Carbon Copy PRO was formed in 2007 by Jay Kubassek and Aaron Parkinson and has matured into a premier online educational system that has members in 195 countries and over 40+ languages.
CCP has empowered over ten thousand business owners since its original inception.
But what does CCPRO do, and why is it so unique?
In short, CCPRO combines the following in a single, integrated system:
Live bi-annual events
A back-end virtual office
A call center
Sales & marketing training
Internet Law & legal services
And much more…
…all for a very cost-effective monthly membership.
To find out more about this timely online marketing community, fill in the form opposite, or visit Premier Marketing Training now.
Disclaimer: This is NOT an official CarbonCopyPRO marketing website and the opinions and views expressed on this website are the website owner’s ONLY. CarbonCopyPRO has not verified any of the information supplied on this page and takes no responsibility for this website.
We all exist in tribes; it’s part of being a human being
A tribe consists of a group of people 20-100 in size, where there is a common culture
The culture (or worldview/paradigm) determines how the world occurs to that tribe, with subsequent actions congruent with the tribe’s values
There are 5 levels of tribe:
Stage 5: Life is great & we can change the world (~2% of tribes)
Stage 4: We are great (~22% of tribes)
Stage 3: I am great, (and you’re not) (~48% of tribes)
Stage 2: My life sucks (~25% of tribes)
Stage 1: Life sucks (adversarial gangs) (~2% of tribes)
Stage 5 tribes change the world (eg Truth & Reconciliation Committee)
Stage 4 tribes can do great things, because they recognize the value of each other’s contributions & want to collaborate
Stage 3 tribes are individualistic, each member wanting to fulfill their own, individualisitc goals, resulting in internal political backbiting and lack of real progress
Stage 2 tribes are "dumbed down" by their perception of the world that it’s drab, dull and nothing much good can happen.
Stage 1 tribes exist in gangs and prisons. To move someone forward, into stage 2 (yes, you have to move them just one stage forward at a time), there must be a grafting in to a new tribe, as in Stage 1, the challenge to move the whole tribe forward to Stage 2 as an entity, is probably beyond most (though not impossible).
How Tribal Leadership Can Move Towards Stage 5
Tribes can only hear one level above & below where they are. Leaders’ roles within a tribe are to nudge people to one level above where they are now, but they must use the language of the level where the tribal member is at the moment, and help them reframe the way they see the world through a process of change.
True tribal leaders create "triadic relationships" – they extend the reach of their tribes, introducing new tribes to one another, connecting different people together with the belief that when tribal interconnectivity occurs, the world begins to really change.
What kind of impact does your tribe make on the world? Can you begin to change the culture of your tribe? If you aren’t in a position of leadership yet, you can bring the understanding of tribes to your team (aka tribal!) leader; perhaps share this areticle with them, and point them to David Logan’s website: Culture Sync, where you can find free resources and tools to help move your tribe forward. [Membership signup required, but it’s free -and that’s not an affiliate link, in case you were wondering!]
Incentivization only improves performance for simple tasks that have a simple series of procedures to reach the desired outcome.
Many of these procedures are increasingly being performed by computers
For high-level activities,
when the outcome is incentivized.
Therefore, for businesses (in fact, any institution where there are people working on complex, high-level tasks) performing complex skills and working on creative solutions to challenges, another model is needed, otherwise the business suffers.
Cutting edge companies who realise this are now working on more effective ways to enhance performance, which enhance the following core outcomes:
is enhanced through creative time-out (eg, Google engineers are allowed 20% of their work-time for working on their own projects, which have produced Google News, Gmail, & Orchid, to name but a few)
So Where Does This Leave Performance-related Pay
In my view: On the scrap heap. Incentivization doesn’t work for the complex decisions and high-level thinking that are now the norm not the exception, for the majority of the workforce in any organisation.
For this large majority, performance-related pay harms the desired-outcome of enhanced productivity.
So why is still the default position for many businesses? Perhaps the answer is because in those organisations, they haven’t heard or realised that the "default" paradigm (expressed or just assumed) doesn’t work any more.
So why does this ‘default’ position exist at all?
At heart, every business, every organisation, every individual, has within them, a belief about how things are, whether or not they have been articulated.
In my next post, I’ll unpack more of why this is the case, and, if you don’t like the way things are, what you can do to change this "default future".
Before I tell you the answer to this question, a story:
For about a week, my wireless access at home has been behaving very strangely. I normally browse the web via wireless when at home – it’s just way quicker: videos load faster, workflow is better, I don’t have to think about monthly 3G data caps…you know all the usual reasons.
Anyway, for as long as I can remember, my wireless connection has been fine. Then about a week ago, I got a new mobile phone, and could I connect to the web via my wireless route? Nope.
So I tried my old phone. Same problem.
Since then, I’ve tried everything. (Well, nearly everything 🙂 ).
I fiddled with the settings on my router. I repositioned the router’s aerial. I’ll spare you the rest of the details, as it’s all way too nerdy for this post (& we’ve both got better things to do with our lives after all).
And then, tonight, I got it working.
It was a simple solution: a newly-installed wireless TV repeater I’d set up around the house was having a fight with my wireless router. And the router was losing.
So how did I figure it all out, and why didn’t I give up?
Second answer first: I didn’t give up, because I’d seen it working before (this is the second-most important lesson of this blog post).
And finally, then, how did I figure it?
Simple: I tested everything. And that’s the same most overlooked thing that it’s so easy not to bother with in marketing.
Online marketing isn’t successful so much because of great design, buzz, traffic or brand. Though, all these things are required.
The bottom line is, are you testing what you are doing?
I know, it’s not glamorous. Tell me about it.
Staring at numbers, looking at traffic going from one part of your sales funnel to another…these, and more, aren’t exactly the sexist things to be focusing on in your marketing.
But if you do focus on getting this bit right, then you can move way ahead of the competition.
Remember, as Avinash Kaushik says (read "Web Analytics, an Hour a Day"), so aptly says to the PR/advertising execs:
"Your opinion doesn’t matter. What the data says does." (my paraphrase).
So there you go.
Always Be Closing?
Always Be Testing.
>>If you want to find out how to take your online marketing to the next level click on this link: Free Marketing Lessons now.
Jonathan Miller is not only smart, he’s also an entrepreneur who has incredible belief and certainty that what he’s got is worth at least $1million.
Now, this is despite the derision he receives from already-made-it millionaires (and billionaires for that matter).
What else can we say about him?
He’s smart – he has a background in Venture Capitalist deals, and he’s not going to be pushed by the self-confident prodding of his interviewers
He’s fearless in the face of opposition. This guy has got GUTS, and lots of them. When the other sharks bear their teeth in the room, he bares his back
He doesn’t back down in the face of offers which he knows aren’t in his company’s best interests, even when those offers seem lucrative (ie, he doesn’t sell out just for a quick buck)
He goes on the offensive when attacked for what he believes in
He is motivated by what he knows will bring him ultimate satisfaction, and it’s not money. This is absolutely crucial, as many business owners short-sell themselves on what they could achieve if they’d only stuck to their "big why"
He knows how to negotiate and do a deal. Notice how he ends up negotiating a very good result with the one shark left in the pack, because he senses that this shark will bite his bait, and wants what he has got to offer.
Here’s a recent update on Jonathan’s business:
(Block your ears for the 15 second interruption infomercial from a double-glazing (yes, really!!!!) company at the beginning of the video!)
The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.
Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.
Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.
Well, now it is.
Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.
These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.
Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:
–why sitting in a cafe all day long led to a real breakthrough in Jim's business
–how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer
and much more, some of which is helter-skelter stuff.
Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.
In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get82 leads in a single day.
The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.
Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.
The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.
I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.
Let me take you back a bit, to when I was about 7 years old.
My parents lived in a pretty village (that goes back to Roman times, so I’m told), which had all sorts of fun things for kids to explore: woodland, streams to fish for minnows, and most importantly a huge green open space where we could go bike riding.
Now I remember when I first tried mastering the bike riding bit: I was somewhere between 6 and 7 years of age, and I was falling off the bike quite a lot.
You can see where I’m going here, I hope.
Every day when I arrived back home during that summer, it was with a fresh graze on one knee or the other…the scabs never had time to heal up: I’d just keep getting new cuts every day from falling off.
But my mum never complained. She never said "well, I think you should just give up…you’re just not meant to ride a bike".
Nope. All she did was dab my cuts with TCP (I can still remember the stinging even now!).
Now, for some reason, it seems as if something weird often happens in school:
when we don’t get it first or second time around, the teachers give up on us.
Don’t get me wrong: I’m not blaming teachers here (I have come from that profession myself, and I’m not into shooting myself in the foot – it’s just far too painful).
All I’m saying is that there something seems to go wrong with the learning system, to the extent that some kids end up hating school because it keeps telling them they are failures.
Does that ring a bell with you?
So, what if this, or something similar from other important people in your life, happened to you?
How are you going to shake off some of the incorrect thoughts you have rattling around your head about who you are, and what you can and can’t achieve in life?
I’m not going to claim that a single blog post alone is going to make that massive shift for you.
But if you are struggling with your past, I do want you to re-consider my bike story for a moment.
What if you could decide, today, that the next time you fall off your ‘bike’ – whatever that now is, in your adult life – instead of criticising yourself for failing, you just dust the grit out of your knees, get back on, and get on with learning to balance effectively, so you can cycle better?
To increase the chance that you might think in this manner, remember the following: your past actions do not have to determine your future ones.
The past is the past. It has gone. The past does not determine your future.
As human beings, I believe that we often confuse the past with the future. By using the trends of the past, in our minds, we then say to ourselves: “Ah! This is what happened before, when I tried this, so I should expect the same outcome again the next time I try…..”
It’s a reasonable assumption. BUT – it’s also a limiting belief.
The future does not have to look like the past.
When I learned to cycle, all I did was keep failing my way to success.
And in many, many cases, it’s possible to change the way you think about yourself, resulting in the possibility of a very different outcome in the future.
The reason for me banging on about this so much in this article is because I see so many people stuck when they don’t have to be.
Leave the past in the past, and don’t let what has happened before determine the way things can be from now on.
As you might know by now, I’m part of a community of online marketers who are committed to mastering the changes necessary to become successful in business.
I was recently listening to a call from one of the top marketers in this community, and she made the following statement during the call:
"Write down the top 20 qualities of the type of person you want to work with".
So, here it is. As you read down this list, if you’re saying "yes" to these, then click on my picture at the end of this post, fill in your name, email address & phone number, and I’ll give you a call.
20 Qualities of People Who I Want to Work With
Committed to self-mastery and personal development
Primary focus is on making a difference in the world, rather than being motivated by a large bank balance
Hungry for change
Not afraid of failing forward
Understands that success is a process
Plays a bigger game than just self-interest
Is other-centered more than self-centered
Places a high value on other people
Is willing to forgive even when it hurts
Understands the importance of masterminding with others
Seeks out to learn new skills
Is committed to leadership through serving and by example
Wants the best outcome in any situation, even when it’s a challenge
Understands the great value of human relationships
Is courageous, and is able to face into the wind of challenges and ride with the wind of success
Invests time in people
Understands that money is just a vehicle to bring change, and not an end in itself
Loves working with others, but is committed to accountability to self
In essence, Eric brought the difficult situation right out into the open to sound out his subscribers (myself included), and to highlight some of the potential problems that affiliate marketer can encounter. Eric asked the internet marketing community what they thought would be the best course of action: should he compensate the client who was ripped off, or not? Was Eric responsible for someone else’s bad business practises (ie the copywriter who didn’t deliver) or not?
You can read final outcome of the whole shenanigans here. All I will say, is that Eric Holmlund is a top-rate internert marketer who I respect and endorse. If you want to know anything about online marketing, then do visit his blog at http://EricsTips.com.