Whatever next? Pico Blogging????!

Twitter: Hi, I’m up nice & early this morning – time for a jog!

Flutter: Hi, nice morning jog

Pligor: HNMJ!

Pligor stands for Pico Blogging. There’s no ‘B’ because that would make it too long. I just made that up, in case you didn’t realize. HNSTLY!

By the way, I’ve come across a great Twitter tool, called, wait for it, Humming Bird Pro!! Sometimes reality is stranger than fiction. But anyway, HummingBird Pro looks like a great management tool to not only save you time, but it puts Twitter on marketing steroids.

I know alot of people really get irritated by others pitching them on Twitter – and it’s a fine balance to achieve, between being friendly & letting others know what you’re up to, and just talking at people. Whilst HummingBird Pro won’t make any difference in that respect, it does answer a call amongst many marketers to help them use Twitter to the best effect, without taking over your life (any Facebook addicts around?!).

Have a look at HummingBird Pro – and let me know if you end up using it.

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Aaron Greenspan recently commented on his local small claims court’s decision to award him the money he was owed by Google as a result of them suspending his Adsense account, for no given (and seemingly totally spurious) reason. The fact that Aaron won might be rather worrying for the search-engine giant. As Aaron describes so graphically in his own words:

“But it’s not fair!” Google’s paralegal protested. “What if everyone whose account was canceled sued Google?”

It’s a valid question. Yet until Google changes its policies to become more transparent, which might also reassure skeptics that AdWords and AdSense, which have oddly limited reporting capabilities, aren’t just two sides of the same ponzi scheme (for why else would one want to terminate legitimate accounts with high monthly liabilities when they’re supposed to be making money for Google on each click?)–I will give this answer:

Maybe everyone whose account was canceled, should.

WHHHEEEEEWW! Now that must be a worry for the King of Search! Let me know what *you* think??

As of 24 February 2009, Google has refined it’s policy regarding domain names within a single Adgroup. This will mean for example, that the following are OK:

  • adwords.google.com
  • www.google.com

But the following domains in the same Adgroup don’t comply with the  new policy:

  • www.google.com
  • www.google.info

So, if you (like I’ve been doing!) split-test your Ads with different domains to see how this affects your CTR (Click-Through-Rate), you’ll have to think of an alternative method. Probably the easiest thing to do would be to (as Google recommends), create different AdGroups with the different Top-level Domain, but using the same keywords & match-types.

I guess this is going to be a hassle for some, but if you’re using something like SpeedPPC, you should be able to make the adjustment very rapidly.  I’ve only been using the software for a couple of weeks in the PPC campaigns I’m cranking out, but it makes a massive difference to how quickly you can get a test campaign up & running, no matter what Google decides to throw at us!  I’ll be reviewing SpeedPPC in due course, but just to say for now – it’s well worth the investment in terms of the time it saves & the efficiency with which you can create targeted campaigns, and that’s just scratching the surface of what it can do for your PPC marketing. Click here for more info about SpeedPPC.

Author: Robert Kiyosaki

Summary

  • A detailed overview of the 4 main ways to generate cashflow, with a lovely generous lemon twist of the necessary psychological character strengths, skills and personality profiling garnished throughout this excellent introduction to taking financial responsibility.

Comments

Robert Kiyosaki continues in this successful theme (his best-seller Rich Dad, Poor Dad is a must-read for anyone new to the business world) on how to gain financial freedom.

This is a terrific overview of the four main ways to generate cashflow – but in fact, it’s been a seminal book for me personally in the sense that some of the things he (so aptly described by his not-so-ghost writer Sharon Lechter) writes about have really switched the light on in some up-to-now darkened corners of my mind.

The Four Types of Cashflow Generation

Specifically, Robert shows what skills and mental attitudes are needed to move from one type of generating cashfow to another. He overviews the four main areas (as taught by his rich dad) as:

  • Employee (E)
  • Self-emplyoyed (S)
  • Business owner (B)
  • Investor (I)

In his opinion, he believes that the vast majority of employees never make the transition into being finiancially responsible, remaining trapped in a continuous cycle of pay -> spend -> debt.

Seven Steps to Financial Freedom

The ways he outlines on breaking out from this debt trap are tremendously useful for anyone who hasn’t yet got the luxery of being able to chop up their credit cards. He primarily focusses on the practical steps needed to fast-track your life into financial freedom. Specifically:

  1. Mind your own business
  2. Take control of your cashflow
  3. Know the difference between risk and risky
  4. Decide which of 3 kinds of investor you want to be – (i)Those who seek problems, (ii)Those who seek answers, or (iii)Those who don’t know what to do & they hire others to help
  5. Seek mentors
  6. Make disappointment your strength
  7. The power of faith – ie believe that you can change things, if you believe in yourself.

Other themes discussed

Robert Kiyosaki details the three main types of businesses & the differences between them. He strongly differentiates between the self-employed sole-traders (sometimes known as small business owners) & true business owners in this major regard: If a sole-trader leaves the business alone for 6 months, it will collapse, but if the same person lets a real business run on its own, it will carry on without his/her direct intervention.

This is the important concept of building business systems – ie self-sustaining organisms in which people (who are employees) work for the system you’ve set up. He also calls this a pipeline – I won’t say why (read the book!) – but it’s an analogy he returns to throughout the book, and a theme in which I’m increasingly wanting to plan into realisation myself.

Network Marketing – an ideal transition mechanism

Of the three business types, Robert maintains that the one which most easily enables the transition from S -> B casfhlow generation is Network Marketing.(or “NM”).

Needless to say, this was music to my ears, as someone who has recently started out in NM. But before you decide that the book has nothing to add to your knowledge – remember this: Robert talks as much about Mindset as he does Methodoloy, so by reading the book you are faced with the opportunity to gain a whole new set of attitudes essential for business survival & growth.

You can tell that I highly recommend this book – so why don’t you try it out for yourselt too – if you’re ihe UK, click on the Amazon link above & make this small investment towards your future success.