I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.

The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.

You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.

If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.

Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.

So, then, what's all the fuss about QR codes?

Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).

And it had a QR code attached to the shop window.

So why would a place advertising Real Estate do that then?

Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.

So what does that mean for you, if you run a business?

Obviously, a big opportunity.

With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.

And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.

And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?

You have got those, right?

 

If not, maybe we should have a conversation, (or Tweet or text!).

I'll be detailing more ideas that you can steal from this site soon, so stay tuned!

Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.

 

References

1. http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

2. http://mghus.com/qr-code-survey-results

Summary of video

  • Incentivization only improves performance for simple tasks that have a simple series of procedures to reach the desired outcome.
  • Many of these procedures are increasingly being performed by computers
  • For high-level activities,

    when the outcome is incentivized.

  • Therefore, for businesses (in fact, any institution where there are people working on complex, high-level tasks) performing complex skills and working on creative solutions to challenges, another model is needed, otherwise the business suffers.
  • Cutting edge companies who realise this are now working on more effective ways to enhance performance, which enhance the following core outcomes:
    • Autonomy
    • Mastery
    • Purpose
  • Autonomy
  • is enhanced through creative time-out (eg, Google engineers are allowed 20% of their work-time for working on their own projects, which have produced Google News, Gmail, & Orchid, to name but a few)

So Where Does This Leave Performance-related Pay

In my view: On the scrap heap. Incentivization doesn’t work for the complex decisions and high-level thinking that are now the norm not the exception, for the majority of the workforce in any organisation.

For this large majority, performance-related pay harms the desired-outcome of enhanced productivity.

So why is still the default position for many businesses? Perhaps the answer is because in those organisations, they haven’t heard or realised that the "default" paradigm (expressed or just assumed) doesn’t work any more.

So why does this ‘default’ position exist at all?

At heart, every business, every organisation, every individual, has within them, a belief about how things are, whether or not they have been articulated.

In my next post, I’ll unpack more of why this is the case, and, if you don’t like the way things are, what you can do to change this "default future".