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The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.

Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.

Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.

Well, now it is.

Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.

These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.

The 136 page report is split into two distinct halves:

Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:

why sitting in a cafe all day long led to a real breakthrough in Jim's business
how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer

and much more, some of which is helter-skelter stuff.

Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.

In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get 82 leads in a single day.

The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.

Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.

The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.

I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.

For more information: visit my PPC Supremacy Reviewwebsite.

Dez Futak