The Google Switch Report

[display_podcast] The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business. Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.… Continue reading The Google Switch Report

Google Quality Score & Cost-per-Click De-mystified

Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising. Key Components to your website: These all affect your quality score Relevant, original content Be easily navigable Quick load time Minimum pop-ups or pop-unders Be transparent about the nature of your business – how your site interacts with… Continue reading Google Quality Score & Cost-per-Click De-mystified