Dan Zarella from Hubspot recently presented a superb study he has completed on the Science of ReTweets, and how they can be usefully be applied in a marketing context. He gathered data from over 100,000,000 (yes, that really is 100 million!) tweets and found some interesting and startling patterns.
What follows is a pithy summary of his webinar – if you are busy, you can access his slides at the end of this article.
So, what is the Science of ReTweets, and why is it so important to know about it from a marketing perspective?
The simple answer is this: if you know how to maximize the reTweeting of your posts, then your message is far more likely to reach the widest possible audience. Dan is a marketer himself, however, and he shares more in the webinar about how you can take advantage of the knowledge he has gained to turn such a process into the raving fans your business needs as its lifeblood.
What follows are some highlights from Dan’s webinar – but I highly recommend that you watch the webinar in full if you want to take things further, as I’m just giving you some of the cream of what Dan shared – and you should grab the milk as well, for a more complete “diet”.
I deliberately haven’t reproduced all 28 findings, as that wouldn’t be fair on Dan’s hard work, or HubSpot, who had to pay significantly to get this data. Instead, you should watch the webinar, or at least look at the slides below.
Finally, when you’ve done that, I highly recommend that you download HubSpot’s free guide here: The Twitter for Business Marketing Kit. (That’s not an affiliate link by the way, though I really ought to become an affiliate, as they are a terrific company).
3-7pm EST, with a peak at around 5pm EST.
Friday afternoons.
News!
Bit.ly
(Dan produced data on the top 20 – you’ll have to flick through the slides below to see the rest!).
(you can read the original article here).
