For anyone that’s been around for a while, you have almost certainly heard of the legendary rise of Gary Vaynerchuk. If not, just use Google.com or even better – search.twitter.com.
Gary definitely has what I call SIX APPEAL.
So, what is Six Appeal, and why would you want it?
Well, here it is in a nutshell:
Six Essential Qualities That Are Guaranteed to Get Others to Follow You And Buy Your Stuff.
So, what are these six essential qualities?
You know the first three:
- Know you
- Like you
- Trust you
It’s almost become a mantra that personal branding mentors, network marketers and home business owners soothingly send themselves to sleep with every night, and wake up feeling refreshed in the morning.
Seriously a minute: we all know there is nothing new in the KLT formula above. It’s not new to the world of direct sales or marketing. It’s fundamental to the way societies hold together: everyone wants to be known, liked and trusted, and/or be part of a community which reflects and shares those values.
What about the other three keys to Six Appeal?
As usual, someone (OK, it was me) always likes to come up with a simple "It’s as easy as A,B,C" system to help you remember this sort of thing, so here it is:
People want to follow others who are:
Now before you shoot me down here, let me qualify where I’m going:
Able – someone who has a high degree of skill or experience in a particular field, in other words an expert. Gary clearly knew a lot about wine when he launched his web-business. Score 1.
Bold – someone who is not afraid to take risks and try things others have never done before. http://tv.winelibrary.com was an unheard of and untried phenomenon before Gary got there. Score 2.
Clever – someone who is able to creatively put together ideas and thoughts to make something new, brilliant, or incredibly useful. Or some combination of all of those, or more. Score 3 Gary.
So, by my definition, Gary Vaynerchuk scores 6/6. So he DEFINITELY has Six Appeal.
Hey – but what if you don’t like him? Well, not everybody like his raw language. But that’s who he is. Raw. Uncut. Not afraid. Gary. Himself.
So, if you’re an aspiring entrepreneur who is trying to carve out a niche, gain a following, become a leader in your own right, take a leaf ouf of WineLibrary.tv ‘s founder.
Don’t just be liked, known and trusted. Add the other three ingredients to the mix, because when you have something of great value to others, you’ll have the A, B, C as well as the K, L, T.
Right, I’m off to study Hungarian basket weaving like nobody has ever done it before. <joke>.