SEO AntiVenom by Ben Littlefield is an excellent training program on how to help local businesses get more clients without having to use Google.
Whilst the Big G is undoubtedly important (think Google Places for one!), there are many other ways that you can help a local business to get more clients and build their reputation online, and I highly recommend that you get yourself a copy of Ben's training as he takes you through some simple but very effective strategies that you can definitely implement.
If you're a very experienced marketer, you might already doing a fair bit of what Ben proposes – but I've picked up some useful tips & tricks even though I've been focusing on offline marketing for 3 1/2 years.
Ben has promised that there's more to come as well – the most important thing is take ACTION (as always) regardless of how straightforward or something seems to be to implement.
One key phrase I hear a lot from marketing consultants is finding the low-hanging fruit – ie, find ways to help businesses do better those strategies that they are already trying to implement, but haven't yet got quite right, and SEO AntiVenom certainly falls within the category of training.
In summary: a great course for anyone wanting to gain some new clients without having to use the tired-old mantra of SEO services as the point of entry.