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What’s the catch?

There is no catch – but, you get a one-time offer to upgrade to a whole heap more, including autoresponder messages for more PLR products..and too much to say here.

Click Here to grab the free stuff whilst it lasts. I can’t imagine Gabor will keep this offer open for too long – even with the one-time offer upsell.

With various product launches coming thick & fast in recent times,you might be wondering how to go about launching your own product. Well, there are no hard and fast rules, but there are some patterns & techniques that are likely to be more successful than others, for sure.

Launching your own product isn’t just about being organised – there’s a massive element of marketing psychology that needs to be adhered to in order to maximise the chance of getting your product to rise above the noise of other voices constantly shouting for your customers’ attention.

An example of this, is the very honest email I got recently from Gauher Chaudhry, author of Pay Per Click Formula 2.0, in which he says:

When I launched Pay Per Click Formula 2.0 about 6 weeks ago, I
included a backend one-time offer during the selling process and
made an additional $150,000 in sales.

But I *really* wish that I had the LaunchTree course in my hand
before I launched because I believe I could have made an
additional $200,000 during my launch.

I must say, I’d just purchased PPC Classroom 2.0 at the time of Gauhe’s launch of his product, and I was genuinly struck by the difference between his marketing & Anik’s (author of PPC Classroom). I’m sure both products are equally brilliant, but I did feel at the time that Gauher had missed a trick or two.

Maybe he was just too busy to be able to go any further than he did – which takes us neatly on what to do to.

Here’s some tips I’ve found useful:

  • Effective promotion is about engaging the right people in the right place in the right way at the right time.
  • Plan as much of the product pre-launch phase in meticulous detail as you can, down to an estimate of how many people you want to have on your mailing list before you start the pre-launch (generally, a mailing list of no less than 5000 is desirable), how long you want the pre-launch phase to last, strategies for how you’ll generate traffic to your website, and so on.
  • Try to find effective ways of social proofing – in The Launch Tree pre-launch videos, for example, if you study them carefully, you’ll see all the classic social proofing (via interviews with Internet Marketing leaders like Frank Kern etc) which makes it a no-brainer to believe that the product will be top quality.
  • Always be thinking of AIDA – Attention, Interest, Desire, Action. I won’t say more here, but Googling AIDA will give you bucket loads more tips on how to achieve this with your product.
  • Don’t forget to try & realistically set a financial & time budget for the 4 phases of your product: pre-launch, launch, post-launch, and sustain phases

There’s obviously a lot more to it than I’ve sketched above, and at some point I’l be blogging on what methods I’ll have used when my first product reaches the market place 🙂

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If you’ve been marketing online for a while (or you’ve been working in MLM & been on some courses), you’ll almost certainly have come across the 80/20 rule, which goes along the lines of:

“80% of your productivity/sales/insert_here comes from 20% of your time/customers/insert_here”.

The Pareto principle, as it should be correctly called, is an observation first observed by the Italian economist of the same name:

80% of Italy’s wealth was owned by 20% of the population.

….since then, it’s almost become a way of life for many internet markets, business people, life coaching skills, you name it, everyone quotes it and aspires to it, in one form or another.

On the whole, there’s a lot to be said for the idea, and you can apply this pithy maxim to all sorts of new contexts in genuinly meaningful ways.

From an internet marketing perspective, how does the principle apply?

Rather than plagiarising another marketer’s words, here’s what I read from Fabian Tan’s blog:

I concentrate like a lion on the 20% of tasks that bring in 80% of profits/results. I start every day by making a list of the ‘20% activities’ (the vital few) and the ‘80% activities’ (the trivial many), and then I decide how much time I’m going to spend on each of these tasks.

20% activities usually refer to important activities like a new project, product creation, your core marketing activities, joint ventures etc.

80% activities are more low value maintenance activities like checking your email, building a big social marketing list (though for some this will be a 20% activity, it depends on your business plan), chatting on IM etc.

This doesn’t mean you can’t spend anytime on Twitter or replying to emails. You can set up a time at the start of the day, in the middle of the day or at the end of the day for stuff like that. Typically, these are less important activities that shouldn’t take precedence over profitable activities like marketing, advertising and product creation. Those activities should have your undivided attention when you are working on them.

Focus on what matters! Right now, if you are spending more time on unprofitable activities, simply ‘flip it over’ and start spending more time on activities that will actually make some money, and you will almost immediately start making more profits.

You can see the rest of his comments by clicking here.

So, time for me to stop blogging, and get on with my product creation & marketing 🙂

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Twitter, the new social media sensation of 2009, has, at the time of writing, gone down. Well, there is a website there – but presumaly it’s some marketers who are taking avantage of the twitter.com dns being off-air for a bit.

Instead of the nice curvy lines of the familiar twitter logo, I saw a bog-standard affiliate mash-up landing page (you know – the ones where you just get loads of links to affiliate offers, but no real content).

Funnily enough, just going back there now (10 mins later), the afiliate mash-up junk has gone, and now the page just hangs. That could be because it’s just off-air for a while…or, dare I suggest, the site might be being DOS/DDOS-ed?

I’d be surprised if that was the case, mind you, because Amazon S3 is very much the cloud computing virtual backplane for twitter….more likely they’ve just pulled it all offair whilst they make the scheduled BIG changes to the whole setup (presumably to implement the new business model etc).

Anyway, if you saw the affiliate mashup junk page, leave a comment below.

I’m just curious to know 🙂

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Back in October of last year I posted an article about Robert Kiyosaki, and his recommendations for surviving the global economic recession:

“He believes that this is actually a time more serious than just a recession: a global depression is on its way, and we’re all going to have to face some very stark choices. I know what I’m going to do. How about you?”

Well, here we all are, and this is only the beginning. Things are going to get tough. VERY tough. If you’re in paid employment at the moment and you haven’t thought of a Plan B, GET ONE. Your town, village, city, region, will be unrecognizable in five years or less. OK, that’s a shocker what I’ve just written I know.

But we can’t bury our heads any longer. The roller coaster ride has only just begun.

Watch Robert Kiyosaki & John Seiferth talk about what’s happening. It’s blunt and a harsh wake-up call. But we need to hear it.

If you’re not sure what they mean when they talk about the ‘right hand side’ of the graph, buy Robert Kiyosaki’s book, Rich Dad2: The CashFlow Quadrant.

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I’ve just joined in the comments on Pete Cashmore’s (aka @mashable ) site about Twitter Quitters – people who give up Twitter so soon after joining; here’s my comment to Simon:

simonth:Twitter is about sharing news. If you have no news to share or to find, you will find Twitter uninteresting. Unlike Myspace and Facebook, these has multiple features to cater to wide range of users.

me: Very well articulated Simon – I see Twitter very much as information/news-sharing service much more than a friendship platform & am happy with it being used in that manner on me as well as me interacting with others in that way.

simonth:Though the recent mass adoption of Twitter is encouraging, I will prefer to have a >quality group of users instead of high quantity of users. This news of high percentage >of quitters is good news.

me: Fair enough – but if you want to get a sense of what a large number of people are up to, or you want to reach a large number of people, Twitter is *way* easier to do that with than Facebook/MySpace etc, as it’s so *quick*…so I’m after volume on Twitter as much as possible & not so bothered with that on Facebook. After all, the number of things you can “do” on Facebook is massive, extending the depth of communication many many times, but the simplicity of Twitter is the most appealing thing for me.

Also, someone else on mashable’s blog mentioned how there might be a tendency of twitter users to start rather slowly – that’s certainly the case for me..I didn’t really get going with Twitter until November 2008…I know I’ve reached the point of no return now, as I see myself providing & gaining value from the service in so many ways.

I love being an early adopter where I can; the trouble is, it usually means more work.

Take today, for example: A student at my school wanted to interview me for the Leaver’s Year Book.

So, I had a great idea: why not record the interview, and then use some mp3 -> speech software to write the text rather than having to transcribe it.

In my Googling, I found this amazing service called SpinVox.

The idea is that you record your blog as speech via a phone number, and then SpinVox automatically changes it into text.

There’s obviously got to be a cost to this – and that’s perfectly reasonable, as it’s an amazing idea. Think of the possibilities for three-way phone calls, and so on.

How does it cope in practice?

Here’s my first result:

“Well this is the first lot entry. I’ve done via my mobile phone. I’m actually speaking it rather than writing it. Using an application called SpinVox. So let’s see how it does.”

It should’ve read:

“Well this is the first blog entry I’ve done via my mobile phone. I’m actually speaking it rather than writing it. Using an application called SpinVox. So let’s see how it does.”

HOW’S THAT?!!!!!

Bear in mind I was in a building with thick walls & the signal wasn’t brilliant (3 orange bars at best rather than green bars in terms of signal strength).

So, will I be using it to do blogs? You BET I will!

Give it a try & let me know how you get on.

PS: If anyone can get it to integrate with their (self-hosted) WordPress blog successfully, let me know, as I have some unresolved technical issues with the remote publishing backend that comes with WordPress (& I also tried some plugins which allow for remote blogging via email, but none worked 🙁 ).

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I’ve just read a great article entitled “I am going back to Windows“, in which Marius Adrian uses the title tongue-in-cheek to say what he really thinks about the whole topic.

I use both linux and windows for my business. There are one or two commercial apps that I’ve tried & tried to get working under linux, but they just won’t (despite using wine & lots of hacks) .

I prefer to use linux anyday for its stability virus-protection and fantastic range of free applications, but I need to use the commercial windows-only apps as they offer so much more functionality compared to some of the free or web-based tools that I also have that offer similar features.

So, I’m a Windows & Linux user. My 3 kids have been brought up on linux only at home, and they in no way suffer for it…they get to use Windows at school, and to be honest, the skills they get most from have nothing much to do with the OS, and much more to do with confidence in finding, using and creating information.

They love using the Freeware apps under linux, and much of the game packages they tend to use are web-based anyway. My elder son has played successfully with Blender, the Gimp, SuperTuxCart and much more besides.

I don’t think they’re missing out only having linux at home…having used both for over 15 years, I’d say linux offers much greater empowerment and responsibility to end users. It allows you to do more.

But there are some occassions where the commercial choice may be the only option…but it hasn’t been a choice my kids have had to make yet, and as more and more companies develop a service-based model for their profitability, perhaps the days of close-sourced software are diminishing. Maybe.

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