I’ve just read a great article entitled “I am going back to Windows“, in which Marius Adrian uses the title tongue-in-cheek to say what he really thinks about the whole topic.

I use both linux and windows for my business. There are one or two commercial apps that I’ve tried & tried to get working under linux, but they just won’t (despite using wine & lots of hacks) .

I prefer to use linux anyday for its stability virus-protection and fantastic range of free applications, but I need to use the commercial windows-only apps as they offer so much more functionality compared to some of the free or web-based tools that I also have that offer similar features.

So, I’m a Windows & Linux user. My 3 kids have been brought up on linux only at home, and they in no way suffer for it…they get to use Windows at school, and to be honest, the skills they get most from have nothing much to do with the OS, and much more to do with confidence in finding, using and creating information.

They love using the Freeware apps under linux, and much of the game packages they tend to use are web-based anyway. My elder son has played successfully with Blender, the Gimp, SuperTuxCart and much more besides.

I don’t think they’re missing out only having linux at home…having used both for over 15 years, I’d say linux offers much greater empowerment and responsibility to end users. It allows you to do more.

But there are some occassions where the commercial choice may be the only option…but it hasn’t been a choice my kids have had to make yet, and as more and more companies develop a service-based model for their profitability, perhaps the days of close-sourced software are diminishing. Maybe.

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Whatever next? Pico Blogging????!

Twitter: Hi, I’m up nice & early this morning – time for a jog!

Flutter: Hi, nice morning jog

Pligor: HNMJ!

Pligor stands for Pico Blogging. There’s no ‘B’ because that would make it too long. I just made that up, in case you didn’t realize. HNSTLY!

By the way, I’ve come across a great Twitter tool, called, wait for it, Humming Bird Pro!! Sometimes reality is stranger than fiction. But anyway, HummingBird Pro looks like a great management tool to not only save you time, but it puts Twitter on marketing steroids.

I know alot of people really get irritated by others pitching them on Twitter – and it’s a fine balance to achieve, between being friendly & letting others know what you’re up to, and just talking at people. Whilst HummingBird Pro won’t make any difference in that respect, it does answer a call amongst many marketers to help them use Twitter to the best effect, without taking over your life (any Facebook addicts around?!).

Have a look at HummingBird Pro – and let me know if you end up using it.

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Aaron Greenspan recently commented on his local small claims court’s decision to award him the money he was owed by Google as a result of them suspending his Adsense account, for no given (and seemingly totally spurious) reason. The fact that Aaron won might be rather worrying for the search-engine giant. As Aaron describes so graphically in his own words:

“But it’s not fair!” Google’s paralegal protested. “What if everyone whose account was canceled sued Google?”

It’s a valid question. Yet until Google changes its policies to become more transparent, which might also reassure skeptics that AdWords and AdSense, which have oddly limited reporting capabilities, aren’t just two sides of the same ponzi scheme (for why else would one want to terminate legitimate accounts with high monthly liabilities when they’re supposed to be making money for Google on each click?)–I will give this answer:

Maybe everyone whose account was canceled, should.

WHHHEEEEEWW! Now that must be a worry for the King of Search! Let me know what *you* think??

As of 24 February 2009, Google has refined it’s policy regarding domain names within a single Adgroup. This will mean for example, that the following are OK:

  • adwords.google.com
  • www.google.com

But the following domains in the same Adgroup don’t comply with the  new policy:

  • www.google.com
  • www.google.info

So, if you (like I’ve been doing!) split-test your Ads with different domains to see how this affects your CTR (Click-Through-Rate), you’ll have to think of an alternative method. Probably the easiest thing to do would be to (as Google recommends), create different AdGroups with the different Top-level Domain, but using the same keywords & match-types.

I guess this is going to be a hassle for some, but if you’re using something like SpeedPPC, you should be able to make the adjustment very rapidly.  I’ve only been using the software for a couple of weeks in the PPC campaigns I’m cranking out, but it makes a massive difference to how quickly you can get a test campaign up & running, no matter what Google decides to throw at us!  I’ll be reviewing SpeedPPC in due course, but just to say for now – it’s well worth the investment in terms of the time it saves & the efficiency with which you can create targeted campaigns, and that’s just scratching the surface of what it can do for your PPC marketing. Click here for more info about SpeedPPC.