I’ve been actively doing Internet Marketing in several niches since January 2009, and more recently am in the planning stages of my own products and membership sites development. Depending on when you read this article and your views, that might be a short, or a relatively long time. As a teacher with 15 years experience, I strongly believe in passing on what I learn – apart from helping others, it also helps gel my own understanding (it’s the best way to learn many would suggest!).

 

I’ve found that the best time to begin teaching what I’ve learned is immediately after I’ve mastered it – the major advantage is that I can connect with my learners’ minds in a much more understanding way. So I’m much more likely to know what the struggles, pitfalls and stresses of my students are. In the ever-changing rules of what makes for effective and successful internet marketing, I’m able to pass on ideas that work today.

  • Over the next few months, I’m running a free, 7-part mini-course called Internet Marketing101 (IM101).
  • If you’re new to internet marketing, or you’re struggling to get to grips with some of the less straightforward aspects of running effective pay-per-click campaigns, then you should definitely consider doing this course.
  • Or, if you’re more experienced and you want to know more about how to do market research for your particular niche without having to spend huge amounts on specialized software tools, then IM101 has something to offer you too. Sign up below & be the first to get the inside scoop.

Yes Please! Send me details of how to get access to Internet Marketing101

In the mini-course, you’ll find out:

  • how to set up Google Adwords, Yahoo & Microsoft Paid Search
  • how to decide between using PPC & PPV
  • why long-tail Keyword research can save you thousands of dollars
  • how to set up an affiliate account
  • 18 ways you can tailor your advertising campaigns
  • what’s the best free resource you can use for generating long-tail keywords (hint: it’s not Google!)
  • about a simple trick to use Amazon to help pay for your Google Adwords campaigns (and I know no-one else is doing this!)
  • how to use Twitter, Facebook & Youtube properly (and find out how I nearly got it all horribly wrong!)
  • why you should invest more in your own personal development much more than in your technical skills
  • where to find the best outsourcing
  • My rolodex of key free & paid resources that I use in my internet marketing

The content will be delivered via email over a period of a few weeks as time allows – I’ve got a business to run!

But I want to make the mini-course something that you can tap into anytime, and it will contain video how-to’s and more, which will be your’s to download & keep/pass on to others as you see fit. The only thing you won’t be able to do is sell it to anyone else, as I’m making it free of charge.

Why am I willing to do this?

The simple answer is obvious to anyone who’s been around in the internet marketing world for a while: if you benefit/like from what I have to offer, you might be interested in my main business, or recommend me to your friends/business associates – and that’s what networking is all about 🙂

I could charge for the mini-course, but to be honest, I’d rather offer something for free, and get lots of feedback from my users, which is worth way more than a few thousand dollars. If the course is very successful, I might make into a paid course down the line.

Fill in the form below & I’ll email you the first session:

 

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 If you want to know more about the business I run, click on the image below & signup on the next page.

 

Click on the image below

 

Click here to find out more...

 

***DISCLAIMER*** This is NOT legal advice.  I am not a laywer, and am not qualified to give legal advice. ALWAYS check what people write. The points below are a summary of Frank Kern’s Blog entry on the new FTC rules.

America’s Federal Trade Commission has, at long last made it very clear where Bloggers, Internet Sellers & Affiliates need to come clean with their tactics in inspiring people to part with their hard-earned dollars (or whatever currency is local to the country you’re in if you’re not reading this in the States).

In summary, as far as I can tell, the FTC is demanding that you don’t put any a-typical testimonials on your website, because it might suggest the idea that other people could get similar results.

If you do put any testimonials on your site that make claims, you have to be VERY clear what the TYPICAL AVERAGE results are. In all likelihood, you probably won’t know what those are, unless you make it a point to get results from your clients/customers.

This seems like a Catch-22 then.

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Well, no, it’s not. Here’s why:

Instead of quoting statistics/numbers (which people never believe anyway), the BEST testimonials are from satisfied clients/customers who really like your stuff &/or really like YOU, and are happy to say so via video/audio/text. They DON’T have to say ANYTHING about the monetary success they’ve achieved.

These ‘character’ testimonials are ALWAYS better anyway, as you can quickly tell if they’re genuine or not by the person’s body language & expressions/voicetone etc. Now, I’m not asking you to become an observational psychologist here…just use your common sense.

There’s obviously a whole heap more than I’m highlighting here, so PLEASE do visit the FTC or Frank Kern links above to dig deeper.

Oh yeah – I nearly forgot. Try to give great value to your customers and they’ll be happy to say nice things about you. It’s the hardest thing to be successful in, but at the end of the day, the only long term sure-fire way to running a great business, is to produce very happy and enthusiastic ambassadors for what you do. And that’s priceless if you get it right.

Dez.

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This might end up just being for a bit of fun, but I’m constantly on the lookout for smart ways to attract traffic, I admit!

I’m launching a new url shortening service over the next few days, and I’ll be interested to monitor how effective the advertising space will be at generating traffic/leads & also possible revenue.

I’ll keep shtum about the details just for now, for obvious reasons, but as soon as it’s out of beta, you’ll get a chance to test drive.

What could it offer than existing services like bit.ly don’t already provide?? Well, that’d be telling, but it will have a few bells & whistles some url shortners lack.

I have to be honest though: I’m more wanting to see whether or not it provides a useful traffic boost for my primary business .

More news soon.

Posted by Wordmobi

If you’d like to get an email whenever I write a new post, fill in your details below:

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What should you do to avoid the slide into poverty through forced redundancy?

How will you manage your debt when your income looks set to become uncertain?

These and many other questions are undoubtedly being asked by many people today across the United Kingdom, as the official figures released by the government  show how fragile and unstable our current economic model has become in the face of the global economic metropolis that we are now all part of.

The biggest question each one of us needs to answer is: what will I do to avoid the increasing likelihood of long term poverty, the likes of which we haven’t known since the 1940’s and 1950’s?

The only viable answer, as I’ve previously blogged, is to become financially independent through entrepreneurship. The illusion of a guaranteed job for life was shattered a long time ago, but now we are faced with the distinct possibility of there being no real jobs of any economic value for many of us.

What are you doing about this dilemma?

If you don’t have a plan B yet, get one now.

 

Educator, Entrepreneur & Astronomy Buff

Many thanks for dropping by. This Marketing Blog is for anyone looking for information about effective internet marketing, internet business skills development, and understanding how a turn-key internet marketing business can operate un-affected by the global economic instability we currently face.

If you’re a serious entrepreneur who wants to make a difference to their family or society around them, you’ve come to the right place.

If you’re just looking on how to make money with little or no effort, you’d best go back on the internet now and get duped by get-rich-quick Google Ads.

Yes, you can become financially independent, within 12-18 months if you really want to, but it won’t be without effort.

Having cleared that out of the way, I want to encourage you to do your due diligence, and research the options that are best for you.

This is a marketing blog, about internet marketing, about the business I run.

If, on the other hand, you want to find out what’s going on inside my head, click here.

Best regards,

Dez.

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If you’ve started out in a home-based business, chances are that you may have come across an ad on the internet, or perhaps you were prospected by a family member or friend.

So, you sign up to an MLM or Network Marketing opportunity. You go on some training which encourages you to call friends & family, make a list of people who might be intersted in the company or business that you’re involved with.

And so on.

Don’t get me wrong – these strategies do work. There are many people I know in the MLM industry where I live here in the UK who make it work very well.

The issue is: as a methodology for marketing, they only work for some people. What do I mean by this?

Well, many (myself included) started out with a Network Marketing company with the idea that there would be alot of interest amongst the people we know.

The main issue though, is that we weren’t necessarily given the understanding of the difference between marketing and advertising.

Even today, many MLM marketing strategies are much more advertising than marketing.

Let me explain the difference.

Advertising is a vehicle through which marketing operates. But effective marketing runs deeper than this.

Marketing is much more to do with connecting people with products at a deep, even subconscious level.

If you’ve read any books on this, you’ll understand what I mean.

If you’ve been involved in any kind of business, offline or online, you’ll know full well that people connect with products at a primarily emotional level.

Even though I know this, I still operate in this way. Except the difference now is that I’ve learned where my pause button is.

Ok, let’s get back on track: I’ve said that there is a difference between advertising & marketing, and that in many traditional MLM opportunities, there is no clear distinction between the two.

Even if there is, the training may well remain with the mechanics or processes of marketing. The needed emphasis of marketing principles – why people do what they do – is often lacking.

Any business though, needs to find its voice in the cacophony of possibilities that shout so loudly. This is one reason among many why so many businesses fail, and why so many network marketers give up.

Without an effective marketing strategy and on-going training that is built into a marketing framework, the average home business owner is doomed to failure.

If you want the best chances of success, you need to a turnkey marketing & training system that takes care of this huge barrier to entry for many would-be home business owners.

Here’s one that I’ve found that really works:

http://dezfutak.com/oneyearplan

Posted by Wordmobi

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Notes from a Business Trainee

These notes are transcripts and personal additions that I’ve added, taken from the daily Wake-up Conference calls.

I’ll be quick to admit that I’m on my own path to achieving these characteristics, and that I don’t consider myself to have mastered them all in my own life or business.

Integrity & Honesty

Do what you say your going to do by when you say you’re going to do it,

This isn’t easy.

We all struggle to attain this, but the more you can aim for this in what you do in your personal and professional life, the more people around you will trust you, and be willing to hear what you have to say.

Integrity is the onion-layer that should you find underneath honesty in your role as a leader, as a person in your own right. It’s not enough to be honest as such. There needs to be a consistency of character in who you are as person for people to really be able to trust you.

This requires humility – something I’ll talk about in a minute. But before I do, I want to talk about an internal characteristic which you might call one of the primary engines of living: having a purpose.

A Purpose-driven life

If you’re goal in life is just to become wealthy, you’ll find life at the top of that particular ladder very lonely.

If, on the other hand, you seek to find a purpose which serves the interests of those around you in some clearly defined way, you will be far more likely to gain a sense of fulfillment and satisfaction that comes from giving to others what they can’t get on their own.

What if you haven’t found a purpose?

If you’re in this position, you need to start thinking about this now. You won’t achieve greatness in your life by simply stumbling along. Having higher goals in life, that go beyond your material comfort, are what will help you to keep going. If you’re reading this page, you’re here because you want to know about successful leadership. It would be a good guess to suggest you might already be a leader in some way, then.

What I’m talking about here is the need to aim for a higher vision of life so that when internal struggles and external adversity comes your way, you will be able to creatively work through them and learn the lessons which fan into flame your ultimate goals.

If you don’t have any such goals, or purpose, you won’t stay the course.

More importantly, if you desire to inspire in others a sense of their own purpose, they will look to you without question. Leadership, then, depends not just on integrity but also your ability to gain a higher purpose for your own life and for those around you. Just think of leaders you know who have modelled this, and you’ll soon understand what I mean.

Humility

  • in team-work
  • in being honest with your mistakes: own your mistakes. Mistakes happen.

This has nothing to do with flaws in your character as such. In your pursuit of aiming for higher goals in life, you’ll not be able to do everything. You shouldn’t aim for this. You will make mistakes – this is part of life. Another perspective on what mistakes are is this:

A mistake is merely your attempt to do something you haven’t yet mastered.

People sometimes confuse a mistake with a character flaw, or weakness – but it’s obvious, in the light of the above definition that they aren’t the same. As soon as you’re able to distinguish between mistakes and character flaws, you’re heading in the right direction to becoming a true leader.

As you rise in leadership, your mistakes will become more transparent to you and others around you, so humility in the face of them is ever-more important.If you’re a leader and you think can impose the direction your team will go, you’re in for a painful ride. Openness to others is a key component of mutual trust and you can’t build trust if you’re not willing to listen to those around you.

It’s true that it’s humbling to admit to mistakes, but as soon as you do, those around you will trust you with theirs. More importantly, you’ll be able to help one another in those areas of life where you know you have weaknesses. This isn’t new: it’s one of the bases of any successful community or team.

Humility, then, is a strong foundation for commitment amongst your team, and your commitment to them.

Know how to express sincere appreciation for your team. Where would you be without them? The head is useless without the rest of the body. Honour the members of your team.

What has this got to do with humility? In essence, your acknowledgement of their role gives them significance, it elevates their contribution. If each person in your team is embraced in this way, you won’t need to ask them to play their part. As they see you serve, they’ll serve.

This servant leader-perspective is not new, but it’s the most powerful. There are many examples in history of great leaders who have modeled this to the nth degree.

If you’re based in the US, you might well bring to mind John Wooden, the UCLA championship basketball coach. Now reaching towards his centenary year (he was born in 1910), John Wooden’s inspirational leadership is the direct result of his own study and following of arguably the greatest leader of all time.

Although John Wooden has long since retired from basketball, his influence echoes powerfully on today, as many have struggled to emulate his outstanding model of leadership.

The most satisfying and enjoyable workplaces I’ve been in have all had leaders which have modeled these characteristics in their professional lives. If you want to leave a similar legacy in the way you lead, I highly recommend you aim for these characteristics in your own sphere of leadership, whether that’s in business, or wherever you have that role to play in life.

As a father and teacher by background, these are salutary lessons I know I’m still on the pathway to achieving, but with the help of others in my latest business adventure, I’m confident of being able to achieve them like never before.

If you’d like to find out more about what I’m up to, please click on the links below, in the resources section.

Resources

For more information about this new business, click here.

Aaron Parkinson & Jay Kubassek hosting their annual ’10 for 10′ conference in New York City.

What do you Hope to Achieve in Your Life?

Although the above video is all but a small snapshot of motivational training, the Carbon Copy Pro team enable the average business person to become a true entrepreneur. But more than that, they empower anyone who wants to, to find a bigger purpose in life.

It’s not that money isn’t useful – it’s more that it enables things to happen. Whilst this is an obvious point, it’s so often missed by wannabe business owners who are breaking free from an employee mindset. The initial almost euphoric rush associated with having more money than you know what to do with can soon be replaced with concerns that come with being wealthy. Unless you have a bigger purpose.

If you don’t have a bigger purpose – if your goal is merely to replace your employers income, or to have lots of money so you can show how good you are, the wealth will corrode your character, and diminish it.

That’s what Jay & Aaron are most concerned about in the people they are training. The last thing they want is a bunch of people who end up worse that they were before they had financial independence. Carbon Copy Pro is committed to helping people to become more than just financially independent.

They want to inspire people to become leaders who will shape the world for the better.

And it all starts with what inside our heads.

What are you wanting to do with what remains of your life? Do you have as yet unfulfilled goals? Do you have a practical method to fulfill them?

But more than that, are you ready to allow what’s inside your head to be changed? Because without that change, we remain stuck where we are.

If you want to see some things change around you, then maybe you can be part of the solution.

If you’re willing to do what it takes, find out more here.

But please don’t click if you don’t want to see change happen, or you’re just in it for the money. There’s already plenty of money. What the world needs is change-makers. People who are willing to have both eyes fixed on the bigger picture of life.

SUMMARY:

  • Running your own business can be a bit like becoming an explosives expert, especially in the realm of handling money.
  • You need the right training, skills and help to use the money wisely and powerfully.

My wife was chatting with me earlier on today about my business, and she came out with this statement, which has stuck with me ever since:

“Handling money is a bit like being able to handle dynamite. It’s a very powerful tool, but you need to use it wisely, so you can do things like quarrying for diamonds, or making amazing shapes in mountainsides. Otherwise you’ll get hurt.”

This is a very pithy summary of a long conversation we had together, which came on the back of a new business venture I’ve recently embarked upon. My wife is my personal & primary business coach – she often has profound insights which help me avoid driving off the side of a cliff at high speed (oblivious to the dangers I hasten to add – not because I’ve had enough!!).

In our personal and working lives, we all need something larger than ourselves – often times business owners will form mastermind groups, where new creative ideas can flow synergistically.

Wherever we’re at in our working or business life, we undoubtedly need human relationships as a more profound basis for meaning and fulfilment. But we also need expertise and training alongside those more personal needs.

If you want to handle dynamite, you’ll need advice and support, and on-going training.

To find out more about where I get mine, click here.