Welcome to the Mad Web Scientist!

My notes on "Auto Mass Traffic Rant – Don’t Buy This Garbage" video:

  • Maybe Ryan Deiss missed this one (I’m wondering if he employs someone to research & run promotions or something..), but the reviewer above slates AutoMass Traffic pretty thoroughly
  • The product seems unfinished, and has 5 upsells, which is where most of the affiliates’ money will be made (not on the front-end $37 product)
  • If you have a mailing list, be very, very careful what you promote – review the sales copy properly before you bash your list. REMEMBER: the relationship you have with your list, and the value that you give them, will largely reflect how much income you can expect to gain, so it’s paramount that you maintain your integrity and respect the people who’ve volunteered their contact details to you (this is a challenge for all internet marketers, including myself)
  • If the sales copy seems hypey, or the numbers don’t seem to add up, then it’s probably best to avoid buying
  • Any REAL online business will require capital outlay, time, consistent and focused effort. You won’t get money pouring into your wallet simply by "configuring, activating and then clicking on your mouse button".

So, what’s the difference between good copywriting, hype and downright lies?

 

Good sales copy inspires,

But hype churns your stomach.

Good sales copy motivates,

But hype only arouses suspicion.

Good sales copy brings clarity of decision,

But hype only brings derision.

And what about downright lies?

They create apathy and anger,

And only the lawyers get rich.

(The last bit isn’t meant to slate lawyers by the way – they are a necessity…I’m just pointing out that in the online world, they are ultimately the only group who stand to gain out of the shenanigans that threatens to shut down the genuine incredible opportunities that are currently available).

 

Welcome to the Mad Web Scientist!

 Mike Maloney’s visit to the Annual International Banking Forum proved to be a real eye-opener. 

His informal meeting with Moscow-based gold dealer Ivan Zhiznevskiy shows thst something is a-miss with one of the Russian mints that produce gold coins. 

The video above shows the presence of flaws and blemishes on the surface of several gold coins produced by the St Petersburg mint, and even more striking is the bank’s response (where the dealer bought the coins):

"You must keep the coins in a protective atmosphere, otherwise they will corrode".

Now, since when did gold start to corrode?

And more than that, since when did gold coins start to change colour.

Unless of course, they’re not pure gold.

But that sort of thing only happens in times of great economic stress, so, no problem, right?

Obviously you get my point.

Whilst other banks might not be so blatant about the fraud that is endemic in the world economies, you will no doubt be aware that we are living in a time of unprecedented wealth transfer.

It’s time to get educated and act: before long, the average middle-income earner will no longer exist. Pure gold or not pure gold. 

 

Carbon Copy PRO was formed in 2007 by Jay Kubassek and Aaron Parkinson and has matured into a premier  online educational system that has members  in 195 countries and over 40+ languages.

CCP has empowered over ten thousand business owners since its original inception.

But what does CCPRO do, and why is it so unique?

In short, CCPRO combines the following in a single, integrated system:

  • Cutting-edge training
  • Live bi-annual events
  • Leadership development
  • On-going entoring
  • Branding services 
  • In-house Wiki.
  • A back-end virtual office
  • A call center
  • Affiliate scheme,
  • Web-based tools
  • In-house outsourcing
  • Sales & marketing training
  • Internet Law & legal services
  • And much more…

…all for a very cost-effective monthly membership.
 

To find out more about this timely online marketing community, fill in the form opposite, or visit Premier Marketing Training now.

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Disclaimer: This is NOT an official CarbonCopyPRO marketing website and the opinions and views expressed on this website are the website owner’s ONLY. CarbonCopyPRO has not verified any of the information supplied on this page and takes no responsibility for this website.

 

Summary of Video

  • We all exist in tribes; it’s part of being a human being
  • A tribe consists of a group of people 20-100 in size, where there is a common culture
  • The culture (or worldview/paradigm) determines how the world occurs to that tribe, with subsequent actions congruent with the tribe’s values
  • There are 5 levels of tribe:
    • Stage 5: Life is great & we can change the world (~2% of tribes)
    • Stage 4: We are great (~22% of tribes)
    • Stage 3: I am great, (and you’re not) (~48% of tribes)
    • Stage 2: My life sucks (~25% of tribes)
    • Stage 1: Life sucks (adversarial gangs) (~2% of tribes)

Stage 5 tribes change the world (eg Truth & Reconciliation Committee)

Stage 4 tribes can do great things, because they recognize the value of each other’s contributions & want to collaborate

Stage 3 tribes are individualistic, each member wanting to fulfill their own, individualisitc goals, resulting in internal political backbiting and lack of real progress

Stage 2 tribes are "dumbed down" by their perception of the world that it’s drab, dull and nothing much good can happen.

Stage 1 tribes exist in gangs and prisons. To move someone forward, into stage 2 (yes, you have to move them just one stage forward at a time), there must be a grafting in to a new tribe, as in Stage 1, the challenge to move the whole tribe forward to Stage 2 as an entity, is probably beyond most (though not impossible).

How Tribal Leadership Can Move Towards Stage 5

Tribes can only hear one level above & below where they are. Leaders’ roles within a tribe are to nudge people to one level above where they are now, but they must use the language of the level where the tribal member is at the moment, and help them reframe the way they see the world through a process of change.

True tribal leaders create "triadic relationships" – they extend the reach of their tribes, introducing new tribes to one another, connecting different people together with the belief that when tribal interconnectivity occurs, the world begins to really change.

What kind of impact does your tribe make on the world? Can you begin to change the culture of your tribe? If you aren’t in a position of leadership yet, you can bring the understanding of tribes to your team (aka tribal!) leader; perhaps share this areticle with them, and point them to David Logan’s website: Culture Sync, where you can find free resources and tools to help move your tribe forward. [Membership signup required, but it’s free -and that’s not an affiliate link, in case you were wondering!]

See also:

Summary of video

  • Incentivization only improves performance for simple tasks that have a simple series of procedures to reach the desired outcome.
  • Many of these procedures are increasingly being performed by computers
  • For high-level activities,

    when the outcome is incentivized.

  • Therefore, for businesses (in fact, any institution where there are people working on complex, high-level tasks) performing complex skills and working on creative solutions to challenges, another model is needed, otherwise the business suffers.
  • Cutting edge companies who realise this are now working on more effective ways to enhance performance, which enhance the following core outcomes:
    • Autonomy
    • Mastery
    • Purpose
  • Autonomy
  • is enhanced through creative time-out (eg, Google engineers are allowed 20% of their work-time for working on their own projects, which have produced Google News, Gmail, & Orchid, to name but a few)

So Where Does This Leave Performance-related Pay

In my view: On the scrap heap. Incentivization doesn’t work for the complex decisions and high-level thinking that are now the norm not the exception, for the majority of the workforce in any organisation.

For this large majority, performance-related pay harms the desired-outcome of enhanced productivity.

So why is still the default position for many businesses? Perhaps the answer is because in those organisations, they haven’t heard or realised that the "default" paradigm (expressed or just assumed) doesn’t work any more.

So why does this ‘default’ position exist at all?

At heart, every business, every organisation, every individual, has within them, a belief about how things are, whether or not they have been articulated.

In my next post, I’ll unpack more of why this is the case, and, if you don’t like the way things are, what you can do to change this "default future".

 

Picture this: you’re cooking some food, listening to your favourite music radio station, when suddenly your serene (or maybe excited!) state of mind is interrupted by the jingle of your latest pet-hate and cheesy ad from some local company trying to corner the competitive carpet market. 

How do you feel now? 

Annoyed. Angry, even. 

Or, if you’re the take-action type, you’ll re-tune somewhere else until the yukky ads have gone away. 

That is, unless the new radio station is also mid-way through it’s 5-15 minute session of disruptive, annoying and irrelevant ads. 

Someday someone is going to create some kind of software which automatically scans for new radio stations when the ads appear. 

But that will probably be made illegal. 

Or, we’ll have the increasingly familiar scenario of a premium version of your favourite TV channel or radio station which is ad-free. 

Now that presents an interesting question: 

If people are willing to pay money to have ad-free content, why hasn’t the penny dropped for business owners? 

In other words: 

Why do businesses still pay for disruptive, non-targetted and annoying ads with a conversion ratio of no better than 0.1%?? 

That’s an aweful lot of money going into someone else’s bank account… 

Maybe one reason is that businesses think that they have to demonstate that they’re a big player now, by splashing out $20k+ on some magazine or radio ads, so that people start thinking they’re worth listening to. 

But that’s a dangerous game to play in an uncertain economy. 

So what’s the alternative to Interruptive Advertising?

The answer is on your lips I’ll bet: 

Social media. Viral video. Blogging, etc. 

Now, I’m going to focus on viral video. 

I’m not saying that the others aren’t important. Far from it. In fact, you might be getting this content through Facebook, Twitter, a blog post somewhere, or by the time it reaches you, it might even be a video or podcast. 

But if I had to pick between all the so-called Web 2.0 (or is it Web 3.0 by now 🙂 ) properties, I would choose video every time. 

Why so? 

The simple answer is this: out of all the different ways of communicating remotely, video is the only one which stands the best chance of really engaging the with viewer in a cross-sensory manner. 

The day someone invents real-time smell production out of your TV, computer or mobile phone screen is the day I’ll be proved wrong. 

Did you know that around 30% of all your brain function is given over to visual processing? 

That’s a huge amount. And I haven’t added in audio yet, either. 

So video, done in the right way, has the best chance of engaging the viewer with an experience that will produce a lasting and potentially very positive effect. 

Ok, you might be saying, everybody knows that already. It’s obvious. 

That’s why the title has the word VIRAL in it. 

Viral videos are, by definition, almost unstoppable. I say almost, because eventually, if you have a viral video, it might get overrun by someone else’s in the same niche. 

But I’m getting ahead of myself. 

What exactly do I mean by viral video?


As I’ve already said, viral videos are almost unstoppable, and they contain some, or all, of the following 7 features: 

7 key ingredients of Viral Videos

  • Compelling/Emotive 
  • Incredible/Unbelievable 
  • On the edge 
  • Funny 
  • Contemporary 
  • Disturbing 
  • Memorable 

..in essence, viral videos tell a story that is disruptive in nature. 

They put a new twist in the viewer’s mind by either exposing the shortcomings of their existing pre-suppositions about what should happen next. 

And in so doing, they become memorable, and compelling enough so that the viewer just *has* to pass it on to someone else… 

But, you might argue, if viral videos are disruptive, surely then they’re just the same as the annoyingly interruptive ads we all hate? 

Nope. Reason? 

The answer to why viral videos are not annoying, is this: the way they spread isn’t by broadcasting them one-to-many, like traditional advertising does. 

Instead, the content is shared in a many-to-many manner. 

That’s why, if your video is a good one, it will be unstoppable, because you’ve given up the right to control the distribution. 

Ok then, so if viral videos are so powerful, why don’t businesses use them all the time, instead of relying on traditional and expensive advertising methods. 

Well, the truth is, is that making a video go viral is not a guaranteed given. 

But…. 

It’s much,much easier to make a video go viral than it used to be. 

The main reason is that the internet is so much more interconnected today than it was 10 or even 5 years ago. 

Since YouTube, Facebook & Twitter came centre-stage as the de-facto trio of social media services, there has been an incredible explosion of new social networks, micro-blogging platforms, video sharing sites, and media distribution services that, in their totality, are completely revolutionizing the way we communicate, shop, make decisions and form relationships. 

This interconnectivity, whilst overwhelming and scary for some, presents the human race with the most amazing opportunity that’s ever been available in our entire history. 

But now I’m running ahead of myself. 

I’m looking at the role of viral video as a method of connecting businesses with potential customers. But of course, I’m happy to admit that this is only (and perhaps thankfully) a tiny segment of the whole picture as far as viral video is concerned. 

Let me finish this exploration by giving you my top strategies for creating viral video. 

(By the way, before I go any further. Let me make it clear that I’m not a viral video guru, just someone who is learning the craft and sharing my observations plus the experiences of others). 

 

Top Tips For Creating Viral Videos

– Research high volume trending topics and brainstorm how you might segue into a popular trending ‘meme’ 

– Use the same tags that other high-view videos have used 

– Brainstorm ideas for videos which combine factors such as humour, unexpected twists, and shocking juxtaposition of ideas 

– Use distribution tools such as Traffic Geyser to spread your video across many syndication sites 

– Combine eye-grabbing headlines with strong mid-point images (the mid-point of your video is the default image that YouTube and other syndication sites will display as the ‘still’ for the video) 

– Employ white-hat SEO techniques such as video RSS feed mashups, pinging and embedding your video on relevant high-traffic blogs, forums and article sites (some do allow video embedding). 

Want to chat more about Viral Video and how to use it in your business? Come and join me on the Viral Video Marketing Facebook group now.

 

 

Before I tell you the answer to this question, a story:

For about a week, my wireless access at home has been behaving very strangely. I normally browse the web via wireless when at home – it’s just way quicker: videos load faster, workflow is better, I don’t have to think about monthly 3G data caps…you know all the usual reasons.

Anyway, for as long as I can remember, my wireless connection has been fine. Then about a week ago, I got a new mobile phone, and could I connect to the web via my wireless route? Nope.

So I tried my old phone. Same problem.

Since then, I’ve tried everything. (Well, nearly everything 🙂 ).

I fiddled with the settings on my router. I repositioned the router’s aerial. I’ll spare you the rest of the details, as it’s all way too nerdy for this post (& we’ve both got better things to do with our lives after all).

And then, tonight, I got it working.

It was a simple solution: a newly-installed wireless TV repeater I’d set up around the house was having a fight with my wireless router. And the router was losing.

So how did I figure it all out, and why didn’t I give up?

Second answer first: I didn’t give up, because I’d seen it working before (this is the second-most important lesson of this blog post).

And finally, then, how did I figure it?

Simple: I tested everything. And that’s the same most overlooked thing that it’s so easy not to bother with in marketing.

Online marketing isn’t successful so much because of great design, buzz, traffic or brand. Though, all these things are required.

The bottom line is, are you testing what you are doing?

I know, it’s not glamorous. Tell me about it.

Staring at numbers, looking at traffic going from one part of your sales funnel to another…these, and more, aren’t exactly the sexist things to be focusing on in your marketing.

But if you do focus on getting this bit right, then you can move way ahead of the competition.

Remember, as Avinash Kaushik says (read "Web Analytics, an Hour a Day"), so aptly says to the PR/advertising execs:

"Your opinion doesn’t matter. What the data says does." (my paraphrase).

So there you go.

Always Be Closing?

Yes.

But also:

Always Be Testing.

>>If you want to find out how to take your online marketing to the next level click on this link: Free Marketing Lessons now.

You can get 3 FREE copies of Mike Filsaime’s MDC Monthly.

Best Internet Marketing Newsletter Click Here

Mike Filsaime is using a new way to spread the word.

He is not asking for any tell a friend of even an OPT-IN

He is experimenting with a new type of Social Viral Marketing that appears to get him backlinks to his site just for sharing the word.

Best Internet Marketing Newsletter Click Here

This seems to be the truest form of Viral marketing I have seen yet. It uses social media and blogs to get the "news" out about something rather than Tell-A-Friends etc.

But the main thing I want to share with you is that you can get 3 Kick-Butt copies of his latest newsletter and you don’t have to pay $89.00 to get it.

Just click the link below and it is yours Free!

Best Internet Marketing Newsletter Click Here

P.S. – Even if you THINK you are not interested in his newsletters (Which are pretty good from what I see) I suggest you give it a shot for 2 reasons. 1- You may be surprised at the quality. And 2- Wait until you see how he is trying this new viral marketing.

 

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Swimming With The Sharks

Swimming with the Sharks – Part 1

Swimming with the Sharks – Part 2

Jonathan Miller is not only smart, he’s also an entrepreneur who has incredible belief and certainty that what he’s got is worth at least $1million.

Now, this is despite the derision he receives from already-made-it millionaires (and billionaires for that matter).

What else can we say about him?

  • He’s smart – he has a background in Venture Capitalist deals, and he’s not going to be pushed by the self-confident prodding of his interviewers
  • He’s fearless in the face of opposition. This guy has got GUTS, and lots of them. When the other sharks bear their teeth in the room, he bares his back
  • He doesn’t back down in the face of offers which he knows aren’t in his company’s best interests, even when those offers seem lucrative (ie, he doesn’t sell out just for a quick buck)
  • He goes on the offensive when attacked for what he believes in
  • He is motivated by what he knows will bring him ultimate satisfaction, and it’s not money. This is absolutely crucial, as many business owners short-sell themselves on what they could achieve if they’d only stuck to their "big why"
  • He knows how to negotiate and do a deal. Notice how he ends up negotiating a very good result with the one shark left in the pack, because he senses that this shark will bite his bait, and wants what he has got to offer.

Here’s a recent update on Jonathan’s business:

(Block your ears for the 15 second interruption infomercial from a double-glazing (yes, really!!!!) company at the beginning of the video!)

 

 

 

 

 

 

 

Visit Element Bars to order your custom-made element bar now.

What do you think about Jonathan Miller? Is he an entrepreneur worth $1million, or is he just delusional with an unfounded faith in himself? Add your comment here.

 

The Google Switch Report

Click Here to get your copy of the Google Switch Report

[display_podcast]

The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.

Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.

Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.

Well, now it is.

Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.

These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.

The 136 page report is split into two distinct halves:

Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:

why sitting in a cafe all day long led to a real breakthrough in Jim's business
how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer

and much more, some of which is helter-skelter stuff.

Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.

In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get 82 leads in a single day.

The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.

Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.

The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.

I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.

For more information: visit my PPC Supremacy Reviewwebsite.