Super Easy Tube Traffic is a great introduction on how to use YouTube to create content that is of value to others for the purposes of branding and promotion.
In Super Easy Tube Traffic, Zane Miller overviews every major step required to get going with YouTube, from keyword research, to channel optimization, right through to social bookmarking and even how best to use outsourcing.
I've been using YouTube as one of my lead generation strategies for over 2 years, but Zane shares some golden nuggets in this course which I know you will either not have heard of before, or you're not yet implementing with maximal effect.
Zane Miller really is an expert in YouTube – his nickname is the The YouTube Sherpa – and not without good cause, as he has built an entire business around creating great content and sharing it on the world's most popular video sharing site.
Great content which capture your audience has always been at the heart of what YouTube is about, and that's exactly where Zane is coming from. Rather than gaming the system, Zane shows you how to leverageYouTube to your best advantage, without coming across as spammy or false.
Super Easy Tube Traffic is a terrific introduction to YouTube and something that you will undoubtedly come back to again and again as your experience grows.
I have huge respect for Gary Vaynerchuk – he is about 10 years ahead of the curve in terms of online business ethics and transparency, so if you're thinking about getting started in the online game, you and you haven't caught up with his books & videos, you should switch off your TV for a couple of days & grab a pen, take some notes, and write down an action plan based on your skillsets and passions.
I'm about to launch my first online training product on video marketing and video creation, and Gary makes it very clear that if you have skills that others want to benefit from, it's never been easier and cheaper to get started.
So how do you get started? Well, buy a couple of Gary's products, get yourself a simple WordPress website and start writing about your skills, offering free downloads in exchange for your email address, and then once you've got a few dozen, start asking them how you might be able to help. And, better still, hang out on the Warrior Forum, a superb place for finding out how to get started. If you have any questions, please do fill in your details on this page (or at the bottom, in the comments section).
Wishing you every success as you build your online empire,
I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this:
"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"
So how do you brand your business online?
The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.
Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.
How do you want your business or personal presence to be perceived by others?
Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.
In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.
I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.
Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.
Every business must now seriously consider how it wants to be known.
Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.
So how do you go about leveraging these online technologies?
Here are a few simple ways to leverage your existing content:
Use Ping.fm to join together your social media accounts
You can also use Pixelpipe to perform a similar function
Join up your Twitter, Facebook & LinkedIn accounts to cross post
Use SocialOomph to time the release of blog posts and Tweets
Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations
There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.
In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.
So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.
But you can't just sit by and hope. You've got to act. And now would be as good a time as any…
I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.
The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.
You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.
If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.
Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.
So, then, what's all the fuss about QR codes?
Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).
And it had a QR code attached to the shop window.
So why would a place advertising Real Estate do that then?
Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.
So what does that mean for you, if you run a business?
Obviously, a big opportunity.
With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.
And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.
And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?
You have got those, right?
If not, maybe we should have a conversation, (or Tweet or text!).
I'll be detailing more ideas that you can steal from this site soon, so stay tuned!
Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.
I’ve just been playing around with a very cool new search engine called Blekko.
It’s currently in Beta, but it has a lot of very cool functionality that, although you can find within Google if you try looking hard enough, it’s very easy to use.
Namely, Blekko (rhymes with Gekko??!) allows you to create your own slashtags and save them.
Also, you can delete searches as spam…something that is appearing within Google, I agree.
But one thing that Blekko gives you very easily that Google doesn’t is a very accessible and comprehensive analytics functionality, so you can look at inbound links, compate websites’ SEO, and so on.
Now again, Google does offer this via its own Analytics engine, and I agree with you if you tell me that Google’s offering is more detailed and flexible, but you can’t do market research so quickly, and much of the analytics intelligence isn’t easily available to the end user in the way that it is with Blekko.
So from my perspective as a marketer, I’m pretty much sold out on Blekko being a terrific marketing tool that I can use to help me when I’m seeking to understand marketing.
Probably the best thing I like about Blekko, and it’s something that is touted quite strongly in the demo video on the company’s website, is that being able to actively search for just certain categories is a snitch with the new search engine.
Foe example, if I want information about the Nokia N900, I can specify:
n900 /tech – for technology information
n900 /shopping – if I want to buy one
(Actually, I’m only guessing about the shopping slashtag, but it’s pretty certain that it’s going to be an option!).
In case you haven’t watch the video above, do make sure you do, as it overviews much of what I’ve written here.
So is Blekko yet another example of a technological game-changer? I think so.
Jawed Karim’s impressive geek skills also include being the main coder for Paypal’s real-time anti-fraud protection algorithms, so he’s a prety clever guy 🙂 & he now runs Youniversity Ventures.
So what was it that has made Jared SO incredibly successful? Well, you might think that’s a bit of a daft question, as we all already KNOW that the answers is "YouTube!".
But that’s the power of hindsight. Prior to 2005, YouTube didn’t exist.
And then Jared had a killer idea, which led to what he calls a killer application:
(this is taken from his October 2006 presentation here: http://www.youtube.com/user/jawed#p/u/3/nssfmTo7SZg )
Now, I would dare to go a little step further with this definition, and with my marketing hat on, say this:
A Killer Product or Service is one which is so desirable in its benefits to the end-user, that
it becomes the de facto tool or system that everybody leaps on without any hesitation,
because its real and perceived value is so obvious to all.
Now, I’ve been riding the Web Waves for a couple of years now, and prior to that I was involved in some pretty geeky projects, so I reckon I know when I can spot such a killer application.
Last week, I came across one, after chatting to a new friend on Facebook. I was looking for a smarter alternative to Goto Webinars, that leveraged video as a core part of the offering, but also at an affordable price.
Well, rather than going into lots of details here (because this is about YouTube after all), I want you to find out yourself, by watching the video below.
If you are involved in any kind of marketing, and you recognise how leveraging video is key to being able to connect with clients and prospects, then sign up to get instant access to the free 22 minute presentation.
Here’s a recent example of a video embedded with Easy Video Player 2:
The actual video is on the Web Video Explosion website, which is running FusionHQ – a very powerful marketing platform which allows me to generate websites, sales funnels, "launch trees", affiliate campaigns, and much more.
If you’re serious about online marketing, then both Easy Video Player 2 & FusionHQ will allow you to produce quality online content very quickly.
I’ll be showing you more about both these tools over the next few weeks, giving you a "sneak peak" on how they are used, and how to build sales & marketing funnels using them both.
(PS The links to FusionHQ & Easy Video Player 2 are affiliate links, so I will get paid money if you subsequently buy either of the products through my links. I highly recommend both, and am using both on my online marketing).
MainStreet Marketing Machines (MSMM) is explained above by Mike Koenigs, in which he shows how you can use his video marketing system for offline businesses.
In fact, Mike has set up his latest training, software and system, so that if you are an internet marketer who wants to connect with offline businesses in your area, you now can. It’s an very comprehensive package that will be a deal-maker for many struggling offline businesses for years to come.
I’m purchasing Mike’s system & will report back soon, once I’ve been using it for a while.
By the way, if you want to find out more about this system – click on the link on the video above, or this link here.
(The links above are affiliate links, so I will get some money from Mike Koenigs if you buy through my link. If you don’t like me getting money like this, then here is the raw link: http://www.mainstreetmarketingmachines.com )
MainStreet Marketing Machines is an awesome system, and Mike Koenigs’ stuff has been used by none other than: Paula Abdul, Tony Robbins, Frank Kern & many others.