through social media is through the follow-up, through the creation of your own TRIBE: regular, paying customers with whom you stay in touch through as many channels of communication as possible.

    That’s what will sustain your businesses, whilst others fail.

    Social media simply requires FOLLOW-UP, at least several times over.

    But here’s the problem:

    50% of people who *do* follow-up, quit after the first follow-up.

    Another 40% quit before the 5th contact.

    And nearly 3 out of 5 leads are never even followed up at all.

    But nearly 80% of sales happen on or after the 5th contact.

    The reason for this, is that many businesses are still stuck in the old paradigm of chasing new leads for immediate sales… but this is 6 to 7 times more expensive than following up with someone who knows you, or has bought from you already.

    According to Mike, last year, businesses that kept just 5% of their customers increased their profits by 95%.

    What if you could be part of the solution to small businesses that are struggling (and failing) to keep up with the incredible and rapid expansion of social media?

    Well, you can be. Mike Koenigs is currently releasing some videos showing you how it’s all done. Click on the image below to find out more.

    Click here to find out more about Social Media Marketing Machines


02 Nov

Blekko Review: Intelligent Search For The Socially Connected World

I’ve just been playing around with a very cool new search engine called Blekko.

It’s currently in Beta, but it has a lot of very cool functionality that, although you can find within Google if you try looking hard enough, it’s very easy to use.

Namely, Blekko (rhymes with Gekko??!) allows you to create your own slashtags and save them.

Also, you can delete searches as spam…something that is appearing within Google, I agree.

But one thing that Blekko gives you very easily that Google doesn’t is a very accessible and comprehensive analytics functionality, so you can look at inbound links, compate websites’ SEO, and so on.

Now again, Google does offer this via its own Analytics engine, and I agree with you if you tell me that Google’s offering is more detailed and flexible, but you can’t do market research so quickly, and much of the analytics intelligence isn’t easily available to the end user in the way that it is with Blekko.

So from my perspective as a marketer, I’m pretty much sold out on Blekko being a terrific marketing tool that I can use to help me when I’m seeking to understand marketing.

Probably the best thing I like about Blekko, and it’s something that is touted quite strongly in the demo video on the company’s website, is that being able to actively search for just certain categories is a snitch with the new search engine.

Foe example, if I want information about the Nokia N900, I can specify:

n900 /tech – for technology information


n900 /shopping – if I want to buy one

(Actually, I’m only guessing about the shopping slashtag, but it’s pretty certain that it’s going to be an option!).

In case you haven’t watch the video above, do make sure you do, as it overviews much of what I’ve written here.

So is Blekko yet another example of a technological game-changer? I think so.

What say you (comment below!)


29 Oct

Welcome to the Mad Web Scientist!

YouTube’s First EVER Video: Me at the Zoo

Jawed Karim’s impressive geek skills also include being the main coder for Paypal’s real-time anti-fraud protection algorithms, so he’s a prety clever guy :) & he now runs Youniversity Ventures.

So what was it that has made Jared SO incredibly successful? Well, you might think that’s a bit of a daft question, as we all already KNOW that the answers is "YouTube!".

But that’s the power of hindsight. Prior to 2005, YouTube didn’t exist.

And then Jared had a killer idea, which led to what he calls a killer application:


 (this is taken from his October 2006 presentation here: http://www.youtube.com/user/jawed#p/u/3/nssfmTo7SZg )

Now, I would dare to go a little step further with this definition, and with my marketing hat on, say this:

A Killer Product or Service is one which is so desirable in its benefits to the end-user, that

it becomes the de facto tool or system that everybody leaps on without any hesitation,

because its real and perceived value is so obvious to all. 

Now, I’ve been riding the Web Waves for a couple of years now, and prior to that I was involved in some pretty geeky projects, so I reckon I know when I can spot such a killer application.

Last week, I came across one, after chatting to a new friend on Facebook. I was looking for a smarter alternative to Goto Webinars, that leveraged video as a core part of the offering, but also at an affordable price.

Well, rather than going into lots of details here (because this is about YouTube after all), I want you to find out yourself, by watching the video below.

If you are involved in any kind of marketing, and you recognise how leveraging video is key to being able to connect with clients and prospects,  then sign up to get instant access to the free 22 minute presentation.