The video is *really* quiet, so turn up your speakers to full 🙂

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!

Dez.

 

The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.

So how was the idea really born?

For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?

But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!

For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.

And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.

So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).

And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.

It promises to be an exciting journey, and I look forward to travelling with you

 

 

 

YouTube’s First EVER Video: Me at the Zoo

Jawed Karim’s impressive geek skills also include being the main coder for Paypal’s real-time anti-fraud protection algorithms, so he’s a prety clever guy 🙂 & he now runs Youniversity Ventures.

So what was it that has made Jared SO incredibly successful? Well, you might think that’s a bit of a daft question, as we all already KNOW that the answers is "YouTube!".

But that’s the power of hindsight. Prior to 2005, YouTube didn’t exist.

And then Jared had a killer idea, which led to what he calls a killer application:

 

 (this is taken from his October 2006 presentation here: http://www.youtube.com/user/jawed#p/u/3/nssfmTo7SZg )

Now, I would dare to go a little step further with this definition, and with my marketing hat on, say this:

A Killer Product or Service is one which is so desirable in its benefits to the end-user, that

it becomes the de facto tool or system that everybody leaps on without any hesitation,

because its real and perceived value is so obvious to all. 

Now, I’ve been riding the Web Waves for a couple of years now, and prior to that I was involved in some pretty geeky projects, so I reckon I know when I can spot such a killer application.

Last week, I came across one, after chatting to a new friend on Facebook. I was looking for a smarter alternative to Goto Webinars, that leveraged video as a core part of the offering, but also at an affordable price.

Well, rather than going into lots of details here (because this is about YouTube after all), I want you to find out yourself, by watching the video below.

If you are involved in any kind of marketing, and you recognise how leveraging video is key to being able to connect with clients and prospects,  then sign up to get instant access to the free 22 minute presentation.

 

 

Here’s a recent example of a video embedded with Easy Video Player 2:

 

 

The actual video is on the Web Video Explosion website, which is running FusionHQ – a very powerful marketing platform which allows me to generate websites, sales funnels, "launch trees", affiliate campaigns, and much more.

If you’re serious about online marketing, then both Easy Video Player 2 & FusionHQ will allow you to produce quality online content very quickly.

I’ll be showing you more about both these tools over the next few weeks, giving you a "sneak peak" on how they are used, and how to build sales & marketing funnels using them both.

Dez.

(PS The links to FusionHQ & Easy Video Player 2 are affiliate links, so I will get paid money if you subsequently buy either of the products through my links. I highly recommend both, and am using both on my online marketing).

Robert Kiyosaki “Rich Dad” Advisor Michael Maloney has many years’ experience in understanding how the economies of the world have historically flocked to silver & gold in times of great economic uncertainty, and the current global meltdown is unarguably the most uncertain economic cycle humanity has ever been in, for the simple reason that, as never before, we are so interdependently connect, through technology (read: the internet).

So when Mike Maloney starts offering to throw silver around just because he wants to drive traffic to his website you know that times are getting pretty rough. Or about to.

The next massive shift, according to Robert Kiyosaki (and he’s been right so far), is in 2012, when lots of US-based new retirees cash-in on their non-existent 401k’s subsequent to some major government policy change. I can’t remember the exact details, but just Googling "Robert Kiyosaki 2012" might return some interesting results 🙂

Anyway, I’d like some of Mike’s silver – it would prove useful to some charities I’m wanting to expand my support to, so I’ll be pumping out  Mike’s videos over the next few weeks.

And if you really want to know what’s happening with the economies of the world right now, you should listen to this former Wall St investor who knows what’s happening on the inside: Visit The Wealth Transfer Conspiracy website for more details. (Full disclosure: That’s an affiliate link by the way, so I will get renumeration of you buy anything from there – the 20 minute video he talks about is free, however, and is an eye-opener).

Part 1

 

Part 2

Notes of Local Video Marketing Training Videos

  • As usual, it’s a very good idea to leave your preconceptions behind: video marketing allows for creativity in what you do, as I exemplify by the social media savvy ice cream van example.
  • You don’t need a significant budget; a flip camera of Kodak Zi8 will be more than adequate in terms of producing good quality films in daylight conditions
  • One of the keys to success in video marketing is the ability to integrate your videos with social media platforms like Faceboo, and syndicate your content to many different locations.
  • In order to maximize the chance of your video getting seen, make sure you take advantage of using keywords with postcodes in the title, as this will attract buyers.

 

Discover Little Known Web Video Secrets That Guarantee Maximum Market Share
Attract New Business With Web Video:

Sign up here: Free Web Video Marketing Webinar

My notes on "Auto Mass Traffic Rant – Don’t Buy This Garbage" video:

  • Maybe Ryan Deiss missed this one (I’m wondering if he employs someone to research & run promotions or something..), but the reviewer above slates AutoMass Traffic pretty thoroughly
  • The product seems unfinished, and has 5 upsells, which is where most of the affiliates’ money will be made (not on the front-end $37 product)
  • If you have a mailing list, be very, very careful what you promote – review the sales copy properly before you bash your list. REMEMBER: the relationship you have with your list, and the value that you give them, will largely reflect how much income you can expect to gain, so it’s paramount that you maintain your integrity and respect the people who’ve volunteered their contact details to you (this is a challenge for all internet marketers, including myself)
  • If the sales copy seems hypey, or the numbers don’t seem to add up, then it’s probably best to avoid buying
  • Any REAL online business will require capital outlay, time, consistent and focused effort. You won’t get money pouring into your wallet simply by "configuring, activating and then clicking on your mouse button".

So, what’s the difference between good copywriting, hype and downright lies?

 

Good sales copy inspires,

But hype churns your stomach.

Good sales copy motivates,

But hype only arouses suspicion.

Good sales copy brings clarity of decision,

But hype only brings derision.

And what about downright lies?

They create apathy and anger,

And only the lawyers get rich.

(The last bit isn’t meant to slate lawyers by the way – they are a necessity…I’m just pointing out that in the online world, they are ultimately the only group who stand to gain out of the shenanigans that threatens to shut down the genuine incredible opportunities that are currently available).

 

 Mike Maloney’s visit to the Annual International Banking Forum proved to be a real eye-opener. 

His informal meeting with Moscow-based gold dealer Ivan Zhiznevskiy shows thst something is a-miss with one of the Russian mints that produce gold coins. 

The video above shows the presence of flaws and blemishes on the surface of several gold coins produced by the St Petersburg mint, and even more striking is the bank’s response (where the dealer bought the coins):

"You must keep the coins in a protective atmosphere, otherwise they will corrode".

Now, since when did gold start to corrode?

And more than that, since when did gold coins start to change colour.

Unless of course, they’re not pure gold.

But that sort of thing only happens in times of great economic stress, so, no problem, right?

Obviously you get my point.

Whilst other banks might not be so blatant about the fraud that is endemic in the world economies, you will no doubt be aware that we are living in a time of unprecedented wealth transfer.

It’s time to get educated and act: before long, the average middle-income earner will no longer exist. Pure gold or not pure gold.