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There are many things we cannot control in life (pause for 20 seconds if you want to think of some examples!).
But what about the things we can control? What should we do about those…?
Here’s my top 3 list of things you should be regularly watching the dials:
- Consistent Action
- Your Network of Influencers
Mindset: Make sure you regularly (as in a 30 minute daily dose – minimum) of encouraging & upbuilding wisdom from others who have learned how important it is to develop your mind and mature in attitudes. Haven’t got time? Ditch your TV. Listen to Anthony Robbins on your iPod instead of music whilst you exercise. Get up 30 minutes earlier, or go to bed 30 minutes earlier. Do whatever it takes to make the difference in your thinking.
Consistent Action: This is the single-most biggest secret of success that any successful entrepreneur has mastered. Most people fail in life and in business because they haven’t got a DMO (Daily Method of Operation) that works – or even exists at all.
Your Network of Influencers:If you’ve been around for a while, you will know the saying that your income is the average of the 5 closest people to you. Not only is your income influenced, but also the way you think, what you believe and the habits that you form. So watch carefully who those people are, and make some tough choices in your life. It’s your responsibility, noone elses.
Now, as I said earlier, there are many things in life that you can’t control (like exploding volcanoes affecting flight paths, for example), but the above 3 are my top 3 controllables that you should be regularly watching the dials for.
If you do, you’re much likely to fly in the direction you want to go. The alternative is a crash landing – and that’s not a pretty experience for you, or others. So if you are struggling in your business, do a quick spot-check of the above ‘dials’ and make your course corrections.
Lastly, the best way to steer the course of your life is to daily check your dials. Remember: most of the time, you will start to drift off-course (think: cross-winds ie, adversity)…so you must trim your controllables.
Wishing you every success,
Mike Filsaime is a well-known internet marketer, trainer, and all-round very clever chap who has made his fortune online over the last decade.
More recently, he has been moving away from the ‘traditional’ expert-trainer (ie being an internet guru) to focus more on developing 7-figure software online products, also known as ‘Software as a Service’, or SaaS.
His latest project is to open up the source code to one of his most well-known products, the Butterfly Open Source Code, which offers anyone the chance to download and use Butterfly Marketing code for their own use for free.
I’ll be using it on several of the websites I’m developing, including this one. If you want to know more details about this phenomenal offering from Mike Filsaime, visit the Butterfly opensource code website now.
If you’d like to learn how to generate more leads, and more cash for your Network Marketing or MLM business, without having to spend all of your valuable time reading expensive marketing courses, then read on..
Just click on the button the right and you’ll be re-directed to Mike Dillard’s GetWWN landing page, where you’ll need to fill in your contact details.
Mike is an expert network and internet marketer, who has gone from waiting at tables to a seven figure earner in the last 5 years.
|If you want to shortcut the learning curve, be free from the multidude of confusing offers coming your way, and learn how to get the results you want faster, and cheaper, than you ever thought possible, then get “What’s Working Now”, and save yourself thousands of dollars in marketing training (yes, I know – I’ve done that, to my shame!).|
|Mike Dillard knows what he’s talking about – but more than that, he’s pulling in the best of the best of the internet marketing world to help train you to become a successful marketer – whether you’re representing an network marketing opportunity, doing affiliate marketing, or CPA offers, you won’t want to miss out on what Mike will be sharing in this course.|
This is a no-fluff, fun post! I want your feedback, so scroll to the end, past my mugshot/signature, and add your comment! If I start getting some replies, I’ll turn this into a Twitter poll, which takes about 5 seconds to do.
All you need to do is use the text below as your template & you’re good-to-go.
My Internet Marketing Heroes are (in no particular order, you understand):
- Frank Kern
- Jeff Johnson
- Mike Dillard
- Jason Fladlien
- Eric Holmund
- Ryan Deiss
(I always open their emails).
- They’ve learned the art of giving before getting
- Their emails contain useful, actionable content that I can use without having to buy any of their stuff.
There ya’ go. That was pretty quick ‘n’ easy. Now it’s your turn 🙂
If you found this post via Twitter, also please ReTweet it using the ReTweet icon.
I think you know the answer to the above question – this is a marketing blog, after all!
Before I give the answer you are probably expecting, I want to give you some history to search engine optimization, my reasons for being interested in this topic, and finally why I believe it’s so important to get this right.
Firstly then, the background to the article – how has search engine optimization (SEO) evolved from its humble beginnings?
SEO arguably started becoming really important at around the time of the “Dot Com” boom at around the turn of the twenty first century, when companies realised how easy (and cheap!) it could be to promote their products on the internet, compared to the more traditional off-line methods that had been hitherto dominant.
Initially, SEO was dominated by keyword stuffing of the key search terms, whether it was in the content of the article itself, or in the meta tags in the html header part of the page. A quick confession here: I remember putting several hundred keywords at the bottom of an article which were the same color as the background text. It worked as well 🙂
It really was a goldrush, with many pages ranking highly without much effort. The articles themselves were horrible to read however: the word repetition comes to mind.
When Larry Page and Sergey Brin came on the scene with what they perceived as a real gap in the market, they realised that search engines were lacking an obvious contender: search engine results that were actually useful.
From the get-go, Page and Brin developed their search engine based on the concept of Pagerank, which ranked content via backlinks. (See this Wikipedia article for more information).
Their Engine rapidly developed into the more refined ideal of: “give people results that actually help them find what they want”.
If you’ve read anything about SEO, you’ll hear the terms “Latent Semantic Indexing”, “silos” and many more…all used to described the way the googlebot likes to read your website.
But I want to put the brakes on here, and emphasize that although these things play a significant part to how well your website will rank with the search engines (and in particular the main player, Google), I believe delving too deep into the technical world of SEO can risk you missing the entire point of why it has been developed in the first place:
Search Engine Optimization is primarily aimed at helping the search engines (which use computers to attempt to find relevant content quickly) find your content as if they were behaving like an army of intelligent, super-quick librarians.
In other words, the search engines are attempting to mimic humans.
So, back to my original question (and by now, I know you know what answer I’m going to give here).
The answer is obviously, that you should be writing for your targeted audience and not the search engines.
Look at it this way: at the end of the day, if you can connect with your audience through what you write, then you’ve achieved your objective.
The search engines are trying to become as good as human readers at discerning what is relevant and good content.
So, if you’ve been to school and you can read and write, then you have a massive head-start over Google, Yahoo, and Bing.
They may be super-quick at finding the content, but you are always going to be better (OK, at least for quite a while yet, let’s be realistic!) than a bunch of dumb lumps of silicon at evoking the desired response from your audience.
And, finally, don’t forget, the search engine results only constitute a minority of the total ways that your website can get traffic (social bookmarking, communitiy websites such as forums, local directories, backlinks from authoritative websites being three other very significant sources of quality, targeted traffic).
So, if you’re feeling overwhelmed by the SEO-game, and you haven’t got the budget to hire a bunch of tech-heads to optimize your site, instead, learn the skills of good copywriting, and finding obvious places to engage with prospects.
In the process, your value to others will increase, both in real and perceived terms….neither of which you would gain particular credibility for if you were just focused on the ‘backend’ of SEO.
Dan Zarella from Hubspot recently presented a superb study he has completed on the Science of ReTweets, and how they can be usefully be applied in a marketing context. He gathered data from over 100,000,000 (yes, that really is 100 million!) tweets and found some interesting and startling patterns.
What follows is a pithy summary of his webinar – if you are busy, you can access his slides at the end of this article.
So, what is the Science of ReTweets, and why is it so important to know about it from a marketing perspective?
The simple answer is this: if you know how to maximize the reTweeting of your posts, then your message is far more likely to reach the widest possible audience. Dan is a marketer himself, however, and he shares more in the webinar about how you can take advantage of the knowledge he has gained to turn such a process into the raving fans your business needs as its lifeblood.
What follows are some highlights from Dan’s webinar – but I highly recommend that you watch the webinar in full if you want to take things further, as I’m just giving you some of the cream of what Dan shared – and you should grab the milk as well, for a more complete “diet”.
I deliberately haven’t reproduced all 28 findings, as that wouldn’t be fair on Dan’s hard work, or HubSpot, who had to pay significantly to get this data. Instead, you should watch the webinar, or at least look at the slides below.
Finally, when you’ve done that, I highly recommend that you download HubSpot’s free guide here: The Twitter for Business Marketing Kit. (That’s not an affiliate link by the way, though I really ought to become an affiliate, as they are a terrific company).
1) What is The Most ReTweeted Time?
3-7pm EST, with a peak at around 5pm EST.
2) Which is the most Re-Tweet Day?
3) What is the Best Type of Content to ReTweet?
4) What is the Most Popular URL Shortner?
5) What are the 10 Most ReTweeted Words?
(Dan produced data on the top 20 – you’ll have to flick through the slides below to see the rest!).
Top-Tips Summary of things you can do to encourage ReTweets
(you can read the original article here).
Dan Zarella’s webinar in slide format:
If you be involved with marketing for sometime, you almost certainly have heard of Frank Kern.
Frank Kern is an Internet marketer who is famous for his surfing antics, but more importantly he has built an Internet marketing business over the last five years which is almost as legendary as his guitar playing.
At the time of writing this blog post, Frank is just about to release a new product called list building control. He outlines some of the principles that have helped him build a multimillion dollar business over the last few years in the following video: http://bit.ly/ds1CwY.
If you are a busy person like I am, perhaps you haven’t got time to watch the video right now. If that’s the case then here is a summary that I’ve done of Frank’s video which will help you understand the core principles that have helped him to go from rags to riches.
He calls these five principles the five pillars of kindness, and in essence the five pillars are all to do with giving people what they want, so that they move closer to their end goals, whatever they might be.
So without further ado here are Frank’s Five Pillars of Kindness that every Internet marketer should be focusing on as they market to their lists and provide value:
The 5 Pillars of Kindness
1) To know your subscribers’ desired outcomes – what they want to accomplish, and generate good will by giving them what they want.
2) Overcome their skepticism with shock & awe coolness: understand that they are likely to be skeptical.
People join your list because they want to get one step closer to their desired outcome. So lead with your best foot forward – give something of great value to your subscribers with something that will massively help them.
Give people the most valuable thing you have upfront.
3) Demonstrate that they can do it! Deep down inside, many people suffer from self-doubt which sabotages their success. It’s up to you to prove to them that they can do it…by showing them past experiences of others who’ve started exactly from the same point who have become successful.
4) Don’t just show them that they can do it: give them the tools with which they can actually succeed.
People are not on your list for fun. They are there to get help.
5) Motivate them to go further: make an offer to them which will help them accelerate their progress, and which will genuinely help them.
If You Want Access To The Top Training, Networking & Internet Marketing Education Then You Couldn’t Find a Better Place to Be on 31 March 2010
Want to know More?
Fill in the box above or opposite to find out more, or if you’ve got the message from Gregg, Andrew & Michael (and you want the chance to network with these amazing fellas like I did last November in Las Vegas), then click on the image below to get started.
So What’s The 10 for 10 All About?
In essence, it’s about networking, masterminding, building certainty, expectancy, vision, passion, and most of all, hope.
Company directors Jay Kubassek & Aaron Parkinson come from humble beginnings, and they both recognise how important it is for any budding entrepreneur to see it actually working, for real.
In fact, all of the speakers you see in the above video have been through the hedge backwards to get to where they are now. They know the sleepless nights, the debt, the doubts, the fears.
But instead of being paralysed by the oncoming headlights from the freight train, they took action. They knew it wouldn’t be easy.
They knew it would cost them time, energy, effort and pain, to get where they are today.
But what kept them going, beyond anything, was a rock-solid belief in themsleves and the vision that they were, and still are reaching for today.
If you believe Jay & Aaron do this to make themselves richer, then perhaps you don’t yet understand the power of giving.
The Carbon Copy PRO community has been infected by the giving virus. Members at every level understand the power and release that comes from helping others to improve their lives, and that’s what the 10 for 10 is all about.
If you’re a struggling online marketer, or perhaps from a network marketing or home-based business background, then you will no doubt identify with, and possibly espouse similar values.
What makes Carbon Copy PRO unique in the field of the internet marketing world, is that the training, mindset and leadership development equips any entrepreneur with the right skills to make their business, and life, a success.
Want to know More?
Fill in the box above or opposite to find out more from Jay Jubassek, and I’ll get in contact with you too to answer any questions you might have.
Make no mistake, Carbon Copy PRO is the premier marketing training platform for any online business, and that’s not just sales hype.