Google Quality Score & Cost-per-Click De-mystified

Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising. Key Components to your website: These all affect your quality score Relevant, original content Be easily navigable Quick load time Minimum pop-ups or pop-unders Be transparent about the nature of your business – how your site interacts with… Continue reading Google Quality Score & Cost-per-Click De-mystified