With various product launches coming thick & fast in recent times,you might be wondering how to go about launching your own product. Well, there are no hard and fast rules, but there are some patterns & techniques that are likely to be more successful than others, for sure.
Launching your own product isn’t just about being organised – there’s a massive element of marketing psychology that needs to be adhered to in order to maximise the chance of getting your product to rise above the noise of other voices constantly shouting for your customers’ attention.
An example of this, is the very honest email I got recently from Gauher Chaudhry, author of Pay Per Click Formula 2.0, in which he says:
When I launched Pay Per Click Formula 2.0 about 6 weeks ago, I
included a backend one-time offer during the selling process and
made an additional $150,000 in sales.
But I *really* wish that I had the LaunchTree course in my hand
before I launched because I believe I could have made an
additional $200,000 during my launch.
I must say, I’d just purchased PPC Classroom 2.0 at the time of Gauhe’s launch of his product, and I was genuinly struck by the difference between his marketing & Anik’s (author of PPC Classroom). I’m sure both products are equally brilliant, but I did feel at the time that Gauher had missed a trick or two.
Maybe he was just too busy to be able to go any further than he did – which takes us neatly on what to do to.
Here’s some tips I’ve found useful:
- Effective promotion is about engaging the right people in the right place in the right way at the right time.
- Plan as much of the product pre-launch phase in meticulous detail as you can, down to an estimate of how many people you want to have on your mailing list before you start the pre-launch (generally, a mailing list of no less than 5000 is desirable), how long you want the pre-launch phase to last, strategies for how you’ll generate traffic to your website, and so on.
- Try to find effective ways of social proofing – in The Launch Tree pre-launch videos, for example, if you study them carefully, you’ll see all the classic social proofing (via interviews with Internet Marketing leaders like Frank Kern etc) which makes it a no-brainer to believe that the product will be top quality.
- Always be thinking of AIDA – Attention, Interest, Desire, Action. I won’t say more here, but Googling AIDA will give you bucket loads more tips on how to achieve this with your product.
- Don’t forget to try & realistically set a financial & time budget for the 4 phases of your product: pre-launch, launch, post-launch, and sustain phases
There’s obviously a lot more to it than I’ve sketched above, and at some point I’l be blogging on what methods I’ll have used when my first product reaches the market place 🙂