***DISCLAIMER*** This is NOT legal advice.  I am not a laywer, and am not qualified to give legal advice. ALWAYS check what people write. The points below are a summary of Frank Kern’s Blog entry on the new FTC rules.

America’s Federal Trade Commission has, at long last made it very clear where Bloggers, Internet Sellers & Affiliates need to come clean with their tactics in inspiring people to part with their hard-earned dollars (or whatever currency is local to the country you’re in if you’re not reading this in the States).

In summary, as far as I can tell, the FTC is demanding that you don’t put any a-typical testimonials on your website, because it might suggest the idea that other people could get similar results.

If you do put any testimonials on your site that make claims, you have to be VERY clear what the TYPICAL AVERAGE results are. In all likelihood, you probably won’t know what those are, unless you make it a point to get results from your clients/customers.

This seems like a Catch-22 then.

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Well, no, it’s not. Here’s why:

Instead of quoting statistics/numbers (which people never believe anyway), the BEST testimonials are from satisfied clients/customers who really like your stuff &/or really like YOU, and are happy to say so via video/audio/text. They DON’T have to say ANYTHING about the monetary success they’ve achieved.

These ‘character’ testimonials are ALWAYS better anyway, as you can quickly tell if they’re genuine or not by the person’s body language & expressions/voicetone etc. Now, I’m not asking you to become an observational psychologist here…just use your common sense.

There’s obviously a whole heap more than I’m highlighting here, so PLEASE do visit the FTC or Frank Kern links above to dig deeper.

Oh yeah – I nearly forgot. Try to give great value to your customers and they’ll be happy to say nice things about you. It’s the hardest thing to be successful in, but at the end of the day, the only long term sure-fire way to running a great business, is to produce very happy and enthusiastic ambassadors for what you do. And that’s priceless if you get it right.

Dez.

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Educator, Entrepreneur & Astronomy Buff

Many thanks for dropping by. This Marketing Blog is for anyone looking for information about effective internet marketing, internet business skills development, and understanding how a turn-key internet marketing business can operate un-affected by the global economic instability we currently face.

If you’re a serious entrepreneur who wants to make a difference to their family or society around them, you’ve come to the right place.

If you’re just looking on how to make money with little or no effort, you’d best go back on the internet now and get duped by get-rich-quick Google Ads.

Yes, you can become financially independent, within 12-18 months if you really want to, but it won’t be without effort.

Having cleared that out of the way, I want to encourage you to do your due diligence, and research the options that are best for you.

This is a marketing blog, about internet marketing, about the business I run.

If, on the other hand, you want to find out what’s going on inside my head, click here.

Best regards,

Dez.

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If you’ve just started up in internet marketing, you might feel an adrenaline rush when you stumble across Twitter, or Facebook.

The scenario goes something like this:

“Hmmm, I could send loads of links to my offers using Twitter or Facebook. Hmmm, if I get 10,000 followers on Twitter in 90 days (or maybe 30) using an automated Twitter marketing software tool, then if only 0.1% of them buy my stuff, I’ll make loads of $$$$$”.

OK, I admit, I’ve had that thought.

But after a while, when you connect with others who are doing the same thing…the result is just lots of un-read Tweets (or worse, being banned from Twitter or Facebook).

And nobody is really listening. To you. Or to each other.

That’s not good for anyone.

The whole point about social media is that it’s meant to be social..conversational.

Does that mean that you shouldn’t send out scheduled comments at all?

I’m not saying that. I am saying that you should interact with people. Get to know them. Talk to them via Facebook chat, or Skype, or even meet them in person if they live in the same town/city as you.

Don’t just machine gun out endless affiliate links or opportunities.

No-one’s listening.

OK?

For more information about the correct way to use social media, Google:

“Perry Belcher Social Media”.

Perry is funny, forthright, one of the biggest laughs I’ve bumped into on the internet & he’s genuine, loud, humble and not afraid to admit his mistakes.

Perry understands how social media should be used. And how it shouldn’t be used.

I’ve snagged this summary from F-Secure:

Tips for safer social networking

    1. ALWAYS have separate and secure passwords for your e-mail and social networking sites.
    2. If you become aware of a Facebook security problem, post about it on your Wall so the community can take preventive action.
    3. Pick your friends wisely and have a security guru among your friends!
    4. If you are on Facebook, Fan the “F-Secure” page to get the latest news

    …I especially like 3. about having a security guru: make sure you choose someone who has some level of skill in this area if at all possible, so that you can be confident that they actually know what they’re talking about 🙂

    The bottom line is: don’t be lazy (espcially with respect to email accounts used  & email passwords).

    How many email addresses should you have? At least two – a personal & a primary business email. If you’re a domain-a-holic like me,  if possible have a separate email account for each domain you host.

    How secure should the email passwords be?  There’s a simple answer: as secure as you can possibly remember.

    If this all seems too much

    • Use a password-storing tool on your home computer to store all your passwords
    • Make the master password VERY obscure so that even if your computer is taken over by a password-cracking trojan, it will take a long time to crack the master password.
    • Since the password is obscure, unless you’re a nerd like me (who remembers very random sequences just for fun), write that pasword down somewhere & keep it somewhere safe.

    Twitter Denial of Service Attack

    Twitter Denial of Service Attack


    Twitter sometimes goes down due to overloading, but this time it was much more serious – the Twitter status page shows how the company was subjected to a severe denial of service attack.

    Apart from the obvious hassle this will have caused many users, what are the possible outcomes of this so-called ‘DoS’ & should we be worried?

    In short, the Twitter Technical Team – aka T3 (I admit, I just made that up 🙂 ) will obviously be working hard on how to prevent this in the future.

    But why do ‘hackers’ (or ‘crackers’ as they should be correctly termed) do this kind of thing?

    Well, there are as many reasons as days in the year, but one of the primary ones might be to see if they can hold Twitter to randsom – ie ‘Pay us $100,000USD or we’ll take you down again’ kind of thing.

    Or, it might be they just want to be able to go higher up in the hacker rankings:

    “Hey, were you the guy who brought Twitter down? Hey, quDoS to yer man…”

    Whatever the case, it’s a jolt of a reminder for all us Twitter-ites (or Tweeterholics) not to become reliant on Twitter as our primary method of communicating with one or another.

    There’s always the phone. Or even…face to face 🙂

    The IM Report Card is a brilliant concept – it gives anyone with direct experience of internet marketing products a chance to share their experiences, good & bad, of a product that they’ve bought/used.

    It aims to become THE place of effective peer-review in the Internet-Marketing Community, and it’s aims in that respect are commendable.

    What’s more interesting, is that the owners will also *pay* the reviewers money, which is a good way of encouraging people to bother to review. All submissions are monitored for spammy links, and are reviewed prior to publication.

    Here’s an article I’ve just finished about Global Domains International, with whom I’m a member:


    Little Disclaimer: I can only speak from personal experience here, so please don’t take what I say as ‘gospel’.

    I’ve been using GDI for a couple of months now, in ‘set-and-forget’ mode.

    I found out about them through an affiliate link on Twitter.

    If you’re new to website building, and don’t mind paying a little over the odds for a basic webhosting/design service, then I think GDI is great value – the GUI-based interface is a real God-send for anyone new to designing web pages.

    For myself, I didn’t personally ‘warm’ to the web-building interface, as I’m the sort of guy who likes building things from the ground up.

    Having said that, I didn’t join GDI for the web-building tools; I joined it to earn some money.

    I’m currently working on a few businesses, one of them being affiliate marketing, and so one way I’m promoting GDI is through a very simple banner ad on my blog.

    I’m not expecting it generate significant income initially, but once traffic grows significantly to my blog, I’m sure that some people will like what GDI offers, particularly in the niche that the blog focuses on.

    The other way I’m promoting GDI is again incidental – through Kimbal Roundy’s Spider Web Marketing System, which he’s imminently releasing in it’s version 2.0 form, using social media.

    Undoubtedly Kimbal uses GDI & other affiliate schemes to earn himself money, and I think he’s a very clever guy (& all the best to him for creating SWS 2.0).

    In the long run, I expect to earn the most using GDI through Kimbal’s system, as it’s a very powerful lead generation product that he’s created.

    If you’re not doing either of the above, or promoting it through other methods that the GDI trainers recommend, I would say that unless you totally focus on GDI completely, you’ll be disappointed with the results.

    But in truth, you shouldn’t expect to gain much in any niche/business model unless you put massive action into it, so noone should be complaining that GDI doesn’t match up to their expectations.

    To anyone out there who’s just starting out using the internet to make money – don’t be angry with the marketing, just learn about it, and learn from it…..monitor your own emotional response when you see good marketing & learn why it’s so effective in drawing you in.

    In time, you’ll have the principles firmly established in what you do. Remember, good marketing is all about AIDAS (Attention/Interest/Desire/Action/Satisfaction). The GDI marketing is amongst the best I’ve seen.

    But I’m not cross with them for drawing me in – I went into GDI with my eyes open. I’m not disappointed. Remember too that there is a *lot* of training available to help you if you want it.

    I’m busy developing my primary businesses, so I haven’t availed myself of that training – but it’s there if I ever want/need it.

    So, if you are a GDI member, take the advice from the few reviewers here who have stuck it out, some of whom *are* earning good money.

    And if you’re thinking about joining them, but haven’t yet made up your mind, make sure you realize that you *will* have to work hard at it initially – and as one other reviewer said – be prepared to think outside the box a little bit & find you’re own unique angle.

    That’s one of the key ingredients for any *really* successful marketer, whatever you’re promoting/creating.

    All the best,

    Dez.
    http://dezfutak.com.


    Interested in The IM Report Card? Click Here to find out more

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