I’ve just been on a leadership development teleseminar with Jay Kubassek, and during the call, he quoted the often-mentioned statement, attributed to Thomas Edison:

"Genius is 99% perspiration & 1% Inspiration".

Jay outlined the key difference between those who create sustainable success , and those who don’t. In other words, what is the missing 1% – the ‘X Factor’?

Jay has been working hard over the last 4 years to create an incredible community of entrepreneurs, which now includes members in over 190 countries around the globe. And it was only recently, he admits, that he really found that missing 1%, that intangible ingredient that lies behind his motivation to work so hard.

That missing 1%, the almost magic ingredient, is to be found only when you can answer the question to "What is your Why?, in other words, why do you do what you do…?

This goes deeper than cashflow, holidays or wealth, and is a fundamental question we each need to ask ourselves.

Watch me talk about this more, below:

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