How to Sell Anything to Anyone Anywhere in the World

How many times have you heard: "It’s as easy as A, B, C"?

If you’re a bit skeptical with all the hype out there on the internet, you might be thinking the following:

"Selling is hard enough, but what about the claim selling anything to anyone anywhere in the world? Surely that’s got to be just hype, hasn’t it?"

Well, before I directly answer that question, I want to show you the A, B, C‘s of selling.

First: A is for Attitude

Let’s be honest for a moment: how many times have you found this coming out of your mouth:

"Well, I don’t suppose you’ll be interested in…." ?

Hopefully you’ll say a resounding NEVER!


Essentially, to be able to effectively sell, it requires the right attitude about yourself, and your product or service –  a desire to want to sell, with a belief in yourself,  and your organization, and its team is infectious. Remember: people don’t buy based on logic – they buy as an emotional response (and justify with logic later). If they catch your genuine belief in what you are selling, they are more likely to move along in the process – when you believe, others will too. 

The reverse is also true however, so if you lack confidence in who you are, or what you might have to offer others, you should begin the whole process of selling by working on your attitude about yourself. There are many ways to do this that are outside the scope of this article, but I highly recommend you watch Tony Robbins, Frank Kern & John Reese in the videos on this page if you need inspiration on how to move forward in this area of your life.

So, remember – please don’t forget this: selling starts with your attitude.

Second: B is for Behavio(u)r*

*I’ll use the American spelling from now on (I’m based in the UK)

Behaviors are your daily habits, personal and business goals. In other words, what you do on a daily basis, and your meditation or vision of what you want to achieve as the end-game for your efforts.

No person has ever achieved great success without huge amounts of personal, sustained effort. Don’t think for a minute that you can somehow short-circuit this process. Behind every apparent success story hides much sweat, tears and learning. Some people call that failing your way to success – I prefer to call it the learning curve of life.

Your personal habits will help you keep going when your body or mind will want to give up. Your goals and vision for your future will help cheer you on to the finishing line, encouraging you to keep going despite the pain. This is true for personal as well as business goals, and so you need to spend time reflecting on what your end-game is, preferably daily.

As far as your business success is concerned – you need to set out specific targets you want to achieve in a certain time-frame. There is nothing better than aiming for specific, time-sensitive results to help you work towards you your goals.

So far, then I’ve looked at the right foundations required for selling: right attitudes and behavior.

But, these foundations are just the beginning.

Third: C is for Competency

Effective selling also requires that you follow a sales system, or sales process. This is referred to having the appropriate competencies when you are in contact with a client. The particular competencies for your business will vary, but they can be grouped into a few main areas:

  • Communication skills: effective listening, the art of asking in-depth questions, as well as effectively presenting the solution or solutions you might have to offer your client, are some of the key skills here
  • Relationship skills: building rapport and developing trust are the two keys here
  • Qualification skills: the ability to effectively match your products or services with the prospect’s requirements in light of their motivations, cashflow, decision-making abilities and more  
  • Closing the sale: believe it or not, this is a skill you can learn

In addition, as well as your own competencies, your business must also have systems competencies – in the areas of leadership, accounting,technology, marketing, legal and much more besides that is outside the scope of this article.

How to sell professionally is about:

  • engaging the prospect into buying- it is all about them, their needs, their budget and their decision
  • targeting your business’ products & services with the right audience, right volume of potential clients, and at the right time.

Effective selling involves intelligent market research, understanding of the buying language of the clients most suited to your products and services, as well as all the above.

So how do you sell anything to anyone anywhere in the World?

If you have the A,B,C’s in place, your company is much more likely to be able to target its particular market, with a team of professionals who are motivated to engage effectively with people who want to buy. Finding the right team and the right audience is therefore key to success in this endeavor.

If you’re looking for a marketing system, education and team of professionals who are in the top 1% of their industry, submit your name and email address in the box above or below.

Most businesses fail because one or more of the above is missing. Don’t let your business fall by the wayside because you didn’t know what was required.

Dez Futak



Dez Futak