SEO AntiVenom by Ben Littlefield is an excellent training program on how to help local businesses get more clients without having to use Google.
Whilst the Big G is undoubtedly important (think Google Places for one!), there are many other ways that you can help a local business to get more clients and build their reputation online, and I highly recommend that you get yourself a copy of Ben's training as he takes you through some simple but very effective strategies that you can definitely implement.
If you're a very experienced marketer, you might already doing a fair bit of what Ben proposes – but I've picked up some useful tips & tricks even though I've been focusing on offline marketing for 3 1/2 years.
Ben has promised that there's more to come as well – the most important thing is take ACTION (as always) regardless of how straightforward or something seems to be to implement.
One key phrase I hear a lot from marketing consultants is finding the low-hanging fruit – ie, find ways to help businesses do better those strategies that they are already trying to implement, but haven't yet got quite right, and SEO AntiVenom certainly falls within the category of training.
In summary: a great course for anyone wanting to gain some new clients without having to use the tired-old mantra of SEO services as the point of entry.
Yesterday evening I was in Stokes Croft visiting a client, and the blazing evening sun invited a brief photo shoot using my phone.
This morning I got an email from one of the guys who works at Foo Magazine, where I'd been, saying:
"You got out of Stokes Croft just in time last night. There were riots on the streets. Very hectic!"
Below are some of the photos I took: you might recognise one or two of them if you live in Bristol.
It's strange to think that just a short time later, the whole landscape was suddenly changed into a violent scene of destruction
"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"
So how do you brand your business online?
The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.
Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.
How do you want your business or personal presence to be perceived by others?
Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.
In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.
I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.
Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.
Every business must now seriously consider how it wants to be known.
Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.
So how do you go about leveraging these online technologies?
Here are a few simple ways to leverage your existing content:
- Use Ping.fm to join together your social media accounts
- You can also use Pixelpipe to perform a similar function
- Join up your Twitter, Facebook & LinkedIn accounts to cross post
- Use SocialOomph to time the release of blog posts and Tweets
- Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations
There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.
In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.
So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.
But you can't just sit by and hope. You've got to act. And now would be as good a time as any…
You can get 3 FREE copies of Mike Filsaime’s MDC Monthly.
Mike Filsaime is using a new way to spread the word.
He is not asking for any tell a friend of even an OPT-IN
He is experimenting with a new type of Social Viral Marketing that appears to get him backlinks to his site just for sharing the word.
This seems to be the truest form of Viral marketing I have seen yet. It uses social media and blogs to get the "news" out about something rather than Tell-A-Friends etc.
But the main thing I want to share with you is that you can get 3 Kick-Butt copies of his latest newsletter and you don’t have to pay $89.00 to get it.
Just click the link below and it is yours Free!
P.S. – Even if you THINK you are not interested in his newsletters (Which are pretty good from what I see) I suggest you give it a shot for 2 reasons. 1- You may be surprised at the quality. And 2- Wait until you see how he is trying this new viral marketing.
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In case you didn’t see on Google news recently (as I write, it’s still on the UK edition of Google news), there was an apparent survey which claimed that 54% women preferred men who had an iPhone. The survey was released through Newswire & Google scraped it onto its front page of the Sci/Tech section.
Now, according to Robin Wauters of TechCrunch, it turns out that a digital marketing agency, called StickyEyes, has supposedly done this survey, and then issued it on behalf of a mobile phone distributor (Phones4U).
But Phones4U got a nasty shock when they found out that the survey, because StickyEyes, it seems, hadn’t got permission from Phones4U to release the survey. And worse, Phones4U are denying that they even gave StickyEyes the remit to do the survey.(See Robin Wauters’ article on TechCrunch FFI).
So, I guess you’d call it a case of non-permission marketing.
And now Apple has apparently muscled in, asking Newswire to remove the story – which it has.
What’s the take-away here? Well, there are several lessons.
Firstly, outsourcing always carries some risks. Secondly, good, transparent communication between different parts of your business are key. And finally, clearly-defined & understood parameters for the remit of the outsourced company’s decision-making and independent actions are obviously necessary.
So, will StickEyes get this mess ‘unglued’?
To be honest, I don’t want to finger-point here, because it’s all-too easy for things to become flakey around the edges in the fast-moving online world.
Now all I want to do is find out about the survey results, to see how reliable the data are – as a Physicist by training, reliability of data is always the first question I’m looking to answer :).
After all – I haven’t got an iPhone. Not that my wife minds at all
If you’ve been involved in internet marketing for a while, you’ll almost certainly have heard of Frank Kern; if you follow the posts on this blog, you might remember me talking about some of the key techniques Frank goes through in his latest product, List Control.
One of the key things that is key to getting a good list, is hooking in the right fish with the right bait.
|The process is as follows:
Good advice from one of the top internet marketers in the world!
Short answer: There isn’t any!
Longer answer: Follow through, follow through, follow through.
Look at it like this:
- You have a great idea
- You don’t implement it
- Big Deal!
- You have a great idea
- It takes 10 x longer to complete, BUT
- You persist in seeing it through to completion
…It’s easy to see which is the better of the two scenarios.
So why on Earth do people not always choose the second option?
- Mindset issues
- Team issues (ie they try & solve the problem alone)
If you’re reading this, and you’re in one of the 3 above, you need to ask yourself:
What are you willing to do to make the changes required so that you can consistently follow through in your life?
You know it will involve effort, and perhaps some pain.
So perhaps the bigger question, is:
What’s your biggest ‘why’ you can think of to get you out of bed every day??
In other words, how big can you dare to dream? How much certainty do you have that you could ‘pull it off’, and how willing are you to make it happen?
Are you someone who follows through? Do you have the mindset to make things happen? Do you want change in your life, and those around you, for the better? And finally, are you looking to team up with others to achieve your goals?
If you are, then you should go here -> NOW.
Goal-setting comes in at pretty much in the top 3 of skills that entrepreneurs – in fact anyone – should focus on becoming better at being consistent in.
One of the reasons why so many people don’t see the value of goal-setting is that there is no immediate feedback. In order to combat ‘delayed-gratification fatigue’, there is probably one daily ritual practiced by successful goal-getters than any other: Daily meditation on the outcome of the goals.
In other words, what it will be like once you’ve achieved the result you want. Some people call this daily visualization of goals, but for the whole process to become more real, I prefer to use as many of the senses as possible, including at least smell and touch if my brain is up to the task So what about the process of getting the goals – the planning?
If you’ve been around the block for a while, you’ll know about S.M.A.R.T. goals:
I’m not wanting to go into these further here (Googe ‘smart acronym’ and you’ll get plenty of hits). Instead, I want to point out something that, for me at least, I consider important: S.M.A.R.T. works better for goals rather than plans.
You might disagree here, but think about this phrase for a moment (which you will probably have heard too): "Set your goals in concrete and your plans in sand". In other words, be flexible about how and when you achieve your goals.
In addition to a growing online business, if like me, you have a young growing family (3 very active children) and a busy day job, you sometimes find that what you intended to happen on a particular day, at a particular time, didn’t quite how you planned. Hence, plans are in sand.
The important thing for the day’s left-overs, is to carry them forward to the next day. Easier said than done, you might be thinking, especially if you have an ill member of the family calling on you, or an unexpected phone call or visit. Which is why you should find your most productive part of the day (usually early or late), to work on your daily plans, always keeping in the back of your mind as you work, your SMART goals.
When tough challenges come your way, you should find a way to craft them in to your goals, and adjust what you do & how you do it, so that you can still make progress. One reason why it’s easy to lose sight of your goals is when you become bogged down in the daily tasks at the expense of the bigger picture. Another reason – and this is the biggie – is mindset. How you perceive yourself, your circumstances, your relationships, your finances, and more besides, all contribute to your ability to push through, to be determined, to be focused, to be motivated. If you haven’t read any personal development books recently, you should be doing so.
The only way to change the way you think, is by putting yourself in front of speakers or authors who can inspire you with a different model of reality. Many times the biggest roadblock to goal-getting is how we think, and I highly recommend Jeff Olson’s "The Slight Edge" or Andy Andrews’ "The Traveller’s Gift" as two books that can radically shift mindset into a completely new plane.
Finally, if you are serious about goal-getting in this new decade, find some like-minded people who you can share your SMART goals with, and they with you. Don’t struggle on your own. Struggle with others! As you share your struggles, your successes and failures, you become more able to persist in the vision you have for your future.
So make 2010 a year of change.
Set your goals, and go and pursue them until you get them.