Who are your Internet Marketing Heroes?This is a no-fluff, fun post! I want your feedback, so scroll to the end, past my mugshot/signature, and add your comment! If I start getting some replies, I’ll turn this into a Twitter poll, which takes about 5 seconds to do.

All you need to do is use the text below as your template & you’re good-to-go.

My Internet Marketing Heroes are (in no particular order, you understand):

  • Frank Kern
  • Jeff Johnson
  • Mike Dillard
  • Jason Fladlien
  • Eric Holmund
  • Ryan Deiss

(I always open their emails).

Reasons why:

  1. They’ve learned the art of giving before getting
  2. Their emails contain useful, actionable content that I can use without having to buy any of their stuff.

There ya’ go. That was pretty quick ‘n’ easy. Now it’s your turn 🙂

If you found this post via Twitter, also please ReTweet it using the ReTweet icon.

I think you know the answer to the above question – this is a marketing blog, after all!

Before I give the answer you are probably expecting, I want to give you some history to search engine optimization, my reasons for being interested in this topic, and finally why I believe it’s so important to get this right.

Firstly then, the background to the article – how has search engine optimization (SEO) evolved from its humble beginnings?

SEO arguably started becoming really important at around the time of the “Dot Com” boom at around the turn of the twenty first century, when companies realised how easy (and cheap!) it could be to promote their products on the internet, compared to the more traditional off-line methods that had been hitherto dominant.

Initially, SEO was dominated by keyword stuffing of the key search terms, whether it was in the content of the article itself, or in the meta tags in the html header part of the page. A quick confession here: I remember putting several hundred keywords at the bottom of an article which were the same color as the background text. It worked as well 🙂

It really was a goldrush, with many pages ranking highly without much effort. The articles themselves were horrible to read however: the word repetition comes to mind.

When Larry Page and Sergey Brin came on the scene with what they perceived as a real gap in the market, they realised that search engines were lacking an obvious contender: search engine results that were actually useful.

From the get-go, Page and Brin developed their search engine based on the concept of Pagerank, which ranked content via backlinks. (See this Wikipedia article for more information).

Their Engine rapidly developed into the more refined ideal of: “give people results that actually help them find what they want”.

If you’ve read anything about SEO, you’ll hear the terms “Latent Semantic Indexing”, “silos” and many more…all used to described the way the googlebot likes to read your website.

But I want to put the brakes on here, and emphasize that although these things play a significant part to how well your website will rank with the search engines (and in particular the main player, Google), I believe delving too deep into the technical world of SEO can risk you missing the entire point of why it has been developed in the first place:

Search Engine Optimization is primarily aimed at helping the search engines (which use computers to attempt to find relevant content quickly) find your content as if they were behaving like an army of intelligent, super-quick librarians.

In other words, the search engines are attempting to mimic humans.

So, back to my original question (and by now, I know you know what answer I’m going to give here).

The answer is obviously, that you should be writing for your targeted audience and not the search engines.

Look at it this way: at the end of the day, if you can connect with your audience through what you write, then you’ve achieved your objective.

The search engines are trying to become as good as human readers at discerning what is relevant and good content.

So, if you’ve been to school and you can read and write, then you have a massive head-start over Google, Yahoo, and Bing.

They may be super-quick at finding the content, but you are always going to be better (OK, at least for quite a while yet, let’s be realistic!) than a bunch of dumb lumps of silicon at evoking the desired response from your audience.

And, finally, don’t forget, the search engine results only constitute a minority of the total ways that your website can get traffic (social bookmarking, communitiy websites such as forums, local directories, backlinks from authoritative websites being three other very significant sources of quality, targeted traffic).

So, if you’re feeling overwhelmed by the SEO-game, and you haven’t got the budget to hire a bunch of tech-heads to optimize your site, instead, learn the skills of good copywriting, and finding obvious places to engage with prospects.

In the process, your value to others will increase, both in real and perceived terms….neither of which you would gain particular credibility for if you were just focused on the ‘backend’ of SEO.

Comment below!

I’ve just been listening to Mike Dillard & Brian Fanale on a webinar talking about how to build your own home based business.

Mike Dillard started in Network Marketing 5 years ago, and Brian a bit less.

Both of them have come from ground zero to now form multi million dollar businesses.

Both of them work with top companies, but they both realised early on that to be a true business owner, you must market yourself, not the business whose products you are wanting to sell.

The reason for that is obvious: companies fail, distributorships get revoked.

The real secret that both Mike & Brian model is that they both decided early on to offer value to their potential clients more than selling to them.

But how do they continue to build their own businesses in the face of so many opportunities and potential distractions?

Mike’s simple answer is to make sure that every single day before he goes to sleep, he does the following:

  • Make a list of the top 5 things you must do to move your business forward
  • Be specific in those top five tasks
  • Don’t go to bed until you’ve completed those tasks
Obviously, getting to the point where you’re able to accurately judge your ability to complete those tasks is a skill in itself..but the more you practice, the better you’ll get at laying these bricks.

Mike Dillard is an industry leader in the network marketing industry because he has combined this “build your mansion brick by brick” with a tremendous desire to give value to others.

If you’re looking to move your business forwards, and want to look over his shoulder (and those of other 7-figure earners in the home business industry), then make sure you get on the early-bird list for his next product, “What’s Working Now” – as it looks to be one of the key skillset & mindset products of 2010 to help network marketers move their businesses forward.

Click on the image & fill in the form on the next page to get early-bird access.

If you’ve been involved in internet marketing for a while, you’ll almost certainly have heard of Frank Kern; if you follow the posts on this blog, you might remember me talking about some of the key techniques Frank goes through in his latest product, List Control.

One of the key things that is key to getting a good list, is hooking in the right fish with the right bait.

The process is as follows:

  1. Define your best prospect (hint: intelligent, experienced internet marketers who undertand that internet marketing is a long term investment and reward process…)
  2. Create a great bait to hook these prospects
  3. Go & fish IN THE RIGHT PLACE (OK, I know that’s not a subtle hint)
  4. Learn how to offer them value that’s based on the gaps in their skills and knowledge
  5. Tailor your solutions around what they want
  6. Then they’ll become repeat, happy customers, whom you can help to make you both better off from the experience.

Good advice from one of the top internet marketers in the world!

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Dan Zarella from Hubspot recently presented a superb study he has completed on the Science of ReTweets, and how they can be usefully be applied in a marketing context. He gathered data from over 100,000,000 (yes, that really is 100 million!) tweets and found some interesting and startling patterns.

What follows is a pithy summary of his webinar – if you are busy, you can access his slides at the end of this article.

So, what is the Science of ReTweets, and why is it so important to know about it from a marketing perspective?

The simple answer is this: if you know how to maximize the reTweeting of your posts, then your message is far more likely to reach the widest possible audience. Dan is a marketer himself, however, and he shares more in the webinar about how you can take advantage of the knowledge he has gained to turn such a process into the raving fans your business needs as its lifeblood.

What follows  are some highlights from Dan’s webinar – but I highly recommend that you watch the webinar in full if you want to take things further, as I’m just giving you some of the cream of what Dan shared – and you should grab the milk as well, for a more complete “diet”.

I deliberately haven’t reproduced all 28 findings, as that wouldn’t be fair on Dan’s hard work, or HubSpot, who had to pay significantly to get this data.  Instead, you should watch the webinar, or at least look at the slides below.

Finally, when you’ve done that, I highly recommend that you download HubSpot’s free guide here: The Twitter for Business Marketing Kit. (That’s not an affiliate link by the way, though I really ought to become an affiliate, as they are a terrific company).

1) What is The Most ReTweeted Time?

3-7pm EST, with a peak at around 5pm EST.

2) Which is the most Re-Tweet Day?

Friday afternoons.

3) What is the Best Type of Content to ReTweet?

News!

4) What is the Most Popular URL Shortner?

Bit.ly

5) What are the 10 Most ReTweeted Words?

  1. you
  2. twitter
  3. please
  4. retweet
  5. post
  6. blog
  7. social
  8. free
  9. media
  10. help

(Dan produced data on the top 20 – you’ll have to flick through the slides below to see the rest!).

Top-Tips Summary of things you can do to encourage ReTweets

(you can read the original article here).

  • Run a contest If you have some sort of contest or incentive, you can help stimulate more retweets.
  • Use words like “Pls RT”, “Please RT” or “Please ReTweet” in your original tweet.
  • Tweet about Twitter Yes, this still works.
  • Include a Link. ReTweets contain links far more often than Tweets in general.
  • Create value, don’t chit chat.
  • Tweet headlines. Headline-type language seems to be ReTweeted more often.
  • Post in the afternoon.
  • Post on Fridays.
  • Dan Zarella’s webinar in slide format:

    If you be involved with marketing for sometime, you almost certainly have heard of Frank Kern.

    Frank Kern is an Internet marketer who is famous for his surfing antics, but more importantly he has built an Internet marketing business over the last five years which is almost as legendary as his guitar playing.

    At the time of writing this blog post, Frank is just about to release a new product called list building control. He outlines some of the principles that have helped him build a multimillion dollar business over the last few years in the following video: http://bit.ly/ds1CwY.

    If you are a busy person like I am, perhaps you haven’t got time to watch the video right now. If that’s the case then here is a summary that I’ve done of Frank’s video which will help you understand the core principles that have helped him to go from rags to riches.

    He calls these five principles the five pillars of kindness, and in essence the five pillars are all to do with giving people what they want, so that they move closer to their end goals, whatever they might be.

    So without further ado here are Frank’s Five Pillars of Kindness that every Internet marketer should be focusing on as they market to their lists and provide value:

    The 5 Pillars of Kindness

    1) To know your subscribers’ desired outcomes – what they want to accomplish, and generate good will by giving them what they want.
    2) Overcome their skepticism with shock & awe coolness: understand that they are likely to be skeptical.
    People join your list because they want to get one step closer to their desired outcome. So lead with your best foot forward – give something of great value to your subscribers with something that will massively help them.
    Give people the most valuable thing you have upfront.
    3) Demonstrate that they can do it! Deep down inside, many people suffer from self-doubt which sabotages their success. It’s up to you to prove to them that they can do it…by showing them past experiences of others who’ve started exactly from the same point who have become successful.
    4) Don’t just show them that they can do it: give them the tools with which they can actually succeed.
    People are not on your list for fun. They are there to get help.
    5) Motivate them to go further: make an offer to them which will help them accelerate their progress, and which will genuinely help them.
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    Lastly, if you want to progress with your internet marketing skills but  can’t afford Frank’s price-tag (and it is still excellent value by the way), then  you have the chance to access free training every Monday (yes, I mean it!) from the community that I’m part of.
    Yes, you will be asked to sign up for this training, but you don’t have to buy anything, and you can unsubscribe any time. Just click here to get started.

    Integrity in Business

    First Published in ArticlesBase

    Why Integrity Matters

    Integrity, as author Dr Henry Cloud says in his groundbreaking book of the same title, is important because “It affects our real results in the areas of our lives which matter to us most”. (Preface, Integrity: the courage to meet the demands of reality).

    In other words, integrity is all to do with joining up the dots between personal character and the actions which flow out into the real world around us. Dr Cloud aptly describes how a right approach to dealing with integrity or its lack, both within ourselves and with those around us, leads to incalculable yet measurable benefits to all.

    The pathway to producing people who have a firm commitment to following this path is one of the most important considerations in business and any interpersonal relationships.

    So, what exactly is integrity? The bulk of this article will describe it different facets, or dimensions, leaving you with a very clear understanding of what you must do in order to realize and plan out how to foster a culture which embraces the values each dimension represents.

    Let’s begin.

    Integrity is Six Dimensional

    Treating integrity as multi-dimensional allows us to map out each facet in a clear way. In reality, these dimensions are not independent of one another, but are inextricably meshed and intertwined within the very fabric of human relationships. I’m only separating out the different strands to help steer a careful pathway to make things easier!

    Dimension 1: Establishing Trust

    Being able to successfully follow through on what you say you are going to do is a significant part of trust-building. In old-fashioned language, someone who “is as good as his word” is a person who has a dependable consistency that others can rely on.

    But establishing trust not only entails consistent actions, it also involves consistent behaviour. People trust others who they feel are stable in their response to challenges.

    Trust runs deeper than this alone however, and it’s to do with the way in which we express understanding and empathy as we relate to others.

    Cultivating empathy – being able to put yourself in the shoes of others, and being able to communicate that to them, is a sign of caring for others that I will examine in more detail when I look at transcendence, but for now, hang on to the fact that establishing yourself as a trustworthy person entails becoming a master of consistency as well as empathy.

    Dimension 2: Oriented Towards Truth

    This dimension is summed up in the phrase “actively seeking after and communicating the full reality of the situation”.

    In other words, people who are oriented towards the truth aren’t merely those who don’t lie, but they have a tendency to be honest even when it might be painful to themselves or others.

    The reason for this is that they understand that the full reality of a situation is the description within which there is the best likelihood of a solution that will work.

    Dimension 3: Getting Results

    Finishing well is the best way to sum up this dimension of integrity. Those who finish well have a very good understanding of their key strengths, and at the same time they recognise where they require the help of others to manage those areas where they lack skill or experience.

    Getting results depends on the awareness that to bring order, to make things work, you have to invest your and your team’s skills in a wholehearted and skilful way, matching each person’s strengths to the different aspects of the task in hand.

    For example, you wouldn’t ask the creative director of a company to audit the company’s finances. Likewise, your finance officer wouldn’t necessarily be most suited to think of new ways to market you company’s products.

    But getting results goes deeper than just skills or talents.

    Finishing well is a character trait of someone who is mature – they are able to realistically assess what they can and can’t do, they are not afraid to be vulnerable to their team; they have confidence in their own strengths and yet fully recognise and validate the strengths of others around them.

    Dimension 4: Embracing the Negative

    When was the last time you welcomed criticism, even embraced it? How easy do you find it to separate out the message from the messenger?

    “Tell me the last 10%” sums up someone who is willing to hear the valid criticisms of others, knowing full well that there is the real risk that the messenger may not want to withhold their grievances in a kind way.

    But a person or business that has learned the value of not only allowing the criticism, but actively seeks it out gains immeasurably over those who would want to avoid the painful realities that encompass the untold 10% of any given problem.

    As Henry Cloud puts it so aptly:

    No Problem, No Profit.

    Facing into the wind of a problem is a tough call, but for those people or organisations who dare, they understand the fullness of the extent of the realities surrounding them, and are in a much better position to bring real and lasting solutions that remain totally inaccessible to others.

    Dimension 5: Oriented Towards Increase

    Cloud beautifully sums up this dimension of integrity:

    You will not grow if you do not attempt to do things you cannot yet do.

    Being oriented towards increase means that you or your organizations are on a continuous pathway to learn, to develop, to want to be stretched and challenged.

    Muscles that don’t get used eventually wither, and the effects they were intended to produce eventually die through lack of exercise.

    Likewise, a person or organization that loses that hunger to develop, to increase – to become more of who they are, eventually loses those skills and abilities.

    Conversely, those who have an insatiable appetite to grow, to become more of who they are finish up with a greater sense of mission, purpose and direction.

    They surround themselves with others, who coach, mentor them towards excellence. They pursue this goal by allowing others the permission to have an important say in how they are doing.

    Dimension 6: Oriented Towards Transcendence

    Lastly, integrity has to do with cultivating an awareness that there is a bigger picture that you are part of, that you as an individual or organization are a necessary jigsaw puzzle within which to fit.

    This last characteristic of integrity is perhaps the hardest to achieve, because it involves a willingness of self-denial, self-correction and the ability to adjust to the demands around us.

    As Dr Cloud puts it:

    The immature character asks life to meet his demands. But the mature character meets the demands of life.

    Action: An Integrity Audit

    If you have read the above and realise there are gaps within yourself or your company, now is the time to do something about it. Don’t let the experience of the past dictate the patterns of the future. There are many good organisations which can help struggling companies and individuals make the breakthroughs they know they need to achieve.

    The key thing, if you lack integrity in significant ways, is to take action. Failure to do so will invariably result (sooner or later) in negative consequences that could otherwise be changed before they look imminent and unstoppable.

    You owe it to yourself, and those around you to make those changes happen.

    Article Source: http://www.articlesbase.com/management-articles/integrity-in-business-1820715.html

    About the Author

    Dez Futak, is an online entrepreneur, business owner and teacher who devotes his time and energy helping others achieve the results they want for their business and lives.

    Visit Dez’s website now if you would like to find out more about training in online marketing.

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    If You Want Access To The Top Training, Networking & Internet Marketing Education Then You Couldn’t Find a Better Place to Be on 31 March 2010

    Want to know More?

    Fill in the box above or opposite to find out more, or if you’ve got the message from Gregg, Andrew & Michael (and you want the chance to network with these amazing fellas like I did last November in Las Vegas), then click on the image below to get started.

    Dez.

    Short answer: There isn’t any!

    Longer answer: Follow through, follow through, follow through.

    Look at it like this:

    • You have a great idea
    • You don’t implement it
    • Big Deal!

    OR:

    • You have a great idea
    • It takes 10 x longer to complete, BUT
    • You persist in seeing it through to completion

    …It’s easy to see which is the better of the two scenarios.

    So why on Earth do people not always choose the second option?

    Several reasons:

    • Laziness
    • Mindset issues
    • Team issues (ie they try & solve the problem alone)

    If you’re reading this, and you’re in one of the 3 above, you need to ask yourself:

    What are you willing to do to make the changes required so that you can consistently follow through in your life?

    You know it will involve effort, and perhaps some pain.

    So perhaps the bigger question, is:

    What’s your biggest ‘why’ you can think of to get you out of bed every day??

    In other words, how big can you dare to dream? How much certainty do you have that you could ‘pull it off’, and how willing are you to make it happen?

    Are you someone who follows through? Do you have the mindset to make things happen? Do you want change in your life, and those around you, for the better? And finally, are you looking to team up with others to achieve your goals?

    If you are, then you should go here -> NOW.


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    So What’s The 10 for 10 All About?

    In essence, it’s about networking, masterminding, building certainty, expectancy, vision, passion, and most of all, hope.

    Company directors Jay Kubassek & Aaron Parkinson come from humble beginnings, and they both recognise how important it is for any budding entrepreneur to see it actually working, for real.

    In fact, all of the speakers you see in the above video have been through the hedge backwards to get to where they are now. They know the sleepless nights, the debt, the doubts, the fears.

    But instead of being paralysed by the oncoming headlights from the freight train, they took action. They knew it wouldn’t be easy.

    They knew it would cost them time, energy, effort and pain, to get where they are today.

    But what kept them going, beyond anything, was a rock-solid belief in themsleves and the vision that they were, and still are reaching for today.

    If you believe Jay & Aaron do this to make themselves richer, then perhaps you don’t yet understand the power of giving.

    The Carbon Copy PRO community has been infected by the giving virus. Members at every level understand the power and release that comes from helping others to improve their lives, and that’s what the 10 for 10 is all about.

    If you’re a struggling online marketer, or perhaps from a network marketing or home-based business background, then you will no doubt identify with, and possibly espouse similar values.

    What makes Carbon Copy PRO unique in the field of the internet marketing world, is that the training, mindset and leadership development equips any entrepreneur with the right skills to make their business, and life, a success.

    Want to know More?

    Fill in the box above or opposite to find out more from Jay Jubassek, and I’ll get in contact with you too to answer any questions you might have.

    Make no mistake, Carbon Copy PRO is the premier marketing training platform for any online business, and that’s not just sales hype.

    Dez.

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