Super Easy Tube Traffic is a great introduction on how to use YouTube to create content that is of value to others for the purposes of branding and promotion.
In Super Easy Tube Traffic, Zane Miller overviews every major step required to get going with YouTube, from keyword research, to channel optimization, right through to social bookmarking and even how best to use outsourcing.
I've been using YouTube as one of my lead generation strategies for over 2 years, but Zane shares some golden nuggets in this course which I know you will either not have heard of before, or you're not yet implementing with maximal effect.
Zane Miller really is an expert in YouTube – his nickname is the The YouTube Sherpa – and not without good cause, as he has built an entire business around creating great content and sharing it on the world's most popular video sharing site.
Great content which capture your audience has always been at the heart of what YouTube is about, and that's exactly where Zane is coming from. Rather than gaming the system, Zane shows you how to leverageYouTube to your best advantage, without coming across as spammy or false.
Super Easy Tube Traffic is a terrific introduction to YouTube and something that you will undoubtedly come back to again and again as your experience grows.
I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.
The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.
You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.
If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.
Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.
So, then, what's all the fuss about QR codes?
Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).
And it had a QR code attached to the shop window.
So why would a place advertising Real Estate do that then?
Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.
So what does that mean for you, if you run a business?
Obviously, a big opportunity.
With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.
And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.
And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?
You have got those, right?
If not, maybe we should have a conversation, (or Tweet or text!).
I'll be detailing more ideas that you can steal from this site soon, so stay tuned!
Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.
The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.
So how was the idea really born?
For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?
But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!
For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.
And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.
So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).
And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.
Jawed Karim’s impressive geek skills also include being the main coder for Paypal’s real-time anti-fraud protection algorithms, so he’s a prety clever guy 🙂 & he now runs Youniversity Ventures.
So what was it that has made Jared SO incredibly successful? Well, you might think that’s a bit of a daft question, as we all already KNOW that the answers is "YouTube!".
But that’s the power of hindsight. Prior to 2005, YouTube didn’t exist.
And then Jared had a killer idea, which led to what he calls a killer application:
(this is taken from his October 2006 presentation here: http://www.youtube.com/user/jawed#p/u/3/nssfmTo7SZg )
Now, I would dare to go a little step further with this definition, and with my marketing hat on, say this:
A Killer Product or Service is one which is so desirable in its benefits to the end-user, that
it becomes the de facto tool or system that everybody leaps on without any hesitation,
because its real and perceived value is so obvious to all.
Now, I’ve been riding the Web Waves for a couple of years now, and prior to that I was involved in some pretty geeky projects, so I reckon I know when I can spot such a killer application.
Last week, I came across one, after chatting to a new friend on Facebook. I was looking for a smarter alternative to Goto Webinars, that leveraged video as a core part of the offering, but also at an affordable price.
Well, rather than going into lots of details here (because this is about YouTube after all), I want you to find out yourself, by watching the video below.
If you are involved in any kind of marketing, and you recognise how leveraging video is key to being able to connect with clients and prospects, then sign up to get instant access to the free 22 minute presentation.