I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this:

"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"

So how do you brand your business online?

The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.

Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.

How do you want your business or personal presence to be perceived by others?

Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.

In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.

I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.

Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.

Every business must now seriously consider how it wants to be known.

Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.

So how do you go about leveraging these online technologies?

Here are a few simple ways to leverage your existing content:

  • Use Ping.fm to join together your social media accounts
  • You can also use Pixelpipe to perform a similar function
  • Join up your Twitter, Facebook & LinkedIn accounts to cross post
  • Use SocialOomph to time the release of blog posts and Tweets
  • Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations

There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.

In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.

So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.

But you can't just sit by and hope. You've got to act. And now would be as good a time as any…

What exactly does it mean to fight from victory? Put in another phrase, and it’s clearer: Fight from a position of victory.

Just to clarify, I’m talking about the context of your life or business goals (and hopefully both at the same time). The reason why this is so powerful is because it acknowledges the role of your mindset as being crucial in determining the outcome.

Not for a second am I saying that skill set isn’t important, it’s rather that the results that you get from your skill set are 100% determined by your mindset.

How you think and what you think about will have an undeniably profound effect on the eventual outcome of your efforts. You may think that this is completely obvious. If that’s the case, you should congratulate yourself on being in the small 3% of people who understand the paramount importance of mindset in determining outcome.

How do you get to the place where you know you have the right attitudes and patterns of thought required for success?

Here’s a simple test: Look in the mirror. Stare at yourself for about 30 seconds, and after the 30 seconds is up, say, out loud "I know I’ve got what it takes", three times. Make a note of how you react to this.

Do you feel like a fraud, or feel derision or cynicism for doing such a strange thing? (Or even, perhaps foolishness).

Or, do you feel scared, perhaps realizing that you just don’t believe what you’ve just said. Or maybe you want to believe it, but you’re not sure how to get there.

The reason why mindset is so fundamental to outcome is because our thoughts and attitudes do shape the resulting actions more than anything else.

So, how do you get the mindset required for success in your life or business? Here are some things I’ve learned and am applying in my business:

  1. Find your core why – why do you want what you are straining for? Find what motivates you more than anything else to push through, and use your imagination (include all 5 senses if possible) to see that outcome in your mind, as if it is already real.
  2. Take measurable action every day to help you work towards that core why. If it’s in business, that should at least translate into income-producing activity. In your personal life, it could mean setting aside quality time to spend with the significant person or people around you.
  3. Mastermind with others – find a small group of others who are wanting success in their lives, and give one another permission to help, evaluate and train each other.
  4. Spend time in your own personal development – read, watch or listen to great leaders who share their story…let what they say impact you and  write it down.
  5. Commit yourself to leadership.

Lastly, you might find the following video helpful:


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