Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.

Key Components to your website:

These all affect your quality score

  • Relevant, original content
  • Be easily navigable
  • Quick load time
  • Minimum pop-ups or pop-unders
  • Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend to use the visitor’s personal information

Google Quality Score

Google Quality Score

Adrank & Cost-per Click

Google determines your ad rank according to the Quality Score x your maximum bid; the higher the product of these two numbers, the better you ad rank and the higher up you’ll be in the paid advertising rankings.

Plus, you won’t have to pay so much to get in the number one slot. In fact, if your quality score goes up as a result of you tweaking your pages (as per the above checklist), then you could end up paying less for the number one slot compared to the person below you.

Cost per Click(2)

Your CPC = Your Competitor's Ad rank below you/Your QS

In other words, it really pays (literally!) to follow the Google adwords training on what makes a good quality score: When I first started Search Engine or PPC marketing, I was aware of the need to have a good quality score, but I didn’t really have enough experience or knowledge to know how to get my Quality Score higher, so I wasted lots of money.

If you’re starting out in Search Engine Marketing, Pay per click advertising, or affiliate marketing, John Reese’s new course is an ideal companion to the free stuff that Google provides – click the image below to find out more.

Build the ultimate moneymaking online business!
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Summary

Image representing Google as depicted in Crunc...
Image via CrunchBase
  • Google Wave is like your own customizable mashup of several different communications technologies.
  • Think of it as a combination of:
    • wiki+Facebook+IM+Twitter+Flickr+Live Blogging
  • It will MASSIVELY speed up the way we can network with other people, create collaborative work and share our lives
  • Google Wave is open source, which means its development will be super-quick and new twists & turns to what it is & becomes will be up to all of us.
  • Set to be released sometime in Summer 2009.
  • If you’re involved in any kind of web presence for your business or social networking, and you don’t get involved, you’ll kick yourself.
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Aaron Greenspan recently commented on his local small claims court’s decision to award him the money he was owed by Google as a result of them suspending his Adsense account, for no given (and seemingly totally spurious) reason. The fact that Aaron won might be rather worrying for the search-engine giant. As Aaron describes so graphically in his own words:

“But it’s not fair!” Google’s paralegal protested. “What if everyone whose account was canceled sued Google?”

It’s a valid question. Yet until Google changes its policies to become more transparent, which might also reassure skeptics that AdWords and AdSense, which have oddly limited reporting capabilities, aren’t just two sides of the same ponzi scheme (for why else would one want to terminate legitimate accounts with high monthly liabilities when they’re supposed to be making money for Google on each click?)–I will give this answer:

Maybe everyone whose account was canceled, should.

WHHHEEEEEWW! Now that must be a worry for the King of Search! Let me know what *you* think??