If you’ve followed my progress on YouTube last year, you will be aware that I did a 90 day video series on internet marketing.

At the start of this new decade, I’m announcing a new challenge I’m setting myself:

Complete one hundred articles (using Ezine Articles) in one hundred days.

Easy? Perhaps for some, but consider my circumstances:

  • Family: lovely wife & 3 lovely children
  • Work: Nearly full time Physics Teacher
  • Two Businesses: Several clients for my web development business, very active online marketer for one of the top direct internet marketing education companies, and I provide marketing services for businesses in my locality

Obviously I don’t try and work all these at the same.

But I’ve had to give up a lot of things to be able to work the above in harmony.

Here’s how extreme it is:

  • I don’t have a TV
  • I rarely keep up with the news
  • I only check emails once/day, if that (maybe that’s a luxury!)
  • My only hobbies are photography and driving a car

If that sounds hard, yes, sometimes it is. But I have a rock solid vision for my family and our future.

True success always requires consistent discipline and hard work. There are no real short cuts.

So, writing one hundred articles in a hundred days isn’t going to be easy. I will have to sacrifice some sleep.

But I know the benefits to my online business will be huge. And that feeds into my vision like nobody’s business.

So, why not star the year with a S.M.A.R.T. goal which will propel your life, (and your  business if you have one) to a completely new level?

Oh, by the way: here’s another added spin-off when you set such challenges:


I make no apologies for shouting this. I just want the message to be loud and clear.

Happy New Year, Happy New Decade. Make this *the* year that makes a positive difference to you, to those who you care about, and to those who aren’t  in such a privileged position as yourself, whatever and wherever that may be.


Goal-setting comes in at pretty much in the top 3 of skills that entrepreneurs – in fact anyone – should focus on becoming better at being consistent in.

One of the reasons why so many people don’t see the value of goal-setting is that there is no immediate feedback. In order to combat ‘delayed-gratification fatigue’, there is probably one daily ritual practiced by successful goal-getters than any other: Daily meditation on the outcome of the goals.

In other words, what it will be like once you’ve achieved the result you want. Some people call this daily visualization of goals, but for the whole process to become more real, I prefer to use as many of the senses as possible, including at least smell and touch if my brain is up to the task 🙂 So what about the process of getting the goals – the planning?

If you’ve been around the block for a while, you’ll know about S.M.A.R.T. goals:






I’m not wanting to go into these further here (Googe ‘smart acronym’ and you’ll get plenty of hits). Instead, I want to point out something that, for me at least, I consider important: S.M.A.R.T. works better for goals rather than plans.

You might disagree here, but think about this phrase for a moment (which you will probably have heard too): "Set your goals in concrete and your plans in sand". In other words, be flexible about how and when you achieve your goals.

In addition to a growing online business, if like me, you have a young growing family (3 very active children) and a busy day job, you sometimes find that what you intended to happen on a particular day, at a particular time, didn’t quite how you planned. Hence, plans are in sand.

The important thing for the day’s left-overs, is to carry them forward to the next day. Easier said than done, you might be thinking, especially if you have an ill member of the family calling on you, or an unexpected phone call or visit. Which is why you should find your most productive part of the day (usually early or late), to work on your daily plans, always keeping in the back of your mind as you work, your SMART goals.

When tough challenges come your way, you should find a way to craft them in to your goals, and adjust what you do & how you do it, so that you can still make progress. One reason why it’s easy to lose sight of your goals is when you become bogged down in the daily tasks at the expense of the bigger picture. Another reason – and this is the biggie – is mindset. How you perceive yourself, your circumstances, your relationships, your finances, and more besides, all contribute to your ability to push through, to be determined, to be focused, to be motivated. If you haven’t read any personal development books recently, you should be doing so.

The only way to change the way you think, is by putting yourself in front of speakers or authors who can inspire you with a different model of reality. Many times the biggest roadblock to goal-getting is how we think, and I highly recommend Jeff Olson’s "The Slight Edge" or Andy Andrews’ "The Traveller’s Gift" as two books that can radically shift mindset into a completely new plane.

Finally, if you are serious about goal-getting in this new decade, find some like-minded people who you can share your SMART goals with, and they with you. Don’t struggle on your own. Struggle with others! As you share your struggles, your successes and failures, you become more able to persist in the vision you have for your future.

So make 2010 a year of change.

Set your goals, and go and pursue them until you get them.


If you’ve ever wanted to know what characteristics are important for leadership, here they are – summarized with 5 B’s. If you read the list without being challenged – contact me & tell me your secret. I know I find at least 2 of them tricky to maintain, so maybe you can help.

Tongue-in-cheek comments aside, here are the 5 B’s:

1)Be Forgiving
2)Be honest
3)Be a person of integrity
4)Be self-expressed
5)Be Loving

If you strive to fulfill all 5 of these traits in whatever role you have as a leader, undoubtedly you’ll end up with a following, not just of interested by-standers, but of committed and aspiring leaders who will want to replicate what you have achieved in your own life.

So, as 2010 is now upon us all, use the 5 B’s above to guide you as you steer your way through the new decade. And do comment below to let me know which of the 5 B’s you have made significant progress in during 2009, and what you want to see for 2010.


Here’s a funny story.

I was staying in an inn with family for a short trip to see relatives recently. We got to our room late at night, so in the morning I was dog tired from the journey and lack of sleep.

So I decided to take a shower to get the blood flowing again. I pulled back the shower curtain and noticed that it was an electric shower, with it’s own heater.

Now I don’t know about you, but when I see electric showers, I always groan inwardly: “Aw no, it’s gonna be a dribble…that ain’t gonna wake me up!”.

From the title of this post, you’ve probably already guessed where I’m heading with what I’m about to tell you next.

I was wrong. Dead wrong. In fact, I was so completely wrong, I ended up laughing to myself as I got blasted by the jet of hot water that blasted my tired head.

It was one of the best showers I’ve had.

Here’s the funniest thing though: the following place we stayed, also in the same chain of inns, the shower looked the part. Big cubicle. Large shower head. But the water just dribbled out.

I know you’re thinking that I must be exaggerating here. But I’m not. It was as if the message was being drummed home to me like nobody’s business:

Don’t be fooled by how things look. 99 times out of a hundred you may be right. But you don’t know that your past experience will be a good enough guide for what happens today.

So don’t use past experience to pre-judge the way things will pan out with what’s happening to you now. Otherwise you’ll miss out on possibly what could be pretty amazing.

Dez .

Posted by Wordmobi

On November 19 2009,I joined around 1500 people from all over the globe in the Paris Hotel, Las Vegas, to meet with other entrepreneurs and receive training from internet marketers at the top of the industry.

Jay Kubassek’s story is the original reason I was there – watch highlights of his stirring talk and call to action below.






To my left, Jay Kubassek, and on my right, Liz & Aaron Parkinson, at the Las Vegas MME event 2009. Liz had been on stage sharing along with another spouse (Michael Force‘s wife, Delilah) about her side of the business equation, being married to Aaron…it was pretty powerful, raw & honest stuff. Sometimes people forget that behind all the pezzazz and glamour of an event like this is a long history of struggle, pain, and unbelievable hard, sustained effort.

Most businesses fail for a small cluster of reasons – but two of them are lack of team and lack of vision. Jay, Liz, Aaron, and many of the original team they spearhead at the Vegas event have huge vision, fantastic team, and outstanding leadership.

I’ve been involved in entrepreneurial activity for long enough to know the real thing, and I bet both Jay and Aaron have shared many tears with one another as well as the smiles. These guys are outstanding in their vision, passion and commitment.

Josh Klein’s exposition on how to get crows to cooperate with human beings is a creative example of how we can work with other species to both our advantages – a classic case of symbiosis.

What about in business? Competitors are usually seen as a threat to an established dominance – a threat which some would want to quash or crush out of existence, in order to maintain a singular stranglehold on a hard-won market.

But is there another, more eco-centric way of doing business? Does conscious capitalism provide any possible solutions to such an survival-of-the-fittest approach?

Obviously I believe "yes" is the answer to these questions. Josh’s TED talk raises important questions on how we should do business in the rapidly changing twenty first century. We need, as Richard Dawkins would wholeheartedly agree, to move beyond evolutionary behavio(u)r, to a new paradigm in which forging links with like-minded entrepreneurs forces us to think creatively to find solutions in which we both benefit – the win-win, rather than win-lose methodologies that dominated the last century.

But, you might think – isn’t this all a bit idealistic, with so many out there still preferring the smell of blood rather than the smell of fresh bread shared around a table?

After all, the litigation industry has its wheels oiled by the kill or be killed approach, so why try and do something different?

Well, like Josh Klein, I would argue that there is, in the long run, a much better way of living, in which there is something for everyone to gain. My role is to find those business partners who share this approach, and with eyes open to the wolves, defend myself against those who are solely out to destroy. Let me be clear – I am talking metaphorically here, in case anyone is worried by such language.

So – why not make the crows in your life a benefit, and not attempt to just wipe them out?



Don’t worry, you will be able to UNSUBSCRIBE at any time. Privacy Assured: Your email address is never shared with anyone.

Want to know how to build a recession-proof Business online?

I admit the intro to the video is a bit on the mad side, but the point is that many people are burying their head in the sand, believing the madness that the economy will somehow emerge out of this period of instability into something resembling the former carefree days many employees took for granted.

Most financial analysts worth their salt know that this just isn’t the case.

So what are you going to do?

For starters, if like me you’ve suffered from Lone Ranger syndrome in your life or business, you need to buddy up – to network – with people who have learned the skills of true networking and, in the case of business, entrepreneurship.

As this is primarily a marketing blog, it’d be a fair guess that you might have more than a passing interest in how to make money online.

I tried many methods to generate an income, but let me be clear about this: very, very rarely can anyone grow a successful business on their own, offline or online.

I dread to think how expensive that lesson was for me, but now that I’m part of a team of entrepreneurs who know what the stakes are, I understand that being a team player isn’t just a nice idea, it’s a must.

If you’re running a business (offline or online), you’re probably only too aware of the power of having a great team, and how it can transform situations, financially and personally.

So how do you find a great team?

Great teams only come about by great leadership, and great leaders are only great leaders if they know how to serve their team. All the most inspiring and memorable leaders have demonstrated this quality throughout the ages.

Why do I bother talking about this?

Well, I’m looking to partner with people who inspire others, and who have higher goals in life than to just make money online. Money, after all, only has any meaning in the context of relationships and how it is used to benefit those relationships. Any attempt to elevate it beyond that status risks the forfeiting of what really counts in life.

If you don’t want to be a Lone Ranger, but you’re looking to walk this incredible journey of life with others who have already trod the rocky tracks ahead, sign up in the opt-in box above, and I look forward to getting to know you in person.

Dez Futak.



Gold price July to November 2009

 source: Live Gold Price (6 November 2009)

Mike Maloney has some great videos on his site educating any potential investor about gold, and its increased demand as a surrogate currency in times of economic instability. As well as being an investor himself, Mike has taken it upon himself to study the history of gold price fluctuations, and he is quick to point out that, for over 3,000 years, any time an empire’s stability was in some way under threat, people would use gold as an unaffected investment.


If you look at the graph above, I’ve highlighted the fact that the upward trend in the data from July of 2009 until November 2009 shows increasingly large upward oscillations, as if the price is gathering significant momentum. Mike believes the price of gold has a long way to go before it plateau’s out at a new all-time high. If he’s correct, then it’s time to sell shares and swap them for gold.

I’ve been following the price of gold over the last couple of months, and notice that it seems pretty much impervious to the chaotic, unstable world of stocks and shares.

So maybe it’s time to think about changing the way we invest? What do you think?


Click here to access the interviews
(link from within this site)



  • Tony Robbins is a proponent (and so am I!) of the idea that if you have certainty in your mind, then you will release massive potential, enabling you to take action which reflects this huge energy. This leads to significant results, and that in turn feeds back into your mind with the affirmation of your previously held and consequently growing certainty.
  • As an essential part of developing certainty, you need to daily rehearse in your mind what it is that you are wanting to do or achieve, so that by the time you actually come to take the action, it’s as if you;ve already done the ‘thing’ many times already.
  • In one sense, and to some extent, your brain is willing to believe that you have done the action already (though, contrary to "What The Bleep" says, it’s not as strong as a response as the real thing – BUT it is a real effect in the brain). Tony Robbins coins the phrase "perfect practice makes perfect". His reasoning is that when the brain is able to simulate something, it doesn’t have the distracting and negative influence of the mistakes that produce a weaker neurological pathway.
  • I would argue (and I don’t have any evidence to back this up!), that because the mental rehearsal is free from other sensory input (ie mistakes) inputs, the learning path is set up more strongly (a bit like a well-worn countryside trek, with the most-used paths being the most well-worn).
  • This means that when you come to actually do the action, your brain has already experienced something very similar to what data it now receives as a result of doing the real thing, so the pathway is made even stronger, setting up a positive fedback loop which enhances your ability to make progress.
  • This could be complete rubbish what I’ve just written – as I say, I don’t have any direct research I can point to, but it seems like a good explanation of what might be happening.



Enough theorizing! Go to http://dezfutak.com/holygrailsuccess to watch the videos, and access the notes I made on the ideas discussed on the videos. Feedback appreciated!



I’ve recently been reading a very practical book entitled The Psychology of Success , by Judith Leary-Joyce.

I got quite enthusiastic about the book when I read the subtitle: Secrets of Serial Achievers, and what Judith has written is at the same time inspirational, and very practical -especially in the practical exercises liberally scattered throughout the book.

My only criticism (and perhaps that’s a back-handed compliment to her thoroughness) is that it’s sometimes a bit too systematic, with checklists and score-cards appearing in several places.

But the book is unequivocally endorsed by the head of HR of two large corporations (one of which is T-Mobile) and a psychiatrist, and it does contain some very unique angles. Such as:

  • Understanding your personal gravity
  • Discovering your life alignment curve

Whilst some skeptics might dismiss this as dressing up simple ideas into something bigger, just to sell a book, I’ve found lots of nuggets in the book so far, and I’ve been doing series of videos on YouTube which you can watch over on my YouTube channel, or just click on the videos below (if the videos aren’t there when you read this post, it’s because I’ve not yet dug for the specific urls as I’m writing this blog entry on my phone).

With the above caveats in mind (and who knows, Judith might not be analytical enough for you, if you’ve ever done full-blown Myers-Briggs tests or similar), I do endorse the book as one to add to your library.

Here’s my affiliate link on Amazon UK:

(US Amazon affiliate link coming soon).

Oh, by the way, you can see some mindmaps & also get access to a 7 page report about one of the chapters by clicking here:

http://nowskip.to/successcourse .

At the time of writing, it’s very much a work in progress -but let me know if you find it useful.

Lastly, in case you haven’t yet realised, I joined a new business venture back in August of this year, which I see very much a culmination of the internet marketing I’ve been involved in since starting up online in April 2008.

If you’re wanting to gain real success in your business venture online, or you’re looking to join a top online community of entrepreneurs, I unreservedly endorse the company I’m partnered with.

Click on this link & sign-up to get more information from the company’s CEO.

If you have any questions, feel free to connect with me on Twitter, Facebook or  LinkedIn.


The Psychology of Success (YouTube videos)

These are not so much study guide, more meditations on what Judith’s book contains.

Part 1: Know Your Style

[flv:http://www.youtube.com/watch?v=F5lYnsPnRTM 480 295]

Part 2: Get a grip of your personal gravity

[flv:http://www.youtube.com/watch?v=9AyosNUYqjY 480 295]

Part 3: Harness your Life Alignment Curve

[flv:http://www.youtube.com/watch?v=t7tX2UzzRCs 480 295]

Part 4: Discover Your Core Talent

[flv:http://www.youtube.com/watch?v=Y5XvyG21WCE 480 295]

Part 5: Address Your Needs

[flv:http://www.youtube.com/watch?v=GA36rANM8zo 480 295]

If you’d like links to the remaining videos and more information about the book, I’ve done some mindmaps & a report which you can access here