The best innovations are sometimes both simple to grasp, elegant in the solution they create, and almost always obvious in retrospect.
PayPal’s “Paypal.me” idea ticks all 3 checkboxes, providing individuals, startups and solopreneurs alike with a quick and easy way to invoice for services, creating payment links “on the fly” like this:
Simple to grasp, elegant and super-quick to set up.
There are so many ways this can be used; here’s some quick ideas:
You’re a business growth consultant who charges £120/hour, offering some freemium content on a Google Hangout or Periscope to a targeted group. At timely moments during the valuable free group session, explain that for one on one sessions, viewers can take advantage of a 30 minute “special” where you’re offering to help them move forward, at a 50% discount: http://paypal.me/yourname/30. Or perhaps instead, if they want to take the next step, you could send them to http://paypal.me/yourname/1 for a £1/$1 trial for a 15 minute session.
You’re out with some business friends & the group decides to go for an impromptu Italian meal – but you’ve accidentally left your credit cards at home. Since there’s no charge to receive money if it’s from friends, most of the group have already grabbed their own personalised Paypal.me link, and the leader sends you his Paypal.me link for your share of the meal via text.
You’ve just introduced a new B2B service and you’re with a prospective client who really seems to want to trial the system today, but you’re not entirely sure they’re being serious. You could create a Paypal.me link “on the fly” as you’re talking with them as way of checking where they’re at: “Tell you what, let me text you a trial link where you can run with our full system for 30 days, and then you’ll be in a much better place to see if this is really a good fit for your business”.
…this is obviously just the tip of a very large iceberg in terms of how Paypal.me could be used.
But you can already see that with a bit of preparation on your part, you can leverage Paypal.me in all sorts of creative ways to help with better cashflow, give new clients a low risk way to get on-board, and a whole bunch more.
How about a tip jar for Bloggers, with a WordPress plugin that gives the reader an Ajax-based dropdown where they select the amount they want to tip and then pay via Paypal.me in just a few clicks)?
Or maybe something similar to the above for a yard sale, or even you’re own Etsy-style “pay what you reckon” e-commerce page, where visitors can choose from a range of prices?
What ideas can you come up with that will help your business using Paypal.me?
Mark Hoverson's Information Marketing Blueprint is a step-by-step, in-depth guide to how to create compelling information marketing products that will not only help put money in your bank account, but will also brand you in your niche as a leader.
The Info Marketing Blueprint is not the first attempt by a savvy online trainer to help coach a new breed of information marketing experts, but what he has produced in his Info Marketing Blueprint is an outstanding example of how to unpack, step-by-step what is required in order for anyone with any skill to leverage it online, and lay the foundation for creating an online marketing publishing empire.
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I’ve just been on a leadership development teleseminar with Jay Kubassek, and during the call, he quoted the often-mentioned statement, attributed to Thomas Edison:
"Genius is 99% perspiration & 1% Inspiration".
Jay outlined the key difference between those who create sustainablesuccess , and those who don’t. In other words, what is the missing 1% – the ‘X Factor’?
Jay has been working hard over the last 4 years to create an incredible community of entrepreneurs, which now includes members in over 190 countries around the globe. And it was only recently, he admits, that he really found that missing 1%, that intangible ingredient that lies behind his motivation to work so hard.
That missing 1%, the almost magic ingredient, is to be found only when you can answer the question to "What is your Why?, in other words, why do you do what you do…?
This goes deeper than cashflow, holidays or wealth, and is a fundamental question we each need to ask ourselves.