Super Easy Tube Traffic is a great introduction on how to use YouTube to create content that is of value to others for the purposes of branding and promotion.
In Super Easy Tube Traffic, Zane Miller overviews every major step required to get going with YouTube, from keyword research, to channel optimization, right through to social bookmarking and even how best to use outsourcing.
I've been using YouTube as one of my lead generation strategies for over 2 years, but Zane shares some golden nuggets in this course which I know you will either not have heard of before, or you're not yet implementing with maximal effect.
Zane Miller really is an expert in YouTube – his nickname is the The YouTube Sherpa – and not without good cause, as he has built an entire business around creating great content and sharing it on the world's most popular video sharing site.
Great content which capture your audience has always been at the heart of what YouTube is about, and that's exactly where Zane is coming from. Rather than gaming the system, Zane shows you how to leverageYouTube to your best advantage, without coming across as spammy or false.
Super Easy Tube Traffic is a terrific introduction to YouTube and something that you will undoubtedly come back to again and again as your experience grows.
I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this:
"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"
So how do you brand your business online?
The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.
Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.
How do you want your business or personal presence to be perceived by others?
Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.
In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.
I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.
Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.
Every business must now seriously consider how it wants to be known.
Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.
So how do you go about leveraging these online technologies?
Here are a few simple ways to leverage your existing content:
Use Ping.fm to join together your social media accounts
You can also use Pixelpipe to perform a similar function
Join up your Twitter, Facebook & LinkedIn accounts to cross post
Use SocialOomph to time the release of blog posts and Tweets
Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations
There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.
In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.
So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.
But you can't just sit by and hope. You've got to act. And now would be as good a time as any…
According to Mike Koenigs, 46% of businesses don’t have a website or social media presence of any kind.
Here are some more striking statistics:
60% of businesses are planning on spending the same amount of money on advertisting as last year,
and 1 in 4 plan to spend even more – on ONLINE MARKETING.
Specifically, SOCIAL MEDIA MARKETING.
With thousands of customers in over 70 countries, Traffic Geyser’s automated content and media distribution system and tools are being used by many to great effect.
And Social Media Marketing Machines is designed to help people with any level of skill to generate income – either for their business, if they have one, or to help train up newbies to the point where they can earn a good supplemental income providing services for businesses.
Between 2004 and 2010, the job opportunities in the USA for College graduates has dropped dramatically from 75% around 40%, and that figure is still declining rapidly.
Social Media Marketing Machines represents a genuine opportunity for anyone – including unemployed or poorly paid graduates, to find a genuine source of income.
Reason? The growth in Social Media Marketing opportunites during this same period has grown by 300%.
This represents a real gap , a gap which Social Media Marketing Machines aims to plug, and not just for youngsters.
Ex-corporate employees who have real skills can also benefit from the training programme too.
Mike reveals the key secret in the presentation, that the real secret to making money through social media is through the follow-up, through the creation of your own TRIBE: regular, paying customers with whom you stay in touch through as many channels of communication as possible.
That’s what will sustain your businesses, whilst others fail.
Social media simply requires FOLLOW-UP, at least several times over.
But here’s the problem:
50% of people who *do* follow-up, quit after the first follow-up.
Another 40% quit before the 5th contact.
And nearly 3 out of 5 leads are never even followed up at all.
But nearly 80% of sales happen on or after the 5th contact.
The reason for this, is that many businesses are still stuck in the old paradigm of chasing new leads for immediate sales… but this is 6 to 7 times more expensive than following up with someone who knows you, or has bought from you already.
According to Mike, last year, businesses that kept just 5% of their customers increased their profits by 95%.
What if you could be part of the solution to small businesses that are struggling (and failing) to keep up with the incredible and rapid expansion of social media?
Well, you can be. Mike Koenigs is currently releasing some videos showing you how it’s all done. Click on the image below to find out more.
Picture this: you’re cooking some food, listening to your favourite music radio station, when suddenly your serene (or maybe excited!) state of mind is interrupted by the jingle of your latest pet-hate and cheesy ad from some local company trying to corner the competitive carpet market.
How do you feel now?
Annoyed. Angry, even.
Or, if you’re the take-action type, you’ll re-tune somewhere else until the yukky ads have gone away.
That is, unless the new radio station is also mid-way through it’s 5-15 minute session of disruptive, annoying and irrelevant ads.
Someday someone is going to create some kind of software which automatically scans for new radio stations when the ads appear.
But that will probably be made illegal.
Or, we’ll have the increasingly familiar scenario of a premium version of your favourite TV channel or radio station which is ad-free.
Now that presents an interesting question:
If people are willing topay moneyto havead-freecontent, why hasn’t the penny dropped for business owners?
In other words:
Why do businesses still pay for disruptive, non-targetted and annoying ads with a conversion ratio of no better than 0.1%??
That’s an aweful lot of money going into someone else’s bank account…
Maybe one reason is that businesses think that they have to demonstate that they’re a big player now, by splashing out $20k+ on some magazine or radio ads, so that people start thinking they’re worth listening to.
But that’s a dangerous game to play in an uncertain economy.
So what’s the alternative to Interruptive Advertising?
The answer is on your lips I’ll bet:
Social media. Viral video. Blogging, etc.
Now, I’m going to focus on viral video.
I’m not saying that the others aren’t important. Far from it. In fact, you might be getting this content through Facebook, Twitter, a blog post somewhere, or by the time it reaches you, it might even be a video or podcast.
But if I had to pick between all the so-called Web 2.0 (or is it Web 3.0 by now 🙂 ) properties, I would choose video every time.
The simple answer is this: out of all the different ways of communicating remotely, video is the only one which stands the best chance of really engaging the with viewer in a cross-sensory manner.
The day someone invents real-time smell production out of your TV, computer or mobile phone screen is the day I’ll be proved wrong.
Did you know that around 30% of all your brain function is given over to visual processing?
That’s a huge amount. And I haven’t added in audio yet, either.
So video, done in the right way, has the best chance of engaging the viewer with an experience that will produce a lasting and potentially very positive effect.
Ok, you might be saying, everybody knows that already. It’s obvious.
That’s why the title has the word VIRAL in it.
Viral videos are, by definition, almost unstoppable. I say almost, because eventually, if you have a viral video, it might get overrun by someone else’s in the same niche.
But I’m getting ahead of myself.
What exactly do I mean by viral video?
As I’ve already said, viral videos are almost unstoppable, and they contain some, or all, of the following 7 features:
7 key ingredients of Viral Videos
On the edge
..in essence, viral videos tell a story that is disruptive in nature.
They put a new twist in the viewer’s mind by either exposing the shortcomings of their existing pre-suppositions about what should happen next.
And in so doing, they become memorable, and compelling enough so that the viewer just *has* to pass it on to someone else…
But, you might argue, if viral videos are disruptive, surely then they’re just the same as the annoyingly interruptive ads we all hate?
The answer to why viral videos are not annoying, is this: the way they spread isn’t by broadcasting them one-to-many, like traditional advertising does.
Instead, the content issharedin amany-to-manymanner.
That’s why, if your video is a good one, it will be unstoppable, because you’ve given up the right to control the distribution.
Ok then, so if viral videos are so powerful, why don’t businesses use them all the time, instead of relying on traditional and expensive advertising methods.
Well, the truth is, is that making a video go viral is not a guaranteed given.
It’s much,much easier to make a video go viral than it used to be.
The main reason is that the internet is so much more interconnected today than it was 10 or even 5 years ago.
Since YouTube, Facebook & Twitter came centre-stage as thede-factotrio of social media services, there has been an incredible explosion of new social networks, micro-blogging platforms, video sharing sites, and media distribution services that, in their totality, are completely revolutionizing the way we communicate, shop, make decisions and form relationships.
This interconnectivity, whilst overwhelming and scary for some, presents the human race with the most amazing opportunity that’s ever been available in our entire history.
But now I’m running ahead of myself.
I’m looking at the role of viral video as a method of connecting businesses with potential customers. But of course, I’m happy to admit that this is only (and perhaps thankfully) a tiny segment of the whole picture as far as viral video is concerned.
Let me finish this exploration by giving you my top strategies for creating viral video.
(By the way, before I go any further. Let me make it clear that I’m not a viral video guru, just someone who is learning the craft and sharing my observations plus the experiences of others).
Top Tips For Creating Viral Videos
– Research high volume trending topics and brainstorm how you might segue into a popular trending ‘meme’
– Use the same tags that other high-view videos have used
– Brainstorm ideas for videos which combine factors such as humour, unexpected twists, and shocking juxtaposition of ideas
– Use distribution tools such as Traffic Geyser to spread your video across many syndication sites
– Combine eye-grabbing headlines with strong mid-point images (the mid-point of your video is the default image that YouTube and other syndication sites will display as the ‘still’ for the video)
– Employ white-hat SEO techniques such as video RSS feed mashups, pinging and embedding your video on relevant high-traffic blogs, forums and article sites (some do allow video embedding).
Want to chat more about Viral Video and how to use it in your business? Come and join me on the Viral Video Marketing Facebook group now.
The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.
Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.
Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.
Well, now it is.
Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.
These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.
Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:
–why sitting in a cafe all day long led to a real breakthrough in Jim's business
–how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer
and much more, some of which is helter-skelter stuff.
Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.
In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get82 leads in a single day.
The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.
Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.
The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.
I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.
In essence, it’s about networking, masterminding, building certainty, expectancy, vision, passion, and most of all, hope.
Company directors Jay Kubassek & Aaron Parkinson come from humble beginnings, and they both recognise how important it is for any budding entrepreneur to see it actually working, for real.
In fact, all of the speakers you see in the above video have been through the hedge backwards to get to where they are now. They know the sleepless nights, the debt, the doubts, the fears.
But instead of being paralysed by the oncoming headlights from the freight train, they took action. They knew it wouldn’t be easy.
They knew it would cost them time, energy, effort and pain, to get where they are today.
But what kept them going, beyond anything, was a rock-solid belief in themsleves and the vision that they were, and still are reaching for today.
If you believe Jay & Aaron do this to make themselves richer, then perhaps you don’t yet understand the power of giving.
The Carbon Copy PRO community has been infected by the giving virus. Members at every level understand the power and release that comes from helping others to improve their lives, and that’s what the 10 for 10 is all about.
If you’re a struggling online marketer, or perhaps from a network marketing or home-based business background, then you will no doubt identify with, and possibly espouse similar values.
What makes Carbon Copy PRO unique in the field of the internet marketing world, is that the training, mindset and leadership development equips any entrepreneur with the right skills to make their business, and life, a success.
Want to know More?
Fill in the box above or opposite to find out more from Jay Jubassek, and I’ll get in contact with you too to answer any questions you might have.
Make no mistake, Carbon Copy PRO is the premier marketing training platform for any online business, and that’s not just sales hype.
Breakthrough Learning in a Digital Age – Session III. New Learning Designs
Breakthrough Learning in a Digital Age – Session IV: Teachers for a Digital Age
Summary of Videos
The technology of 2010 provides all of us with the ability to learn in a way that has never previously been possible
Schools need to become part of an inter-connected network of learning that is seen as a seemless whole
Early language development is one of the keys to undergird any significant shift forward in facilitating this interconnectivity
There is a systemic friction between the innovative use that many teachers want to use in the classroom, and the pressures they feel to comply with externally-imposed, and sometimes anachronistic validation
Schools in their current set-up cannot expect to survive much longer in the current ‘airplane’ mode of learning (ie all face the front, listen to the annoucements, switch off your digital media..the plane is about to take off, driven by the sage on the stage) and at the same time produce the kind of flexible, adaptive and inter-connected citizens for the Twety First century
Governments must change the way they validate activity in schools (effectively assessing innovation and creativity, collaboration, inter-dependence for example).
If you’ve just started up in internet marketing, you might feel an adrenaline rush when you stumble across Twitter, or Facebook.
The scenario goes something like this:
“Hmmm, I could send loads of links to my offers using Twitter or Facebook. Hmmm, if I get 10,000 followers on Twitter in 90 days (or maybe 30) using an automated Twitter marketing software tool, then if only 0.1% of them buy my stuff, I’ll make loads of $$$$$”.
OK, I admit, I’ve had that thought.
But after a while, when you connect with others who are doing the same thing…the result is just lots of un-read Tweets (or worse, being banned from Twitter or Facebook).
And nobody is really listening. To you. Or to each other.
That’s not good for anyone.
The whole point about social media is that it’s meant to be social..conversational.
Does that mean that you shouldn’t send out scheduled comments at all?
I’m not saying that. I am saying that you should interact with people. Get to know them. Talk to them via Facebook chat, or Skype, or even meet them in person if they live in the same town/city as you.
Don’t just machine gun out endless affiliate links or opportunities.
For more information about the correct way to use social media, Google:
“Perry Belcher Social Media”.
Perry is funny, forthright, one of the biggest laughs I’ve bumped into on the internet & he’s genuine, loud, humble and not afraid to admit his mistakes.
Perry understands how social media should be used. And how it shouldn’t be used.
This is pretty big news: you can read the full article in the Search Engine Journal here:
Here are my comments (which you can view here: http://bit.ly/BslrW ) on whether or not there’ll be a similar marriage between Google & Twitter:
Interesting! I wonder if Twitter would allow themselves to be bought out by Google…Twitter is now a massive player in the social media/marketing world in its own right, and so far they’ve resisted requests from the Big G.
Case in point: since Twitter took off in early 2009, I hardly do any active PPC marketing. I’m not saying they’re mutually exclusive..after all, you can get traffic incredibly quickly using PPC with Google (or Bing/Yahoo for that matter).
What I’m trying to say is that Twitter offers an incredibly powerful platform for connecting people together on many levels…something that the Google team might well be very envious of. After all, Google’s primary business model up to now has been to ‘just’ provide information…and that’s only the tip of the iceberg in any social or business context.
This probably explains why Google is launching it’s own social media platform (Google Wave) immanently…