• Google Wonder Wheel (GWW) provides a slick, graphical overview of how keywords link, along with relative search volume. If you’re used to trawling through long lists, GWW provides a refreshing and powerful alternative. A teriffic tool for keyword research and analysis.
  • If you want to know more about how to do market research for your particular niche without having to spend huge amounts on specialized software tools, I’ll be running a free, 7-part mini-course called Internet Marketing101 – soon. Sign up below & be the first to get the inside scoop.

Yes Please! Send me details of when Internet Marketing101 comes out!

In the mini-course, you’ll find out:

  • how to set up Google Adwords, Yahoo & Microsoft Paid Search
  • how to decide between using PPC & PPV
  • why long-tail Keyword research can save you thousands of dollars
  • how to set up an affiliate acount
  • 18 ways you can tailor your advertising campaigns
  • what’s the best free resource you can use for generating long-tail keywords (hint: it’s not Google!)
  • about a simple trick to use Amazon to help pay for your Google adwords campaigns (and I know no-one else is doing this!)
  • how to use twitter, facebook & youtube properly (and find out how I nearly got it all horribly wrong!)
  • why you should invest more in your own personal development much more than in your technical skills
  • where to find the best outsourcing
  • My rolodex of key free & paid resources that I use in my internet marketing

…I’ll be delivering the content over a period of a few months, as time allows – I’ve got a business to run!

But I want to make the mini-course something that you can tap into anytime, and it will contain video how-to’s and more, which will be your’s to download & keep/pass on to others as you see fit. The only thing you won’t be able to do is sell it to anyone else, as I’m making it free of charge.

Why am I willing to do this?

The simple answer is obvious to anyone who’s been around in the internet marketing world for a while: if you benefit/like from what I have to offer, you might just gossip about me to your friends – and that’s what networking is all about 🙂

I could charge for the mini-course, but to be honest, I’d rather offer something for free, and get lots of feedback from my users, which is worth way more than a few hundred dollars.

If the course is very successful, I might make into a paid course down the line.

Fill in the form below & I’ll email you the first session as soon as it’s done:

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Well, I’ve taken the plunge and got a copy of the developer version of the Thesis Theme for WordPress. I must say, it’s enormously flexible, and, at last, I can customize how WordPress looks in its design, without having to worry about spending lots of time debugging php code. Yippeee! I should add, that Thesis is more than just a theme – it’s actually a theme framework – so it has many powerful features that, as yet, I’m only scratching the surface of. Check out the Thesis Video here FFI. I’ll post a video about my discoveries as I get to grips with the rich feature set.

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Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.

Key Components to your website:

These all affect your quality score

  • Relevant, original content
  • Be easily navigable
  • Quick load time
  • Minimum pop-ups or pop-unders
  • Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend to use the visitor’s personal information
Google Quality Score

Google Quality Score

Adrank & Cost-per Click

Google determines your ad rank according to the Quality Score x your maximum bid; the higher the product of these two numbers, the better you ad rank and the higher up you’ll be in the paid advertising rankings.

Plus, you won’t have to pay so much to get in the number one slot. In fact, if your quality score goes up as a result of you tweaking your pages (as per the above checklist), then you could end up paying less for the number one slot compared to the person below you.

Cost per Click(2)

Your CPC = Your Competitor's Ad rank below you/Your QS

In other words, it really pays (literally!) to follow the Google adwords training on what makes a good quality score: When I first started Search Engine or PPC marketing, I was aware of the need to have a good quality score, but I didn’t really have enough experience or knowledge to know how to get my Quality Score higher, so I wasted lots of money.

If you’re starting out in Search Engine Marketing, Pay per click advertising, or affiliate marketing, John Reese’s new course is an ideal companion to the free stuff that Google provides – click the image below to find out more.

Build the ultimate moneymaking online business!
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Summary

Image representing Google as depicted in Crunc...
Image via CrunchBase
  • Google Wave is like your own customizable mashup of several different communications technologies.
  • Think of it as a combination of:
    • wiki+Facebook+IM+Twitter+Flickr+Live Blogging
  • It will MASSIVELY speed up the way we can network with other people, create collaborative work and share our lives
  • Google Wave is open source, which means its development will be super-quick and new twists & turns to what it is & becomes will be up to all of us.
  • Set to be released sometime in Summer 2009.
  • If you’re involved in any kind of web presence for your business or social networking, and you don’t get involved, you’ll kick yourself.
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This is an inspiring & no holds-barred documentary about young Americans venturing into the amazing and sometimes murky world of politics. Whilst it is sometimes over-quoted, the maxim evil prospers when good men (& women!) do nothing is very appropriate here. None of the potentials in the film are earmarked being any ‘cleaner’ than the rest of us: the point, rather, is that they’re not willing to let their neighbourhoods go down the pan through apathy.

That’s food for thought for all of us!

The trailer above is inspiring stuff – and, if you want more, do visit Jason Pollock’s website for further information: The Youngest Candidate.

Who said politics was dead? Not in the places where those guys live – it’s alive and kicking!

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