01 Sep

State pension cash set to run out in 2015? Time for a different type of pension!

Just saw this today:

Instead of investing money in the government's bankrupt pension scheme, why not invest some of your own time to build something much, much better? Click here to find out how

Build your own pension with time instead of money – click here to find out how

This quote takes things a step further:

The report’s author, Michael Johnson, has suggested that the end of the fund will mean that the government needs to take radical steps. He suggests that it should bring an end to the National Insurance system – and that the Chancellor ought to announce this in the Autumn Statement. He suggests that the current approach of adding it to the income tax bands should make way for a single tax matching the total tax we currently pay on income – namely 32%, 42% and 47%.

But perhaps most shocking is the effect he is predicting for future generations. Johnson suggests that: “Given that exhaustion is inevitable, the next generation should be advised that their State Pension will be, at best, derisory. Indeed, it would be prudent to plan around not receiving anything at all.” He warns that for people aged 45 and under there’s every chance that the pension will be more modest, and retirement dates much later. For those under the age of 35 he says that there may be no state pension at all.

So Instead of investing money in the government’s bankrupt pension scheme, why not invest some of your own time to build something much, much better? Click here to find out how.

07 Sep

Paypal.me – what a simple innovation



The best innovations are sometimes both simple to grasp, elegant in the solution they create, and almost always obvious in retrospect.

PayPal’s “Paypal.me” idea ticks all 3 checkboxes, providing individuals, startups and solopreneurs alike with a quick and easy way to invoice for services, creating payment links “on the fly” like this:


for example.

Simple to grasp, elegant and super-quick to set up.

There are so many ways this can be used; here’s some quick ideas:

  • You’re a business growth consultant who charges £120/hour, offering some freemium content on a Google Hangout or Periscope to a targeted group. At timely moments during the valuable free group session, explain that for one on one sessions, viewers can take advantage of a 30 minute “special” where you’re offering to help them move forward, at a 50% discount: http://paypal.me/yourname/30. Or perhaps instead, if they want to take the next step, you could send them to http://paypal.me/yourname/1 for a £1/$1 trial for a 15 minute session.
  • You’re out with some business friends & the group decides to go for an impromptu Italian meal – but you’ve accidentally left your credit cards at home. Since there’s no charge to receive money if it’s from friends, most of the group have already grabbed their own personalised Paypal.me link, and the leader sends you his Paypal.me link for your share of the meal via text.
  • You’ve just introduced a new B2B service and you’re with a prospective client who really seems to want to trial the system today, but you’re not entirely sure they’re being serious. You could create a Paypal.me link “on the fly” as you’re talking with them as way of checking where they’re at: “Tell you what, let me text you a trial link where you can run with our full system for 30 days, and then you’ll be in a much better place to see if this is really a good fit for your business”.

…this is obviously just the tip of a very large iceberg in terms of how Paypal.me could be used.

But you can already see that with a bit of preparation on your part, you can leverage Paypal.me in all sorts of creative ways to help with better cashflow, give new clients a low risk way to get on-board, and a whole bunch more.

How about a tip jar for Bloggers, with a WordPress plugin that gives the reader an Ajax-based dropdown where they select the amount they want to tip and then pay via Paypal.me in just a few clicks)?

Or maybe something similar to the above for a yard sale, or even you’re own Etsy-style “pay what you reckon” e-commerce page, where visitors can choose from a range of prices?

What ideas can you come up with that will help your business using Paypal.me?

19 Jan

Twilio Sms in the UK – Now LIVE!

Twilio sms in the UK is now live! I've been using  Twilio sms since last November, and in December of last year I worked with 2 JV partners to launch some Twilio SMS software which is very easy for businesses to use.

This is great news for small businesses who want to use sms lead generation & other sms marketing strategies, but up to now the costs have been prohibitive: Twilio is charging 4cents per message, and you can rent a number for just $1/month.

Twilio has been called a disruptive technology by many, and although it's not the only kid on the block (its competitors include Tropo, Nexmo, Trumpia and a host of others), it's one of the few companies who I believe have enough zeal, investor backing, and vision to push forward sms & IVR-based telephony services for Small to medium sized companies.

Twilio is no small fry though, and its infrastructure is designed to be robust enough to meet the demands of the Big Boys.

Although the main front-end focus of the company is sms and voice communication, Twilio offers a very comprehensive call distribution with an Interactive Voice Response capability – so that any business can get access to these services.

So what does that mean for your business?

You now have access to cost-effective sms customer followup and sms marketing tools in your hands at a very affordible price point.

If you want to know how this works in practice, watch this video below which gives you an example of the sort of thing you can do with Twilio and sms lead generation (this is just the tip of the iceberg with what's possible with Twilio):


Lastly, as I mentioned at the beginning of the article, I have been working some excellent people to bring to market a very cost-effective sms platform for local businesses here in the UK. The video below was produced a while ago, and the web-based sms software we are now using has developed since it was made:


If you have any questions about the software, send the keyword: sms  to 447860022811

. Dez.

22 Nov

Offline Snatcher – How to Find & Grab Hot Offline Leads Using YouTube


So how can Offline Snatcher help Me?

Quick Answer: Because this is a method that really does help you find offline clients very easily.

See the next section below to find out more.

So, what's in Offline Snatcher, then? Tell me more!

Module 1: The Offline Snatcher Blueprint

– Learn this simple blueprint to finding the leads (works in UK, USA, Canada, Australia, Sweden & Spain) 

– Discover how you can prize out:

*The FRESHEST leads (these are the HOTTEST businesses)

*Leads with the fattest marketing budgets

*Businesses sorted via category

*Businesses sorted via Location

Module 2: Setting Up Your Freemium Service(s)

*Step by step instructions of suggested services to offer businesses

*Out-tasking strategies and recommendations

*Details of other services you can offer

Module 3: Closing The Deal

*Simple techniques you can use to increase the closing rate:

*The “Fight for the food” method

*The “S.M.S.” method (not mobile messaging !)

*The “Expert media” method

*The “Fight for the food” method

Module 4: Upsell Strategies

*What services to combine to increase your profit margin

*Simple ideas on the Sales Funnel

(great for beginners, but experienced markters will already be doing these)

*The ONE service you MUST be offering businesses right now (and it's not Fanpages, though I do talk about them too  )



Originally Posted by ShaneWilliams View Post

When you were generous enough to allow me a sneak peek into this, I was expecting it to have some content for sure, but nothing like this.

You have a great teaching style and make it super simple for anyone of any level to jump on this.

The mods are packed and I LOVE the summary section you provide below each video….makes for very easy access when you need to go back and review.

Thanks for all the relative links you provide, and especially your Closing The Deal and Upsell Strategiessections!

I'm not going to go into major detail because there's no reason to spill this method. It is wise investment for anyone involved in offline at all.

The proceeds are going to a much needed cause. You are a super guy for looking out for your fellow neighbors on this planet.

Way to go Dez….you hit a homer with this one


Originally Posted by DaveOffen View Post
You can tell who is genuinely working "in the trenches". If you take a look at some of Dez's posts in othersWSO's you will see that he ask searching questions of the product owners, and lots of little tips n tricks in other posts.

And, if you know someone is walking the walk, you can be sure that the strategies shared are tried and tested.

And these strategies are VERY cool. Not only are the leads Red Hot, but they'rereally FRESH too!

So couple the lead gen strategies with Dez's follow up training and you're on a sure fire winner.

Apparently this is Dez's first WSO… It's put together beautifully, like a seasoned pro.

Awesome job mate!

Originally Posted by defaultuser View Post
Hey Dez!

Wow. I have been bursting at the seams in excitement to talk about this course. We know by now that all great ideas are simple ones.

This idea is not just brilliant, but quite simple and to be honest, elegant.

And profit going to charity to boot?

Get on this, help the needy, use the information, and make some money.

Sounds like a great idea to me!

Originally Posted by John Trader View Post
Super-simple method for finding hot leads in offline business. I mean really simple, easy to implement and easy to follow through. That's the first video in module 1. If you're an experienced marketer, you could stop right there and be good to go — and have another very effective leads-gen method to add to your client-getting arsenal. But that's the course's *starting* point… The course is 4 complete modules

After you learn the basic Offline Snatcher Blueprint, Dez shares detailed strategies to less experienced marketers or simply marketers who want an over-the-shoulder view of someone who's already "doing it." How to avoid cold calling the business, how to approach, services to offer, outsourcing ideas… Some of this will be familiar but overall a very useful WSO. Information provided for US, UK, Australian and many other markets. 

*there was a slight glitch on the background audio for a couple of the videos but in a brief chat with Dez he noted that he was already aware of it and would be uploading the fix momentarily. (Fantastic customer service, BTW.)
If you're an offline marketer who wants to add more clients to your business, you will find useful strategies and practical hands-on steps to follow. His course is a recommend.

28 Sep

Offline Seo Antivenom Review

SEO AntiVenom by Ben Littlefield is an excellent training program on how to help local businesses get more clients without having to use Google.

Whilst the Big G is undoubtedly important (think Google Places for one!), there are many other ways that you can help a local business to get more clients and build their reputation online, and I highly recommend that you get yourself a copy of Ben's training as he takes you through some simple but very effective strategies that you can definitely implement.

If you're a very experienced marketer, you might already doing a fair bit of what Ben proposes – but I've picked up some useful tips & tricks even though I've been focusing on offline marketing for 3 1/2 years.

Ben has promised that there's more to come as well – the most important thing is take ACTION (as always) regardless of how straightforward or something seems to be to implement.
One key phrase I hear a lot from marketing consultants is finding the low-hanging fruit – ie, find ways to help businesses do better those strategies that they are already trying to implement, but haven't yet got quite right, and SEO AntiVenom certainly falls within the category of training.
In summary: a great course for anyone wanting to gain some new clients without having to use the tired-old mantra of SEO services as the point of entry.

22 Sep

Super Easy Tube Traffic Review

Super Easy Tube Traffic is a great introduction on how to use YouTube to create content that is of value to others for the purposes of branding and promotion.

In Super Easy Tube Traffic, Zane Miller overviews every major step required to get going with YouTube, from keyword research, to channel optimization, right through to social bookmarking and even how best to use outsourcing.

I've been using YouTube as one of my lead generation strategies for over 2 years, but Zane shares some golden nuggets in this course which I know you will either not have heard of before, or you're not yet implementing with maximal effect.
Zane Miller really is an expert in YouTube – his nickname is the The YouTube Sherpa – and not without good cause, as he has built an entire business around creating great content and sharing it on the world's most popular video sharing site.

Great content which capture your audience has always been at the heart of what YouTube is about, and that's exactly where Zane is coming from. Rather than gaming the system, Zane shows you how to leverage YouTube to your best advantage, without coming across as spammy or false.

Super Easy Tube Traffic is a terrific introduction to YouTube and something that you will undoubtedly come back to again and again as your experience grows.
07 Sep

How to Overcome Obstacles and Turn Them into Summits

If you know me well, you'll be aware that I can be like a Rottweiler when it comes to solving challenges. Now this has obvious benefits but there are some hidden traps that can easily sabotage my progress unless I'm being self-aware.


Click here to listen to this post

I don't know if it's a "man thing" or just personality (probably a mixture of both), but sometimes the old stubborn, stiff-faced focus can dominate my energy when I'm trying to overcome something.

Let me share with you a story that happened yesterday and show you something that happened in me which was new, and I trust something that you can potentially learn from in your business (and life) – especially if you're prone to becoming stubbornly defiant in the face of challenges.

So here's the story:

I was working on a coding challenge (one of my hats is in web development), and I tried my normal approach of changing something, then a different thing, then another different thing, one step at a time, to see if I could fix the problem.

Well, after 6 hours of on & off trying this approach, nothing worked.

I was frustrated, and angry with myself for having been so stubborn.

And then I sat back, and took the top down view that should've occurred five hours earlier.

I asked myself a question:

"Is there another way I can look at this problem that will help me to move things forward?"

A simple question.

I went downstairs (I work from home), had a cup if tea.

I stopped.

Only for 5 minutes.

And then the new approach came.

And it worked.

5 minutes to save 5 hours.

That's all it took.

There's a book with this phrase as its title (and I haven't read it yet):

Questions Are the Answers.

Quick side story: I met a guy a couple of years back at a bar in Las Vegas (and we were both totally sober by the way: I'm tee-total & he drank water) whose company is a competitor of Facebook, and he told me that he attributed his success to "ASQ's": he just Asks Short Questions. Lots of them.

We stayed up 'til 4:30am in the morning, chatting, getting to know one another. All because he asked short questions.

Back to the main story:

So, what did I learn yesterday?

1) Don't be stubborn (ha!! – requires practice to break old habits & develop new & better ones)

2) If you are working on a problem or challenge, don't spend more than an hour on it. Some would say, and I'm working towards this: "If you can't see the solution to a problem after 15 minutes of solid effort, stop and begin to ask questions".

Sometimes the solution that emerge will involve others becoming involved in some way. Other times you will see a new strategy that was hitherto hidden.

3) Allow yourself time to stop, change your physical location. Talk to someone. Exercise. Just do something different.

If it's a small challenge, the solution might emerge that quickly.

At least, that's what happened yesterday.

Mountain Climbing

Just after supper last night, I exhaled an enormous breath of exhilaration, turned to my wife and said:

"I feel like I've just climbed a mountain: it was hard work, but now I'm at the summit and the view is amazing."

Just one peak among the myriad we should all be aiming to climb.

So, if you're still shaking off the "stubborn man" mentality, I encourage you to begin a different mental process.

It will be challenging, and hard work (any change is). But the sense of reward will be significant, and will effect everything.

Start asking yourself questions. Give yourself time to look down on your challenges, and you will see change.

It's exciting and rewarding.

Podcast of this post


26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!