Have You Got Six Appeal?

For anyone that’s been around for a while, you have almost certainly heard of the legendary rise of Gary Vaynerchuk. If not, just use Google.com or even better – search.twitter.com.

Gary definitely has what I call SIX APPEAL.

So, what is Six Appeal, and why would you want it?

Well, here it is in a nutshell:

Six Essential Qualities That Are Guaranteed to Get Others to Follow You And Buy Your Stuff.

So, what are these six essential qualities?

You know the first three:

  • Know you
  • Like you
  • Trust you

It’s almost become a mantra that personal branding mentors, network marketers and home business owners soothingly send themselves to sleep with every night, and wake up feeling refreshed in the morning.

Seriously a minute: we all know there is nothing new in the KLT formula above. It’s not new to the world of direct sales or marketing. It’s fundamental to the way societies hold together: everyone wants to be known, liked and trusted, and/or be part of a community which reflects and shares those values.

What about the other three keys to Six Appeal?

As usual, someone (OK, it was me) always likes to come up with a simple "It’s as easy as A,B,C" system to help you remember this sort of thing, so here it is:

People want to follow others who are:

  • Able
  • Bold
  • Clever

Now before you shoot me down here, let me qualify where I’m going:

Able – someone who has a high degree of skill or experience in a particular field, in other words an expert. Gary clearly knew a lot about wine when he launched his web-business. Score 1.

Bold – someone who is not afraid to take risks and try things others have never done before. http://tv.winelibrary.com was an unheard of and untried phenomenon before Gary got there. Score 2.

Clever – someone who is able to creatively put together ideas and thoughts to make something new, brilliant, or incredibly useful. Or some combination of all of those, or more. Score 3 Gary.

 

So, by my definition, Gary Vaynerchuk scores 6/6. So he DEFINITELY has Six Appeal.

Hey – but what if you don’t like him? Well, not everybody like his raw language. But that’s who he is. Raw. Uncut. Not afraid. Gary. Himself.

So, if you’re an aspiring entrepreneur who is trying to carve out a niche, gain a following, become a leader in your own right, take a leaf ouf of WineLibrary.tv ‘s founder.

Don’t just be liked, known and trusted. Add the other three ingredients to the mix, because when you have something of great value to others, you’ll have the A, B, C as well as the K, L, T.

Right, I’m off to study Hungarian basket weaving like nobody has ever done it before. <joke>.

 

Dez.

I’ve been actively doing Internet Marketing in several niches since January 2009, and more recently am in the planning stages of my own products and membership sites development. Depending on when you read this article and your views, that might be a short, or a relatively long time. As a teacher with 15 years experience, I strongly believe in passing on what I learn – apart from helping others, it also helps gel my own understanding (it’s the best way to learn many would suggest!).

 

I’ve found that the best time to begin teaching what I’ve learned is immediately after I’ve mastered it – the major advantage is that I can connect with my learners’ minds in a much more understanding way. So I’m much more likely to know what the struggles, pitfalls and stresses of my students are. In the ever-changing rules of what makes for effective and successful internet marketing, I’m able to pass on ideas that work today.

  • Over the next few months, I’m running a free, 7-part mini-course called Internet Marketing101 (IM101).
  • If you’re new to internet marketing, or you’re struggling to get to grips with some of the less straightforward aspects of running effective pay-per-click campaigns, then you should definitely consider doing this course.
  • Or, if you’re more experienced and you want to know more about how to do market research for your particular niche without having to spend huge amounts on specialized software tools, then IM101 has something to offer you too. Sign up below & be the first to get the inside scoop.

Yes Please! Send me details of how to get access to Internet Marketing101

In the mini-course, you’ll find out:

  • how to set up Google Adwords, Yahoo & Microsoft Paid Search
  • how to decide between using PPC & PPV
  • why long-tail Keyword research can save you thousands of dollars
  • how to set up an affiliate account
  • 18 ways you can tailor your advertising campaigns
  • what’s the best free resource you can use for generating long-tail keywords (hint: it’s not Google!)
  • about a simple trick to use Amazon to help pay for your Google Adwords campaigns (and I know no-one else is doing this!)
  • how to use Twitter, Facebook & Youtube properly (and find out how I nearly got it all horribly wrong!)
  • why you should invest more in your own personal development much more than in your technical skills
  • where to find the best outsourcing
  • My rolodex of key free & paid resources that I use in my internet marketing

The content will be delivered via email over a period of a few weeks as time allows – I’ve got a business to run!

But I want to make the mini-course something that you can tap into anytime, and it will contain video how-to’s and more, which will be your’s to download & keep/pass on to others as you see fit. The only thing you won’t be able to do is sell it to anyone else, as I’m making it free of charge.

Why am I willing to do this?

The simple answer is obvious to anyone who’s been around in the internet marketing world for a while: if you benefit/like from what I have to offer, you might be interested in my main business, or recommend me to your friends/business associates – and that’s what networking is all about 🙂

I could charge for the mini-course, but to be honest, I’d rather offer something for free, and get lots of feedback from my users, which is worth way more than a few thousand dollars. If the course is very successful, I might make into a paid course down the line.

Fill in the form below & I’ll email you the first session:

 

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 If you want to know more about the business I run, click on the image below & signup on the next page.

 

Click on the image below

 

Click here to find out more...

 

Avinash Kaushik, of “Web Analytics: An Hour a Day” fame, has recently produced an outstanding video for Google business around the hot topic of what internet marketers can do to enhance their Google rankings. Of course, what we don’t know is how Bing (Microsoft’s relatively new Search Engine) will fit into the advice given in the video…please do comment with your results.

Watch the video here:

Google Wonder Wheel

  • Google Wonder Wheel (GWW) provides a slick, graphical overview of how keywords link, along with relative search volume. If you’re used to trawling through long lists, GWW provides a refreshing and powerful alternative. A teriffic tool for keyword research and analysis.
  • If you want to know more about how to do market research for your particular niche without having to spend huge amounts on specialized software tools, I’ll be running a free, 7-part mini-course called Internet Marketing101 – soon. Sign up below & be the first to get the inside scoop.

Yes Please! Send me details of when Internet Marketing101 comes out!

In the mini-course, you’ll find out:

  • how to set up Google Adwords, Yahoo & Microsoft Paid Search
  • how to decide between using PPC & PPV
  • why long-tail Keyword research can save you thousands of dollars
  • how to set up an affiliate acount
  • 18 ways you can tailor your advertising campaigns
  • what’s the best free resource you can use for generating long-tail keywords (hint: it’s not Google!)
  • about a simple trick to use Amazon to help pay for your Google adwords campaigns (and I know no-one else is doing this!)
  • how to use twitter, facebook & youtube properly (and find out how I nearly got it all horribly wrong!)
  • why you should invest more in your own personal development much more than in your technical skills
  • where to find the best outsourcing
  • My rolodex of key free & paid resources that I use in my internet marketing

…I’ll be delivering the content over a period of a few months, as time allows – I’ve got a business to run!

But I want to make the mini-course something that you can tap into anytime, and it will contain video how-to’s and more, which will be your’s to download & keep/pass on to others as you see fit. The only thing you won’t be able to do is sell it to anyone else, as I’m making it free of charge.

Why am I willing to do this?

The simple answer is obvious to anyone who’s been around in the internet marketing world for a while: if you benefit/like from what I have to offer, you might just gossip about me to your friends – and that’s what networking is all about 🙂

I could charge for the mini-course, but to be honest, I’d rather offer something for free, and get lots of feedback from my users, which is worth way more than a few hundred dollars.

If the course is very successful, I might make into a paid course down the line.

Fill in the form below & I’ll email you the first session as soon as it’s done:

%CODE1%

Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.

Key Components to your website:

These all affect your quality score

  • Relevant, original content
  • Be easily navigable
  • Quick load time
  • Minimum pop-ups or pop-unders
  • Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend to use the visitor’s personal information

Google Quality Score

Google Quality Score

Adrank & Cost-per Click

Google determines your ad rank according to the Quality Score x your maximum bid; the higher the product of these two numbers, the better you ad rank and the higher up you’ll be in the paid advertising rankings.

Plus, you won’t have to pay so much to get in the number one slot. In fact, if your quality score goes up as a result of you tweaking your pages (as per the above checklist), then you could end up paying less for the number one slot compared to the person below you.

Cost per Click(2)

Your CPC = Your Competitor's Ad rank below you/Your QS

In other words, it really pays (literally!) to follow the Google adwords training on what makes a good quality score: When I first started Search Engine or PPC marketing, I was aware of the need to have a good quality score, but I didn’t really have enough experience or knowledge to know how to get my Quality Score higher, so I wasted lots of money.

If you’re starting out in Search Engine Marketing, Pay per click advertising, or affiliate marketing, John Reese’s new course is an ideal companion to the free stuff that Google provides – click the image below to find out more.

Build the ultimate moneymaking online business!
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Summary

Image representing Google as depicted in Crunc...
Image via CrunchBase
  • Google Wave is like your own customizable mashup of several different communications technologies.
  • Think of it as a combination of:
    • wiki+Facebook+IM+Twitter+Flickr+Live Blogging
  • It will MASSIVELY speed up the way we can network with other people, create collaborative work and share our lives
  • Google Wave is open source, which means its development will be super-quick and new twists & turns to what it is & becomes will be up to all of us.
  • Set to be released sometime in Summer 2009.
  • If you’re involved in any kind of web presence for your business or social networking, and you don’t get involved, you’ll kick yourself.
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