The message of the above video is surely that with the advent of the MIT (Media Interwoven Trio) of Facebook, YouTube & Twitter (not fogetting the hundreds of socialbookmarking sites!!), there has never been a time in history when the people of the planet are so inextricably interconnected.
Socialnomicsaff link, subtitled " How social media transforms the way we live and do business" contains a message that every business needs to get hold of in this time of economic uncertainty.
If you run a business, and you don’t yet have a Facebook Fan page, Twitter account or YouTube channel, then you are missing out on a huge swathe of potential customers. You owe it to yourself to get online as soon as possible. Your savvy competitors might just get there before you otherwise.
Don’t believe that this is scaremongering hype either. Comcast, (US-based) after all, has seen a massive rise in popularity since it decided to meet customers on Twitter.
If you run an offline business, you should be there too.
Time to get a move on!