This is pretty big news: you can read the full article in the Search Engine Journal here:
Here are my comments (which you can view here: http://bit.ly/BslrW ) on whether or not there’ll be a similar marriage between Google & Twitter:
Interesting! I wonder if Twitter would allow themselves to be bought out by Google…Twitter is now a massive player in the social media/marketing world in its own right, and so far they’ve resisted requests from the Big G.
Case in point: since Twitter took off in early 2009, I hardly do any active PPC marketing. I’m not saying they’re mutually exclusive..after all, you can get traffic incredibly quickly using PPC with Google (or Bing/Yahoo for that matter).
What I’m trying to say is that Twitter offers an incredibly powerful platform for connecting people together on many levels…something that the Google team might well be very envious of. After all, Google’s primary business model up to now has been to ‘just’ provide information…and that’s only the tip of the iceberg in any social or business context.
This probably explains why Google is launching it’s own social media platform (Google Wave) immanently…