Advertising vs Marketing
If you’ve started out in a home-based business, chances are that you may have come across an ad on the internet, or perhaps you were prospected by a family member or friend.
So, you sign up to an MLM or Network Marketing opportunity. You go on some training which encourages you to call friends & family, make a list of people who might be intersted in the company or business that you’re involved with.
And so on.
Don’t get me wrong – these strategies do work. There are many people I know in the MLM industry where I live here in the UK who make it work very well.
The issue is: as a methodology for marketing, they only work for some people. What do I mean by this?
Well, many (myself included) started out with a Network Marketing company with the idea that there would be alot of interest amongst the people we know.
The main issue though, is that we weren’t necessarily given the understanding of the difference between marketing and advertising.
Even today, many MLM marketing strategies are much more advertising than marketing.
Let me explain the difference.
Advertising is a vehicle through which marketing operates. But effective marketing runs deeper than this.
Marketing is much more to do with connecting people with products at a deep, even subconscious level.
If you’ve read any books on this, you’ll understand what I mean.
If you’ve been involved in any kind of business, offline or online, you’ll know full well that people connect with products at a primarily emotional level.
Even though I know this, I still operate in this way. Except the difference now is that I’ve learned where my pause button is.
Ok, let’s get back on track: I’ve said that there is a difference between advertising & marketing, and that in many traditional MLM opportunities, there is no clear distinction between the two.
Even if there is, the training may well remain with the mechanics or processes of marketing. The needed emphasis of marketing principles – why people do what they do – is often lacking.
Any business though, needs to find its voice in the cacophony of possibilities that shout so loudly. This is one reason among many why so many businesses fail, and why so many network marketers give up.
Without an effective marketing strategy and on-going training that is built into a marketing framework, the average home business owner is doomed to failure.
If you want the best chances of success, you need to a turnkey marketing & training system that takes care of this huge barrier to entry for many would-be home business owners.
Here’s one that I’ve found that really works:
Posted by Wordmobi