With various product launches coming thick & fast in recent times,you might be wondering how to go about launching your own product. Well, there are no hard and fast rules, but there are some patterns & techniques that are likely to be more successful than others, for sure.
Launching your own product isn’t just about being organised – there’s a massive element of marketing psychology that needs to be adhered to in order to maximise the chance of getting your product to rise above the noise of other voices constantly shouting for your customers’ attention.
An example of this, is the very honest email I got recently from Gauher Chaudhry, author of Pay Per Click Formula 2.0, in which he says:
When I launched Pay Per Click Formula 2.0 about 6 weeks ago, I included a backend one-time offer during the selling process and made an additional $150,000 in sales. But I *really* wish that I had the LaunchTree course in my hand before I launched because I believe I could have made an additional $200,000 during my launch.
When I launched Pay Per Click Formula 2.0 about 6 weeks ago, I included a backend one-time offer during the selling process and made an additional $150,000 in sales.
But I *really* wish that I had the LaunchTree course in my hand before I launched because I believe I could have made an additional $200,000 during my launch.
I must say, I’d just purchased PPC Classroom 2.0 at the time of Gauhe’s launch of his product, and I was genuinly struck by the difference between his marketing & Anik’s (author of PPC Classroom). I’m sure both products are equally brilliant, but I did feel at the time that Gauher had missed a trick or two.
Maybe he was just too busy to be able to go any further than he did – which takes us neatly on what to do to.
Here’s some tips I’ve found useful:
There’s obviously a lot more to it than I’ve sketched above, and at some point I’l be blogging on what methods I’ll have used when my first product reaches the market place 🙂