YouTube’s First EVER Video: Me at the Zoo
Jawed Karim’s impressive geek skills also include being the main coder for Paypal’s real-time anti-fraud protection algorithms, so he’s a prety clever guy 🙂 & he now runs Youniversity Ventures.
So what was it that has made Jared SO incredibly successful? Well, you might think that’s a bit of a daft question, as we all already KNOW that the answers is "YouTube!".
But that’s the power of hindsight. Prior to 2005, YouTube didn’t exist.
And then Jared had a killer idea, which led to what he calls a killer application:
(this is taken from his October 2006 presentation here: http://www.youtube.com/user/jawed#p/u/3/nssfmTo7SZg )
Now, I would dare to go a little step further with this definition, and with my marketing hat on, say this:
A Killer Product or Service is one which is so desirable in its benefits to the end-user, that
it becomes the de facto tool or system that everybody leaps on without any hesitation,
because its real and perceived value is so obvious to all.
Now, I’ve been riding the Web Waves for a couple of years now, and prior to that I was involved in some pretty geeky projects, so I reckon I know when I can spot such a killer application.
Last week, I came across one, after chatting to a new friend on Facebook. I was looking for a smarter alternative to Goto Webinars, that leveraged video as a core part of the offering, but also at an affordable price.
Well, rather than going into lots of details here (because this is about YouTube after all), I want you to find out yourself, by watching the video below.
If you are involved in any kind of marketing, and you recognise how leveraging video is key to being able to connect with clients and prospects, then sign up to get instant access to the free 22 minute presentation.