If you be involved with marketing for sometime, you almost certainly have heard of Frank Kern.
Frank Kern is an Internet marketer who is famous for his surfing antics, but more importantly he has built an Internet marketing business over the last five years which is almost as legendary as his guitar playing.
At the time of writing this blog post, Frank is just about to release a new product called list building control. He outlines some of the principles that have helped him build a multimillion dollar business over the last few years in the following video: http://bit.ly/ds1CwY.
If you are a busy person like I am, perhaps you haven’t got time to watch the video right now. If that’s the case then here is a summary that I’ve done of Frank’s video which will help you understand the core principles that have helped him to go from rags to riches.
He calls these five principles the five pillars of kindness, and in essence the five pillars are all to do with giving people what they want, so that they move closer to their end goals, whatever they might be.
So without further ado here are Frank’s Five Pillars of Kindness that every Internet marketer should be focusing on as they market to their lists and provide value:
The 5 Pillars of Kindness
1) To know your subscribers’ desired outcomes – what they want to accomplish, and generate good will by giving them what they want.
2) Overcome their skepticism with shock & awe coolness: understand that they are likely to be skeptical.
People join your list because they want to get one step closer to their desired outcome. So lead with your best foot forward – give something of great value to your subscribers with something that will massively help them.
Give people the most valuable thing you have upfront.
3) Demonstrate that they can do it! Deep down inside, many people suffer from self-doubt which sabotages their success. It’s up to you to prove to them that they can do it…by showing them past experiences of others who’ve started exactly from the same point who have become successful.
4) Don’t just show them that they can do it: give them the tools with which they can actually succeed.
People are not on your list for fun. They are there to get help.
5) Motivate them to go further: make an offer to them which will help them accelerate their progress, and which will genuinely help them.