For anyone that’s been around for a while, you have almost certainly heard of the legendary rise of Gary Vaynerchuk. If not, just use Google.com or even better – search.twitter.com.

Gary definitely has what I call SIX APPEAL.

So, what is Six Appeal, and why would you want it?

Well, here it is in a nutshell:

Six Essential Qualities That Are Guaranteed to Get Others to Follow You And Buy Your Stuff.

So, what are these six essential qualities?

You know the first three:

  • Know you
  • Like you
  • Trust you

It’s almost become a mantra that personal branding mentors, network marketers and home business owners soothingly send themselves to sleep with every night, and wake up feeling refreshed in the morning.

Seriously a minute: we all know there is nothing new in the KLT formula above. It’s not new to the world of direct sales or marketing. It’s fundamental to the way societies hold together: everyone wants to be known, liked and trusted, and/or be part of a community which reflects and shares those values.

What about the other three keys to Six Appeal?

As usual, someone (OK, it was me) always likes to come up with a simple "It’s as easy as A,B,C" system to help you remember this sort of thing, so here it is:

People want to follow others who are:

  • Able
  • Bold
  • Clever

Now before you shoot me down here, let me qualify where I’m going:

Able – someone who has a high degree of skill or experience in a particular field, in other words an expert. Gary clearly knew a lot about wine when he launched his web-business. Score 1.

Bold – someone who is not afraid to take risks and try things others have never done before. http://tv.winelibrary.com was an unheard of and untried phenomenon before Gary got there. Score 2.

Clever – someone who is able to creatively put together ideas and thoughts to make something new, brilliant, or incredibly useful. Or some combination of all of those, or more. Score 3 Gary.

 

So, by my definition, Gary Vaynerchuk scores 6/6. So he DEFINITELY has Six Appeal.

Hey – but what if you don’t like him? Well, not everybody like his raw language. But that’s who he is. Raw. Uncut. Not afraid. Gary. Himself.

So, if you’re an aspiring entrepreneur who is trying to carve out a niche, gain a following, become a leader in your own right, take a leaf ouf of WineLibrary.tv ‘s founder.

Don’t just be liked, known and trusted. Add the other three ingredients to the mix, because when you have something of great value to others, you’ll have the A, B, C as well as the K, L, T.

Right, I’m off to study Hungarian basket weaving like nobody has ever done it before. <joke>.

 

Dez.

Admission: I started this article purely as a way of being able to record my thoughts online from my mobile phone – this wasn’t aimed as being a blog post to start with 🙂

Without further ado, here’s what is going through my mind at the moment: How do I become more productive in my business with my daily routine?

Here’s the plan: – Organise my most productive hours (before everyone else in my family is awake) to focus on the key traffic-generation strategies that are essential tol my online business. – Use less productive times to exercise, eat, rest, relax, communicate, do admin tasks such as cashflow analysis, filing, emails.

Eban Pagan & other "productive experts" reckon we have at most 2-4 hours/day when we can create the most effective results.

For me, the ideal time is between 5-7am, but it will obviously be different for you.

So, in my case, getting high quality leads for my business is my top priority every day, and I know I must make good use of those first two hours of the day to grow and maintain traffic generation strategies which work in my sector.

I’ll be sharing more about what I do over the next few posts, so stay tuned. Dez.

If you’ve followed my progress on YouTube last year, you will be aware that I did a 90 day video series on internet marketing.

At the start of this new decade, I’m announcing a new challenge I’m setting myself:

Complete one hundred articles (using Ezine Articles) in one hundred days.

Easy? Perhaps for some, but consider my circumstances:

  • Family: lovely wife & 3 lovely children
  • Work: Nearly full time Physics Teacher
  • Two Businesses: Several clients for my web development business, very active online marketer for one of the top direct internet marketing education companies, and I provide marketing services for businesses in my locality

Obviously I don’t try and work all these at the same.

But I’ve had to give up a lot of things to be able to work the above in harmony.

Here’s how extreme it is:

  • I don’t have a TV
  • I rarely keep up with the news
  • I only check emails once/day, if that (maybe that’s a luxury!)
  • My only hobbies are photography and driving a car

If that sounds hard, yes, sometimes it is. But I have a rock solid vision for my family and our future.

True success always requires consistent discipline and hard work. There are no real short cuts.

So, writing one hundred articles in a hundred days isn’t going to be easy. I will have to sacrifice some sleep.

But I know the benefits to my online business will be huge. And that feeds into my vision like nobody’s business.

So, why not star the year with a S.M.A.R.T. goal which will propel your life, (and your  business if you have one) to a completely new level?

Oh, by the way: here’s another added spin-off when you set such challenges:

IT BECOMES MUCH, MUCH EASIER TO TAKE ON SUBSEQUENT CHALLENGES IN THE FUTURE.

I make no apologies for shouting this. I just want the message to be loud and clear.

Happy New Year, Happy New Decade. Make this *the* year that makes a positive difference to you, to those who you care about, and to those who aren’t  in such a privileged position as yourself, whatever and wherever that may be.

Dez.

Goal-setting comes in at pretty much in the top 3 of skills that entrepreneurs – in fact anyone – should focus on becoming better at being consistent in.

One of the reasons why so many people don’t see the value of goal-setting is that there is no immediate feedback. In order to combat ‘delayed-gratification fatigue’, there is probably one daily ritual practiced by successful goal-getters than any other: Daily meditation on the outcome of the goals.

In other words, what it will be like once you’ve achieved the result you want. Some people call this daily visualization of goals, but for the whole process to become more real, I prefer to use as many of the senses as possible, including at least smell and touch if my brain is up to the task 🙂 So what about the process of getting the goals – the planning?

If you’ve been around the block for a while, you’ll know about S.M.A.R.T. goals:

Specific

Measurable

Attainable

Realistic

Timely

I’m not wanting to go into these further here (Googe ‘smart acronym’ and you’ll get plenty of hits). Instead, I want to point out something that, for me at least, I consider important: S.M.A.R.T. works better for goals rather than plans.

You might disagree here, but think about this phrase for a moment (which you will probably have heard too): "Set your goals in concrete and your plans in sand". In other words, be flexible about how and when you achieve your goals.

In addition to a growing online business, if like me, you have a young growing family (3 very active children) and a busy day job, you sometimes find that what you intended to happen on a particular day, at a particular time, didn’t quite how you planned. Hence, plans are in sand.

The important thing for the day’s left-overs, is to carry them forward to the next day. Easier said than done, you might be thinking, especially if you have an ill member of the family calling on you, or an unexpected phone call or visit. Which is why you should find your most productive part of the day (usually early or late), to work on your daily plans, always keeping in the back of your mind as you work, your SMART goals.

When tough challenges come your way, you should find a way to craft them in to your goals, and adjust what you do & how you do it, so that you can still make progress. One reason why it’s easy to lose sight of your goals is when you become bogged down in the daily tasks at the expense of the bigger picture. Another reason – and this is the biggie – is mindset. How you perceive yourself, your circumstances, your relationships, your finances, and more besides, all contribute to your ability to push through, to be determined, to be focused, to be motivated. If you haven’t read any personal development books recently, you should be doing so.

The only way to change the way you think, is by putting yourself in front of speakers or authors who can inspire you with a different model of reality. Many times the biggest roadblock to goal-getting is how we think, and I highly recommend Jeff Olson’s "The Slight Edge" or Andy Andrews’ "The Traveller’s Gift" as two books that can radically shift mindset into a completely new plane.

Finally, if you are serious about goal-getting in this new decade, find some like-minded people who you can share your SMART goals with, and they with you. Don’t struggle on your own. Struggle with others! As you share your struggles, your successes and failures, you become more able to persist in the vision you have for your future.

So make 2010 a year of change.

Set your goals, and go and pursue them until you get them.

Picture this: I’m standing in front of the microwave, rubbing my lower back as my porridge oats start to cook.

I admit, yesterday I overdid the sitting-in-front-of-the-computer-working thing for waay too long.

So I’m trying to get rid of the back pain. My fault, I know. But here’s the funny thing: as I’m standing there, the 2 minutes counting down until the oats are just cooked, I think: "Why not jump up & down on the spot instead of just rubbing your lower back?".

And this is where it starts to get a bit funny (or just plain wierd if you were an on-looker, if I’m being really honest): I suddenly realise, that instead of just jumping up and down, I could do a skipping exercise instead:

Scissor my legs back and forth, alternately, hold my arms out and shape them as if I was holding my skipping rope, and then move them in time as I jump with the scissor leg action. So I did this, fitting in 200 jumps (or skips?) by the time the porridge was cooked.

Virtual skipping.

Two things:

1) If you’re a gym-regular, or you have a fitness coach, you might be thinking: "Huh? That was discovered decades, if not centuries ago, what’s he so excited about?!"

2) If you’re not into exercise much, you might be thinking: "Very entertaining, but you’re just wasting my valuable time".

Here’s the point I’m really wanting to make (apart from it being a quirky story): When you’re absorbed with an attention-grabbing or all-consuming experience (in my case annoying lower back pain), just be prepared for new thoughts and ideas to flow in to your mind.

Don’t let the experience you’re in the middle of prevent you from ‘hearing’ your subconscious mind from surfacing its thoughts. This can be quite exciting once you develop in to a habit: you never know when a new creative thought might pop up, giving you a solution to something you had been stuck with for some time. Also, in your conversations and daily sensory experiences, be prepared to listen in a deeper way to what’s coming in to your mind.

There are often ‘hidden’ insights waiting to be learned from what you are experiencing than just the primary experience alone.

My belief is that you can regain that child-like wonder you had when you were very young, when you were experiencing everything for the first time. So why bother with all this? Many reasons, some of which are: contentment, peace of mind, a sense of newness, a degree of excitement, gaining a new and richer perspective on your circumstances…. I could go on, but you get the idea.

Try it out. And add your comments below to let me know how you get on. I’d love to hear your story.

 

If you’ve ever wanted to know what characteristics are important for leadership, here they are – summarized with 5 B’s. If you read the list without being challenged – contact me & tell me your secret. I know I find at least 2 of them tricky to maintain, so maybe you can help.

Tongue-in-cheek comments aside, here are the 5 B’s:

1)Be Forgiving
2)Be honest
3)Be a person of integrity
4)Be self-expressed
5)Be Loving
 

If you strive to fulfill all 5 of these traits in whatever role you have as a leader, undoubtedly you’ll end up with a following, not just of interested by-standers, but of committed and aspiring leaders who will want to replicate what you have achieved in your own life.

So, as 2010 is now upon us all, use the 5 B’s above to guide you as you steer your way through the new decade. And do comment below to let me know which of the 5 B’s you have made significant progress in during 2009, and what you want to see for 2010.

Dez.

In a mirror?

Ok, joking aside – it is meant to be a serious question.

One of my children produced  this great piece of graffiti art as a Christmas present for me recently. It pretty much sums up my role as a high school teacher for the last 15 years- a fun-loving & zany person who likes being a bit off-the-wall (to put it mildly!).

But my 3 kids also know that persona is only part of the picture. It’s the same for each and everyone of us.

Who we choose to be is ultimately up to us.

We can choose to be grumpy, hard-bitten by our circumstances and regretful of our mistakes.

Or, we can choose to find something to be thankful for in what we experience every day.

You might think that’s just an idealistic thing to say from someone who knows nothing about the situation that you are going through right now.

Well, it’s true: I don’t know what you are going through. But I do know this. I can choose how I respond to what’s happening. I can create my own frame of mind- some would go as far as to say, I can create my own reality.

Which ever way you want to describe it, you have a choice. Sometimes making that choice is more challenging than at other times.

But I know that I can make that choice on how I see myself, and how I see my circumstances.

They present challenges. But they also present opportunities, and it’s up to me how I play the script in my mind.

Make the new decade one in which you choose to have courage and belief in the face of your circumstances. You have the potential to become who you want to be, and to do what you want to do.

You can make it happen.

Posted by Wordmobi

Here’s a funny story.

I was staying in an inn with family for a short trip to see relatives recently. We got to our room late at night, so in the morning I was dog tired from the journey and lack of sleep.

So I decided to take a shower to get the blood flowing again. I pulled back the shower curtain and noticed that it was an electric shower, with it’s own heater.

Now I don’t know about you, but when I see electric showers, I always groan inwardly: “Aw no, it’s gonna be a dribble…that ain’t gonna wake me up!”.

From the title of this post, you’ve probably already guessed where I’m heading with what I’m about to tell you next.

I was wrong. Dead wrong. In fact, I was so completely wrong, I ended up laughing to myself as I got blasted by the jet of hot water that blasted my tired head.

It was one of the best showers I’ve had.

Here’s the funniest thing though: the following place we stayed, also in the same chain of inns, the shower looked the part. Big cubicle. Large shower head. But the water just dribbled out.

I know you’re thinking that I must be exaggerating here. But I’m not. It was as if the message was being drummed home to me like nobody’s business:

Don’t be fooled by how things look. 99 times out of a hundred you may be right. But you don’t know that your past experience will be a good enough guide for what happens today.

So don’t use past experience to pre-judge the way things will pan out with what’s happening to you now. Otherwise you’ll miss out on possibly what could be pretty amazing.

Dez .

Posted by Wordmobi

Breakthrough Learning in a Digital Age – Session III. New Learning Designs

Breakthrough Learning in a Digital Age – Session IV: Teachers for a Digital Age

Summary of Videos

  • The technology of 2010 provides all of us with the ability to learn in a way that has never previously been possible
  • Schools need to become part of an inter-connected network of learning that is seen as a seemless whole
  • Early language development is one of the keys to undergird any significant shift forward in facilitating this interconnectivity
  • There is a systemic friction between the innovative use that many teachers want to use in the classroom, and the pressures they feel to comply with externally-imposed, and sometimes anachronistic validation
  • Schools in their current set-up cannot expect to survive much longer in the current ‘airplane’ mode of learning (ie all face the front, listen to the annoucements, switch off your digital media..the plane is about to take off, driven by the sage on the stage) and at the same time produce the kind of flexible, adaptive and inter-connected citizens for the Twety First century
  • Governments must change the way they validate activity in schools (effectively assessing innovation and creativity, collaboration, inter-dependence for example).

More information on the videos

On November 19 2009,I joined around 1500 people from all over the globe in the Paris Hotel, Las Vegas, to meet with other entrepreneurs and receive training from internet marketers at the top of the industry.

Jay Kubassek’s story is the original reason I was there – watch highlights of his stirring talk and call to action below.

 

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To my left, Jay Kubassek, and on my right, Liz & Aaron Parkinson, at the Las Vegas MME event 2009. Liz had been on stage sharing along with another spouse (Michael Force‘s wife, Delilah) about her side of the business equation, being married to Aaron…it was pretty powerful, raw & honest stuff. Sometimes people forget that behind all the pezzazz and glamour of an event like this is a long history of struggle, pain, and unbelievable hard, sustained effort.

Most businesses fail for a small cluster of reasons – but two of them are lack of team and lack of vision. Jay, Liz, Aaron, and many of the original team they spearhead at the Vegas event have huge vision, fantastic team, and outstanding leadership.

I’ve been involved in entrepreneurial activity for long enough to know the real thing, and I bet both Jay and Aaron have shared many tears with one another as well as the smiles. These guys are outstanding in their vision, passion and commitment.