SEO AntiVenom by Ben Littlefield is an excellent training program on how to help local businesses get more clients without having to use Google.
Whilst the Big G is undoubtedly important (think Google Places for one!), there are many other ways that you can help a local business to get more clients and build their reputation online, and I highly recommend that you get yourself a copy of Ben's training as he takes you through some simple but very effective strategies that you can definitely implement.
If you're a very experienced marketer, you might already doing a fair bit of what Ben proposes – but I've picked up some useful tips & tricks even though I've been focusing on offline marketing for 3 1/2 years.
Ben has promised that there's more to come as well – the most important thing is take ACTION (as always) regardless of how straightforward or something seems to be to implement.
One key phrase I hear a lot from marketing consultants is finding the low-hanging fruit – ie, find ways to help businesses do better those strategies that they are already trying to implement, but haven't yet got quite right, and SEO AntiVenom certainly falls within the category of training.
In summary: a great course for anyone wanting to gain some new clients without having to use the tired-old mantra of SEO services as the point of entry.
Yesterday evening I was in Stokes Croft visiting a client, and the blazing evening sun invited a brief photo shoot using my phone.
This morning I got an email from one of the guys who works at Foo Magazine, where I'd been, saying:
"You got out of Stokes Croft just in time last night. There were riots on the streets. Very hectic!"
Below are some of the photos I took: you might recognise one or two of them if you live in Bristol.
It's strange to think that just a short time later, the whole landscape was suddenly changed into a violent scene of destruction
"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"
So how do you brand your business online?
The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.
Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.
How do you want your business or personal presence to be perceived by others?
Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.
In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.
I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.
Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.
Every business must now seriously consider how it wants to be known.
Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.
So how do you go about leveraging these online technologies?
Here are a few simple ways to leverage your existing content:
- Use Ping.fm to join together your social media accounts
- You can also use Pixelpipe to perform a similar function
- Join up your Twitter, Facebook & LinkedIn accounts to cross post
- Use SocialOomph to time the release of blog posts and Tweets
- Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations
There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.
In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.
So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.
But you can't just sit by and hope. You've got to act. And now would be as good a time as any…
You can get 3 FREE copies of Mike Filsaime’s MDC Monthly.
Mike Filsaime is using a new way to spread the word.
He is not asking for any tell a friend of even an OPT-IN
He is experimenting with a new type of Social Viral Marketing that appears to get him backlinks to his site just for sharing the word.
This seems to be the truest form of Viral marketing I have seen yet. It uses social media and blogs to get the "news" out about something rather than Tell-A-Friends etc.
But the main thing I want to share with you is that you can get 3 Kick-Butt copies of his latest newsletter and you don’t have to pay $89.00 to get it.
Just click the link below and it is yours Free!
P.S. – Even if you THINK you are not interested in his newsletters (Which are pretty good from what I see) I suggest you give it a shot for 2 reasons. 1- You may be surprised at the quality. And 2- Wait until you see how he is trying this new viral marketing.
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