Jawed Karim’s impressive geek skills also include being the main coder for Paypal’s real-time anti-fraud protection algorithms, so he’s a prety clever guy 🙂 & he now runs Youniversity Ventures.
So what was it that has made Jared SO incredibly successful? Well, you might think that’s a bit of a daft question, as we all already KNOW that the answers is "YouTube!".
But that’s the power of hindsight. Prior to 2005, YouTube didn’t exist.
And then Jared had a killer idea, which led to what he calls a killer application:
(this is taken from his October 2006 presentation here: http://www.youtube.com/user/jawed#p/u/3/nssfmTo7SZg )
Now, I would dare to go a little step further with this definition, and with my marketing hat on, say this:
A Killer Product or Service is one which is so desirable in its benefits to the end-user, that
it becomes the de facto tool or system that everybody leaps on without any hesitation,
because its real and perceived value is so obvious to all.
Now, I’ve been riding the Web Waves for a couple of years now, and prior to that I was involved in some pretty geeky projects, so I reckon I know when I can spot such a killer application.
Last week, I came across one, after chatting to a new friend on Facebook. I was looking for a smarter alternative to Goto Webinars, that leveraged video as a core part of the offering, but also at an affordable price.
Well, rather than going into lots of details here (because this is about YouTube after all), I want you to find out yourself, by watching the video below.
If you are involved in any kind of marketing, and you recognise how leveraging video is key to being able to connect with clients and prospects, then sign up to get instant access to the free 22 minute presentation.
Picture this: you’re cooking some food, listening to your favourite music radio station, when suddenly your serene (or maybe excited!) state of mind is interrupted by the jingle of your latest pet-hate and cheesy ad from some local company trying to corner the competitive carpet market.
How do you feel now?
Annoyed. Angry, even.
Or, if you’re the take-action type, you’ll re-tune somewhere else until the yukky ads have gone away.
That is, unless the new radio station is also mid-way through it’s 5-15 minute session of disruptive, annoying and irrelevant ads.
Someday someone is going to create some kind of software which automatically scans for new radio stations when the ads appear.
But that will probably be made illegal.
Or, we’ll have the increasingly familiar scenario of a premium version of your favourite TV channel or radio station which is ad-free.
Now that presents an interesting question:
If people are willing topay moneyto havead-freecontent, why hasn’t the penny dropped for business owners?
In other words:
Why do businesses still pay for disruptive, non-targetted and annoying ads with a conversion ratio of no better than 0.1%??
That’s an aweful lot of money going into someone else’s bank account…
Maybe one reason is that businesses think that they have to demonstate that they’re a big player now, by splashing out $20k+ on some magazine or radio ads, so that people start thinking they’re worth listening to.
But that’s a dangerous game to play in an uncertain economy.
So what’s the alternative to Interruptive Advertising?
The answer is on your lips I’ll bet:
Social media. Viral video. Blogging, etc.
Now, I’m going to focus on viral video.
I’m not saying that the others aren’t important. Far from it. In fact, you might be getting this content through Facebook, Twitter, a blog post somewhere, or by the time it reaches you, it might even be a video or podcast.
But if I had to pick between all the so-called Web 2.0 (or is it Web 3.0 by now 🙂 ) properties, I would choose video every time.
The simple answer is this: out of all the different ways of communicating remotely, video is the only one which stands the best chance of really engaging the with viewer in a cross-sensory manner.
The day someone invents real-time smell production out of your TV, computer or mobile phone screen is the day I’ll be proved wrong.
Did you know that around 30% of all your brain function is given over to visual processing?
That’s a huge amount. And I haven’t added in audio yet, either.
So video, done in the right way, has the best chance of engaging the viewer with an experience that will produce a lasting and potentially very positive effect.
Ok, you might be saying, everybody knows that already. It’s obvious.
That’s why the title has the word VIRAL in it.
Viral videos are, by definition, almost unstoppable. I say almost, because eventually, if you have a viral video, it might get overrun by someone else’s in the same niche.
But I’m getting ahead of myself.
What exactly do I mean by viral video?
As I’ve already said, viral videos are almost unstoppable, and they contain some, or all, of the following 7 features:
7 key ingredients of Viral Videos
On the edge
..in essence, viral videos tell a story that is disruptive in nature.
They put a new twist in the viewer’s mind by either exposing the shortcomings of their existing pre-suppositions about what should happen next.
And in so doing, they become memorable, and compelling enough so that the viewer just *has* to pass it on to someone else…
But, you might argue, if viral videos are disruptive, surely then they’re just the same as the annoyingly interruptive ads we all hate?
The answer to why viral videos are not annoying, is this: the way they spread isn’t by broadcasting them one-to-many, like traditional advertising does.
Instead, the content issharedin amany-to-manymanner.
That’s why, if your video is a good one, it will be unstoppable, because you’ve given up the right to control the distribution.
Ok then, so if viral videos are so powerful, why don’t businesses use them all the time, instead of relying on traditional and expensive advertising methods.
Well, the truth is, is that making a video go viral is not a guaranteed given.
It’s much,much easier to make a video go viral than it used to be.
The main reason is that the internet is so much more interconnected today than it was 10 or even 5 years ago.
Since YouTube, Facebook & Twitter came centre-stage as thede-factotrio of social media services, there has been an incredible explosion of new social networks, micro-blogging platforms, video sharing sites, and media distribution services that, in their totality, are completely revolutionizing the way we communicate, shop, make decisions and form relationships.
This interconnectivity, whilst overwhelming and scary for some, presents the human race with the most amazing opportunity that’s ever been available in our entire history.
But now I’m running ahead of myself.
I’m looking at the role of viral video as a method of connecting businesses with potential customers. But of course, I’m happy to admit that this is only (and perhaps thankfully) a tiny segment of the whole picture as far as viral video is concerned.
Let me finish this exploration by giving you my top strategies for creating viral video.
(By the way, before I go any further. Let me make it clear that I’m not a viral video guru, just someone who is learning the craft and sharing my observations plus the experiences of others).
Top Tips For Creating Viral Videos
– Research high volume trending topics and brainstorm how you might segue into a popular trending ‘meme’
– Use the same tags that other high-view videos have used
– Brainstorm ideas for videos which combine factors such as humour, unexpected twists, and shocking juxtaposition of ideas
– Use distribution tools such as Traffic Geyser to spread your video across many syndication sites
– Combine eye-grabbing headlines with strong mid-point images (the mid-point of your video is the default image that YouTube and other syndication sites will display as the ‘still’ for the video)
– Employ white-hat SEO techniques such as video RSS feed mashups, pinging and embedding your video on relevant high-traffic blogs, forums and article sites (some do allow video embedding).
Want to chat more about Viral Video and how to use it in your business? Come and join me on the Viral Video Marketing Facebook group now.
The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.
Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.
Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.
Well, now it is.
Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.
These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.
Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:
–why sitting in a cafe all day long led to a real breakthrough in Jim's business
–how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer
and much more, some of which is helter-skelter stuff.
Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.
In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get82 leads in a single day.
The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.
Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.
The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.
I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.
MainStreet Marketing Machines (MSMM) is explained above by Mike Koenigs, in which he shows how you can use his video marketing system for offline businesses.
In fact, Mike has set up his latest training, software and system, so that if you are an internet marketer who wants to connect with offline businesses in your area, you now can. It’s an very comprehensive package that will be a deal-maker for many struggling offline businesses for years to come.
I’m purchasing Mike’s system & will report back soon, once I’ve been using it for a while.
By the way, if you want to find out more about this system – click on the link on the video above, or this link here.
(The links above are affiliate links, so I will get some money from Mike Koenigs if you buy through my link. If you don’t like me getting money like this, then here is the raw link: http://www.mainstreetmarketingmachines.com )
MainStreet Marketing Machines is an awesome system, and Mike Koenigs’ stuff has been used by none other than: Paula Abdul, Tony Robbins, Frank Kern & many others.
In essence, it’s about networking, masterminding, building certainty, expectancy, vision, passion, and most of all, hope.
Company directors Jay Kubassek & Aaron Parkinson come from humble beginnings, and they both recognise how important it is for any budding entrepreneur to see it actually working, for real.
In fact, all of the speakers you see in the above video have been through the hedge backwards to get to where they are now. They know the sleepless nights, the debt, the doubts, the fears.
But instead of being paralysed by the oncoming headlights from the freight train, they took action. They knew it wouldn’t be easy.
They knew it would cost them time, energy, effort and pain, to get where they are today.
But what kept them going, beyond anything, was a rock-solid belief in themsleves and the vision that they were, and still are reaching for today.
If you believe Jay & Aaron do this to make themselves richer, then perhaps you don’t yet understand the power of giving.
The Carbon Copy PRO community has been infected by the giving virus. Members at every level understand the power and release that comes from helping others to improve their lives, and that’s what the 10 for 10 is all about.
If you’re a struggling online marketer, or perhaps from a network marketing or home-based business background, then you will no doubt identify with, and possibly espouse similar values.
What makes Carbon Copy PRO unique in the field of the internet marketing world, is that the training, mindset and leadership development equips any entrepreneur with the right skills to make their business, and life, a success.
Want to know More?
Fill in the box above or opposite to find out more from Jay Jubassek, and I’ll get in contact with you too to answer any questions you might have.
Make no mistake, Carbon Copy PRO is the premier marketing training platform for any online business, and that’s not just sales hype.
The message of the above video is surely that with the advent of the MIT (Media Interwoven Trio) of Facebook, YouTube & Twitter (not fogetting the hundreds of socialbookmarking sites!!), there has never been a time in history when the people of the planet are so inextricably interconnected.
Socialnomicsaff link, subtitled " How social media transforms the way we live and do business" contains a message that every business needs to get hold of in this time of economic uncertainty.
If you run a business, and you don’t yet have a Facebook Fan page, Twitter account or YouTube channel, then you are missing out on a huge swathe of potential customers. You owe it to yourself to get online as soon as possible. Your savvy competitors might just get there before you otherwise.
Don’t believe that this is scaremongering hype either. Comcast, (US-based) after all, has seen a massive rise in popularity since it decided to meet customers on Twitter.
If you run an offline business, you should be there too.