07 Sep

Paypal.me – what a simple innovation



The best innovations are sometimes both simple to grasp, elegant in the solution they create, and almost always obvious in retrospect.

PayPal’s “Paypal.me” idea ticks all 3 checkboxes, providing individuals, startups and solopreneurs alike with a quick and easy way to invoice for services, creating payment links “on the fly” like this:


for example.

Simple to grasp, elegant and super-quick to set up.

There are so many ways this can be used; here’s some quick ideas:

  • You’re a business growth consultant who charges £120/hour, offering some freemium content on a Google Hangout or Periscope to a targeted group. At timely moments during the valuable free group session, explain that for one on one sessions, viewers can take advantage of a 30 minute “special” where you’re offering to help them move forward, at a 50% discount: http://paypal.me/yourname/30. Or perhaps instead, if they want to take the next step, you could send them to http://paypal.me/yourname/1 for a £1/$1 trial for a 15 minute session.
  • You’re out with some business friends & the group decides to go for an impromptu Italian meal – but you’ve accidentally left your credit cards at home. Since there’s no charge to receive money if it’s from friends, most of the group have already grabbed their own personalised Paypal.me link, and the leader sends you his Paypal.me link for your share of the meal via text.
  • You’ve just introduced a new B2B service and you’re with a prospective client who really seems to want to trial the system today, but you’re not entirely sure they’re being serious. You could create a Paypal.me link “on the fly” as you’re talking with them as way of checking where they’re at: “Tell you what, let me text you a trial link where you can run with our full system for 30 days, and then you’ll be in a much better place to see if this is really a good fit for your business”.

…this is obviously just the tip of a very large iceberg in terms of how Paypal.me could be used.

But you can already see that with a bit of preparation on your part, you can leverage Paypal.me in all sorts of creative ways to help with better cashflow, give new clients a low risk way to get on-board, and a whole bunch more.

How about a tip jar for Bloggers, with a WordPress plugin that gives the reader an Ajax-based dropdown where they select the amount they want to tip and then pay via Paypal.me in just a few clicks)?

Or maybe something similar to the above for a yard sale, or even you’re own Etsy-style “pay what you reckon” e-commerce page, where visitors can choose from a range of prices?

What ideas can you come up with that will help your business using Paypal.me?

22 Nov

Offline Snatcher – How to Find & Grab Hot Offline Leads Using YouTube


So how can Offline Snatcher help Me?

Quick Answer: Because this is a method that really does help you find offline clients very easily.

See the next section below to find out more.

So, what's in Offline Snatcher, then? Tell me more!

Module 1: The Offline Snatcher Blueprint

– Learn this simple blueprint to finding the leads (works in UK, USA, Canada, Australia, Sweden & Spain) 

– Discover how you can prize out:

*The FRESHEST leads (these are the HOTTEST businesses)

*Leads with the fattest marketing budgets

*Businesses sorted via category

*Businesses sorted via Location

Module 2: Setting Up Your Freemium Service(s)

*Step by step instructions of suggested services to offer businesses

*Out-tasking strategies and recommendations

*Details of other services you can offer

Module 3: Closing The Deal

*Simple techniques you can use to increase the closing rate:

*The “Fight for the food” method

*The “S.M.S.” method (not mobile messaging !)

*The “Expert media” method

*The “Fight for the food” method

Module 4: Upsell Strategies

*What services to combine to increase your profit margin

*Simple ideas on the Sales Funnel

(great for beginners, but experienced markters will already be doing these)

*The ONE service you MUST be offering businesses right now (and it's not Fanpages, though I do talk about them too  )



Originally Posted by ShaneWilliams View Post

When you were generous enough to allow me a sneak peek into this, I was expecting it to have some content for sure, but nothing like this.

You have a great teaching style and make it super simple for anyone of any level to jump on this.

The mods are packed and I LOVE the summary section you provide below each video….makes for very easy access when you need to go back and review.

Thanks for all the relative links you provide, and especially your Closing The Deal and Upsell Strategiessections!

I'm not going to go into major detail because there's no reason to spill this method. It is wise investment for anyone involved in offline at all.

The proceeds are going to a much needed cause. You are a super guy for looking out for your fellow neighbors on this planet.

Way to go Dez….you hit a homer with this one


Originally Posted by DaveOffen View Post
You can tell who is genuinely working "in the trenches". If you take a look at some of Dez's posts in othersWSO's you will see that he ask searching questions of the product owners, and lots of little tips n tricks in other posts.

And, if you know someone is walking the walk, you can be sure that the strategies shared are tried and tested.

And these strategies are VERY cool. Not only are the leads Red Hot, but they'rereally FRESH too!

So couple the lead gen strategies with Dez's follow up training and you're on a sure fire winner.

Apparently this is Dez's first WSO… It's put together beautifully, like a seasoned pro.

Awesome job mate!

Originally Posted by defaultuser View Post
Hey Dez!

Wow. I have been bursting at the seams in excitement to talk about this course. We know by now that all great ideas are simple ones.

This idea is not just brilliant, but quite simple and to be honest, elegant.

And profit going to charity to boot?

Get on this, help the needy, use the information, and make some money.

Sounds like a great idea to me!

Originally Posted by John Trader View Post
Super-simple method for finding hot leads in offline business. I mean really simple, easy to implement and easy to follow through. That's the first video in module 1. If you're an experienced marketer, you could stop right there and be good to go — and have another very effective leads-gen method to add to your client-getting arsenal. But that's the course's *starting* point… The course is 4 complete modules

After you learn the basic Offline Snatcher Blueprint, Dez shares detailed strategies to less experienced marketers or simply marketers who want an over-the-shoulder view of someone who's already "doing it." How to avoid cold calling the business, how to approach, services to offer, outsourcing ideas… Some of this will be familiar but overall a very useful WSO. Information provided for US, UK, Australian and many other markets. 

*there was a slight glitch on the background audio for a couple of the videos but in a brief chat with Dez he noted that he was already aware of it and would be uploading the fix momentarily. (Fantastic customer service, BTW.)
If you're an offline marketer who wants to add more clients to your business, you will find useful strategies and practical hands-on steps to follow. His course is a recommend.

22 Sep

Super Easy Tube Traffic Review

Super Easy Tube Traffic is a great introduction on how to use YouTube to create content that is of value to others for the purposes of branding and promotion.

In Super Easy Tube Traffic, Zane Miller overviews every major step required to get going with YouTube, from keyword research, to channel optimization, right through to social bookmarking and even how best to use outsourcing.

I've been using YouTube as one of my lead generation strategies for over 2 years, but Zane shares some golden nuggets in this course which I know you will either not have heard of before, or you're not yet implementing with maximal effect.
Zane Miller really is an expert in YouTube – his nickname is the The YouTube Sherpa – and not without good cause, as he has built an entire business around creating great content and sharing it on the world's most popular video sharing site.

Great content which capture your audience has always been at the heart of what YouTube is about, and that's exactly where Zane is coming from. Rather than gaming the system, Zane shows you how to leverage YouTube to your best advantage, without coming across as spammy or false.

Super Easy Tube Traffic is a terrific introduction to YouTube and something that you will undoubtedly come back to again and again as your experience grows.
26 Jul

The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

The video is *really* quiet, so turn up your speakers to full :)

Dan Ariely's book Predictably Irrational is a superb dive into the psychology behind why people make the buying decisions that they do, and I thoroughly enjoyed reading it at the beginning of 2011.

What is more interesting is that I inadvertently attracted his attention – he wrote a comment on my Mad Web Scientist – which is pretty cool in my books.

So what if you intentionally used this strategy? It might just work, particularly if you did a whole string of short videos detailing your thoughts on a particular author's work.

Now, have a think why that might be useful attention to get, and write your thoughts below, in the comments section.

A bientot!


20 Jul

Mark Hoverson's Info Marketing Blueprint Review & Bonus

Click on the following link to get more info about Mark Hoverson's Info Marketing Blueprint


Mark Hoverson's Information Marketing Blueprint is a step-by-step, in-depth guide to how to create compelling information marketing products that will not only help put money in your bank account, but will also brand you in your niche as a leader.

The Info Marketing Blueprint is not the first attempt by a savvy online trainer to help coach a new breed of information marketing experts, but what he has produced in his Info Marketing Blueprint is an outstanding example of how to unpack, step-by-step what is required in order for anyone with any skill to leverage it online, and lay the foundation for creating an online marketing publishing empire.

The Info Marketing Blueprint is much more than just a step-by-step guide however – at every stage along the way, Mark addresses common limiting beliefs, mindset issues and misunderstandings that he has encountered throughout his business life, and even if you are a seasoned business owner, you will certainly benefit from the seeds of wisdom that he educes through the wisdom he shares borne out of his experience as a business coach and trainer.

The Information Marketing Blueprint deals with every level of creating and marketing an information product, right through to how to create effective and compelling video sales letters, training ans sales webinars, and much more.

Lastly, Mark Hoverson has pitched his training program at a very affordable level, because he is truly passionate in his desire to assist struggling business owners and marketers to get out of the poverty trap and poor cashflow that dogs so many potentially outstanding people.

Visit http://Dezfutak.com/infomark/  to find out more about his training program now.

21 May

Gary Vaynerchuk: It's time for The No BS, Authentic Home Business Entrepreneur

I have huge respect for Gary Vaynerchuk – he is about 10 years ahead of the curve in terms of online business ethics and transparency, so if you're thinking about getting started in the online game, you and you haven't caught up with his books & videos, you should switch off your TV for a couple of days & grab a pen, take some notes, and write down an action plan based on your skillsets and passions.

I'm about to launch my first online training product on video marketing and video creation, and Gary makes it very clear that if you have skills that others want to benefit from, it's never been easier and cheaper to get started.

So how do you get started? Well, buy a couple of Gary's products, get yourself a simple WordPress website and start writing about your skills, offering free downloads in exchange for your email address, and then once you've got a few dozen, start asking them how you might be able to help. And, better still, hang out on the Warrior Forum, a superb place for finding out how to get started. If you have any questions, please do fill in your details on this page (or at the bottom, in the comments section).

Wishing you every success as you build your online empire,


Please add your comments & questions here!

20 Apr

Facebook ads for nearly free?!


When someone posts a sales page claiming that they've got Facebook ads for near zero cost, I'm interested.

Now we both know there are scammers out there, but the *one* place on the internet where you can't scam people easily is the Warrior Forum.

Spence has produced is a superb product – and I'll be using it over the next few weeks in my Facebook marketing and advertising strategy.

Be warned though – $10 for an information product may deceive you into thinking the content is rubbish. You'd be sadly wrong if you were of that opinion, as the Warrior Forum special offer area is where you can get some incredible bargains.

And $0.00 Clicks from Facebook Ads?? Proof Inside – High Quality U.S. Traffic! is definitely one such bargain.

Once I've applied what's in the course, I'll do a follow-up post on this blog, and give you a sneak-peak into some the the strategies I'm using at the moment for lead generation and sales.


UPDATE UPDATE: This has become the WSO of the day!!! (WSO = Warrior Special Offer)


07 Apr

How are You Branding You? (Google Will Tell You)

I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this:

"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"

So how do you brand your business online?

The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.

Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.

How do you want your business or personal presence to be perceived by others?

Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.

In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.

I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.

Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.

Every business must now seriously consider how it wants to be known.

Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.

So how do you go about leveraging these online technologies?

Here are a few simple ways to leverage your existing content:

  • Use Ping.fm to join together your social media accounts
  • You can also use Pixelpipe to perform a similar function
  • Join up your Twitter, Facebook & LinkedIn accounts to cross post
  • Use SocialOomph to time the release of blog posts and Tweets
  • Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations

There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.

In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.

So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.

But you can't just sit by and hope. You've got to act. And now would be as good a time as any…

28 Mar

Social Media? How About Mobile Marketing?

I was going to keep quiet about this. But I'm spilling the beans about mobile marketing instead.

The reason? Well, just as social media (Facebook & Twitter mostly) has become mainstream, so too will mobile marketing within a very short space of time.

You might already be using it for your business. If so, just say "Pah!" and move along to more important things now.

If you're not yet using mobile marketing – which can include QR codes – then I reckon your business will be missing out big time, not too far in the future from now.

Oh, by the way, if you're still not using Twitter & Facebook (AND YouTube in my opinion), then you should also stop reading now. Get on the phone and give me a call, and I'll show you how you can create a simple Facebook fanpage for free.

So, then, what's all the fuss about QR codes?

Well, about 6 months back, I was passing an Estate Agents (or Real Estate 'shop', if you're not from the UK & reading this!).

And it had a QR code attached to the shop window.

So why would a place advertising Real Estate do that then?

Well, if you have a smartphone (and in N America approx. 29% or so people now have one1), you are – at least at the present time – 72% likely to respond to the presence of a QR code in a newspaper, shop window, or some other form of advertising, according to a recent QR usage survey2.

So what does that mean for you, if you run a business?

Obviously, a big opportunity.

With smart phones rapidly becoming the norm within the next few years, you are at a big advantage if you can position your business at the head of the game.

And I haven't even begun to talk about ways to combine QR codes, SMS short codes and email marketing into a seamless sales funnel yet.

And how about combining all THAT with your Facebook Fan Page, Twitter feed and YouTube channel?

You have got those, right?


If not, maybe we should have a conversation, (or Tweet or text!).

I'll be detailing more ideas that you can steal from this site soon, so stay tuned!

Lastly, if you want to make one of those pretty patterns above, visit the QR Code Generator page now.



1. http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

2. http://mghus.com/qr-code-survey-results

01 Jan

Welcome to the Mad Web Scientist!


The Mad Web Scientist is a conglomerate composition clone clan composed of 4 main Mad Web Scientists created by Dez Futak in 2005, whilst he was busy learning how to use the internet to leverage his humor and mad science skills. The Mad Web Scientist YouTube Channel is dedicated to the mad antics of the Mad Web Scientist Clone team, headed up by Boris "The Rationalist" Besnowawitch, Hans "Zer Rulz" Schmidt, Francois "Le Creatif" Machinon, Ethan "Can I Help You?" Matthews and the main brain behind the team, Master Clone Dez "I’m normal Really" Futak.

So how was the idea really born?

For a long time in my Physics teaching career I brought boring Physics lessons to life using mimicry. After all, who wants to learn about Newton’s Laws of Motion (OK, I know some of you do), when you could be making a catapault or dangerous Spud Gun (don’t ask) instead of learning about how it might smash someone’s greenhouse glass…?

But the reality of teaching is that much of what drove us, was the imminent deadlines of exams, coursework, rote-learning and so on. So how to make those lessons more palitable, or even fun?!

For me, as someone who has always enjoyed a good laugh, I decided a few years back to incorporate humor. And specifically, mimicry, mixed with a tinge of madness.

And, as someone who loves performing on stage, (especially if I know that potentially millions might end up watching me… typical ego maniac), the idea of being able to teach what I know about the internet marketing business, in a way which might actually engage my viewers…well… I hardly need persuading.

So that’s what I’m focusing on in 2011: building up a series of content-rich tutorials, with a backend, low-cost membership site, possible training products, and more, alongside doing the nerdy things I like doing on the internet (such as copywriting, driving traffic and making videos for clients and so on).

And, for a limited time, I’m offering free lifetime membership to the The Mad Web Scientist membership site. I’m looking for around 100 movers & shakers who want to journey with me, and in exchange for free membership, and heavily discounted training products, I’ll be expecting some input from a self-selected few who want to partner with me over the next few years.

It promises to be an exciting journey, and I look forward to travelling with you